Brian Romeo

Brian Romeo

Work History

Work History
2011 - Present

Senior Product Manager

National Geographic Learning
Manage the product marketing for K-12 ELL, English/Language Arts, and Reading core and supplemental product lines. (Average yearly revenue: $60 M). ·Developed and implemented marketing initiatives to enter K-5 basal reading market and supplemental    reading markets including public  relations launch, e-marketing and print initiatives, efficacy study,    and state adoptions. ·Managed initiative to develop first virtual tour within company in an effort to reduce sampling costs. ·Leading cross development team creating National Geographic Learning’s first app and eBook. Responsible    for identifying and implementing appropriate marketing for this delivery including social media, tech blogs, and    app store optimization. · Manage company presence at conferences including IRA, NCTE, TESOL, NABE, Title I, and AMLE.
2009 - 2010

Senior Marketing Manager (School Education Group)

The McGraw-Hill Companies

Promoted to manage the national marketing for K-12 Health Education, K-12 Fine Arts, Adult Basic Education, and 6-12 Remedial Reading educational programs (Average yearly revenue: $50 M).

  • Served as Lean Six Sigma Business Process Management Lead on Product Competitive Analysis managing a cross functional team including marketing, editorial, technology, sales, market research, and finance.
  • Marketing subject matter expert on Editorial Design Production (EDP) processes committee tasked with creating common business procedures across all segments of McGraw-Hill School Education Group.
  • Manage an operational budget of approximately $350k.
  • Established virtual conference on 21st Century Workforce that drew 600 leads, and created first virtual sales rep at McGraw-Hill.

Marketing Manager (School Solutions Group) Woodland Hills, CA                                                        2006-2009

Promoted to manage national marketing for K-12 Health Education and 6-12 Fine Arts educational programs (Average yearly revenue: $30 M).

  • Led initiative to create first virtual sample package in the company which resulted in a cost savings of $370,000 and increased sales by 10 percent (www.glencoehealthhs.com/health/health.html).
  • Analyzed market trends, led market research, participated in product development, and oversaw creation of promotional pieces for product line.
  • Developed and implemented product line marketing plans, and prepared and managed operational budget. (Approximately $350,000 per year)
  • Managed company presence at industry specific conferences/tradeshows including booth space, sponsored functions, events, and advertising.
  • Corporate Achievement Award, 2009 for participation in revision of flagship high school health program Glencoe Health that generated $8M (average yearly revenue), and was the #1 program in the country with 45% market share..

Product Manager, Woodland Hills, CA                                                                                                          2004-2006

  • Created competitive packages for national and state specific Grade 6-12 health and fine arts education products.
  • Maintained close contact with sales force providing product information and assisting with sales opportunities.
  • Provided inventory forecasts for product lines including salable, sample, and free with order items; worked with inventory and manufacturing to insure that products arrived in a timely manner.
  • Collaborated with sales and contract departments to prepare state bids, analyzed free with order and samples, attended state hearings, and ensured product availability for state adoption hearings.
  • Priced all components in product lines.
  • Produced advertising and promotional pieces including brochures, catalogs, and PowerPoint product overviews.

Editor                                                                                                                                                                    2001-2004

Associate Editor (2001-2002)

Editorial Assistant (2001)

  • Managed editorial development of Grades 6-14 education products, including: Health, Fitness, and Fine Arts Web sites (budget: $270,000); Business Communication Textbooks (budget: $554,000); and Driver Education textbook (budget: $875,000)
  • Created business plans and conducted market research for assigned projects.
  • Planned and oversaw budgets and schedules, ensuring all projects came within approved budget and all deadlines were met on time.
  • Hired and managed team of authors and freelance contributors.