Summary

Committed to the revival of places that nurture community, friendships, and local connections. Advocates for healthy and sustainable transportation, writes passionately, and leverages many outlets in order to inspire others to share this vision.

 

A project manager for over 11 years who views his responsibilities holistically as part of the overall enterprise communications strategy, combining strategic analysis, content development, and tactical execution, always in support of the enterprise’s bottom line:

  • Development and production of traditional, digital, and social media: 11 years
  • Vendor management: 8 years 
  • Communications - strategic & content development, implementation: 6 years 
  • Program development and management: 4 years
  • Sponsor recruitment and incentive development: 4 years
  • Online community management and measurement of social media KPI: 4 years 
  • Event planning: 4 years 
  • Public speaking: 4 years 
  • Formulation, implementation and KPI measurement of Transportation Demand Management strategies and tactics: 3 years

Brian F Morrissey Portfolio

Work History

Work History

Events Registration Manager

Active Transportation Alliance
Nov 2013 - Present

Chicago, Ill

Key duties include:

  • Developing, implementing, and executing registration processes and workflows for all enterprise fundraising and encouragement events
  • Developing and executing communications strategies across a broad range of tactics in support of events goals
  • Weekly, monthly, quarterly, annual reporting of KPI for each event and related communications strategies and tactics
  • Tracking all incoming revenue from events vs. annual budget Events production

Accomplishments

  • Produced, with the Events Team, the most successful Bike the Drive (an annual fundraiser that brings in over 25% of enterprise operating revenue) in the event's 14 year history in memberships sold and donations solicited, and the second-most successful in total participation
  • Implemented the web-based platform for participant registration, including several key changes to content to drive more revenue from memberships and donations
  • Formulated the communications strategy to registered participants; developed and executed the content and outreach
  • Managed a direct report for three months prior to event, as well as pre-event and day-of-event volunteers for participant registration and engagement, as well as event production
  • Developed successful new revenue tracking worksheet (now applied to all events)
  • Worked daily with co-dependent team members to meet and exceed goals in sponsor recruitment and donor development
  • Reported weekly to supervisors, leadership, and board registration progress of ultimately 21,000 participants
  • Implemented and currently executing new registration systems on the Luminate(Blackbaud) platform for two upcoming fundraising events, one of which is inaugural
  • Worked with Deputy Executive Director to formulate registration strategy, based on the new software
  • Developed and executed all platform formatting, customization, and content Reporting registration KPI to leadership

Commuter Challenge Coordinator

Active Transportation Alliance
Sep 2010 - Nov 2013

Chicago, Ill

Produced the three most successful campaigns in the 22 year history of Active Trans' annual Bike to Work Week event, the Bike Commuter Challenge(BCC):

  • Implemented new web-based platform, developed all content within application, increased active participation by 1, 300% over previous high, repeated this in 2013 on entirely new vendor-supported platform
  • Effectively leveraged several social media assets, including Facebook, Twitter, and a number of online communities, to help drive participation to record levels
  • Managed a direct report to assist with the execution of the BCC strategic plan
  • Developed programming for team-leader training sessions
  • Planned and executed-directing over 30 sponsoring partners(such as Clif Bar, REI Chicago, and Trader Joe's)-11" Bike Pit Stops," a membership drive in the form of outreach events during Bike to Work Week; new records for recruitment were set in both 2011, 2012, and again in 2013
  • Developed content for and frequently led “ How to Bike to Work” employer seminars
  • Planned, executed, and emceed Team Leader awards parties at Fairmont Hotel Chicago (2011) and the Peggy Notebaert Nature Museum (2012)
  • Forged a strategic partnership with the Delta Institute's“ Chicago Green Office Challenge,” (2013) and developed the inaugural Chicagoland Sustainable Commuting Awards Bash, at which winners of both challenges are honored among invited VIPs of civic and business leadership who are making the case for sustainable commuting options in the Chicago-area
  • Simultaneously scaled-up BCC into a web-driven, sustainable-commutes encouragement & incentive platform, that strives to measurably reduce drive-alone trips, improve air quality, and cut GHG emissions:
    • Managed development of the web application, from RFP formulation through vendor selection to implementation, for the Regional Transportation Authority (RTA, the program sponsor)
    • Developed and managed RTA approval of all content on web application Developed and leads content development for digital/social media assets, email campaigns to multiple audiences to recruit application users
    • Managed day-to-day technical operation of application, including reporting on KPI measures to the RTA
    • Developed Workplace Travel Planning (WTP) consultation model with 4-piece WTP toolkit

Senior Analyst-Marketing

Allstate Insurance Co
Dec 2007 - Aug 2010

Northbrook, Ill

Billing and Payments project owner:

  • Implemented key changes to billing document platform using HP's Exstream software with the Customer Experience top of mind
  • Developed and maintained internal communication plans for all projects

Print Project Manager

Energy BBDO
Nov 2004 - Aug 2007

Chicago, Ill

  • Managed workflow for print production, from concept approval to final sign off and traffic
  • Managed production specifications on all print campaigns
  • Gate-keeper for all approvals from creative sign-off through production and traffic
  • Responsible for shipping all materials to media vendors

Account Executive

Y&R Chicago
Mar 1999 - Oct 2004

Chicago, Ill

  • Clients included Rayovac Batteries, Hill's Science Diet, Sears Home Central, and NASCAR
  • Hired as administrative assistant, within two months was lead-assist on all new-business efforts
  • Managed day-to-day activities of all clients, including budgetary and KPI metrics reporting
  • Managed client approvals of all new campaigns

Education

Education

Bachelor of Music

University of North Texas
Aug 1991 - Jun 1997

Music Performance, Tuba