Download PDF

Professional Resume

E-Commerce & marketing professional with progressive, longstanding expertise in establishing, operating, and leveraging business units to provide strategically positioned business initiatives. Deploys end-to-end project management strategies and best practices to ensure highly effective deployment of resources. Increases business productivity and reduces costs to meet timely returns on investment and maximized profitability through the launching of mission-critical processes.

*Website Development     *Project Management      *Contract Negotiations                 *Vendor Analysis

*Branding & Image            *Partner Management      *Requirements Gathering*Operational Leadership

*Revenue Growth              *Recruiting & Hiring*New Business Development*Sales Training

Work experience


Director of E-Commerce

Design Within Reach

DESIGN WITHIN REACH (, headquartered in San Francisco, California.

Founded in 1999, Design Within Reach is a $200 Million retailer of designer home furnishings and accessories utilizing internet, catalog, and showroom sales channels in the US and Canada.

•Asked by CEO to manage $30 Million Web portal retailing over 1800 home furnishing products.

•Maintained original Web platform architecture while leading the successful migration to and launch of new MarketLive Web platform to increase technical performance, reduce headcount, and implement platform-wide compatibility of code sets. Project Budget: $1 Million

•Designed and deployed e-commerce solutions, leveraging internal and external design resources to develop content and Internet architectures to effectively implement marketing strategies.

•Deployed new Tools for Living online accessories category of over 300 new products, integrating new navigation controls, email marketing and SEO strategies, ad buys, and blog posts.

•Directed the creation and publication of business-focused Web-based content, including e-mail campaigns, online advertising, product-specific blogs, and electronic newsletters.

•Managed team of seven - website manager, online marketing manager, web developer, senior web designer, junior web designer, web production artist, html programmer.

•Worked closely with VP of Marketing to ensure consistent company branding through website, email, and online advertising.


Studio Start-Up Operations Manager

Design Within Reach

•Chosen by VP of Sales to pioneer the company’s debut in the New York market, coordinating and facilitating the opening of four studio showrooms in four districts of New York City; leading all project-focused objectives including budgeting, scheduling, studio workforces, and vendor commissioning.

Project Budget: $2 Million

•Catalyzed innovative marketing and customer service strategies, liaising with senior management and employee staff to communicate company’s best practices and ensure high standards of customer service and brand presentation.

•Met and exceeded revenue projections, averaging 256% of quota for each new studio location.


Web Producer

Design Within Reach

•Selected by company founder to manage and administer all technical and design functions of the DWR Web site, meeting high standards of quality, functionality, and profitability, supporting a platform that garnered an 1157% increase in annual revenues between 2000 and 2003.

•Designed and integrated interactive modules to enhance customers’ online shopping experience and promote up-selling and cross-selling of product catalog.

•Performed design and administration of new Web content for publication coinciding with catalog updates and special promotions to ensure efficient, effective retail Web presence.




•Planned and opened a vintage and antique furniture brokerage business designed to service customers with innovative design ideas while marketing merchandise according to seasonal trends.

•Negotiated highly favorable retail margins on merchandise for resale to estate and vendor buyers. 


Marketing Specialist/Analyst for Corporate Marketing

Tandem Computers/Hewlett-Packard

•Evaluated and recommended new IT services while consulting IT firms regarding user interface functionality for local and Internet applications.

•Led the transition of industry analyst research results from used hardcopy library format to desktop Internet access, greatly improving accessibility and use of information critical to business processes.

•Reviewed and evaluated existing contracts with IT firms to ensure that the company was leveraging all detailed provisions of the agreements.


Website/Network Administrator for Product Management and Marketing

Tandem Computers/Hewlett-Packard

•Designed and administered the Sales and Marketing website; implementing network backup, virus protection, and file systems while providing technical support.

•Coordinated purchasing functions related to departmental hardware and software.

•Deployed a well-organized, user-friendly website to increase sales force productivity and efficiency.


Executive Liaison for Product Management and Marketing

Tandem Computers/Hewlett-Packard

•Strengthened the company's customer service credibility by reducing the number of customer product enhancement requests from over 1,000 to zero by implementing a request response system.

•Integrated software audit and inventory programs, designed trade show and customer presentations, and directed the daily functions of the Product Management team.



Bachelors of Arts

San Jose State University