Director of E-Commerce
Design Within Reach
DESIGN WITHIN REACH (www.dwr.com), headquartered in San Francisco, California.
Founded in 1999, Design Within Reach is a $200 Million retailer of designer home furnishings and accessories utilizing internet, catalog, and showroom sales channels in the US and Canada.
•Asked by CEO to manage $30 Million Web portal retailing over 1800 home furnishing products.
•Maintained original Web platform architecture while leading the successful migration to and launch of new MarketLive Web platform to increase technical performance, reduce headcount, and implement platform-wide compatibility of code sets. Project Budget: $1 Million
•Designed and deployed e-commerce solutions, leveraging internal and external design resources to develop content and Internet architectures to effectively implement marketing strategies.
•Deployed new Tools for Living online accessories category of over 300 new products, integrating new navigation controls, email marketing and SEO strategies, ad buys, and blog posts.
•Directed the creation and publication of business-focused Web-based content, including e-mail campaigns, online advertising, product-specific blogs, and electronic newsletters.
•Managed team of seven - website manager, online marketing manager, web developer, senior web designer, junior web designer, web production artist, html programmer.
•Worked closely with VP of Marketing to ensure consistent company branding through website, email, and online advertising.