2007-Present: CEO / Founder/ Owner
Company: The Barney Boots Company ApS
I founded the company Barney Boots in January 2007. The company designs, produces and distributes High-Eng wellingtons and rainwear. Our products are sold to +150 wholesalers in 14 different countries and through up to 16 sales agents. Barney Boots has an International Patent Pending on our self developed product, StickerBoots®. The company has signed a license agreement with The Disney Corporation which gives Barney Boots StickerBoots® a leading role in their new line of Mid-End products. Barney Boots has new products ready for new season and must important new functional designs which are very exciting. The company has for some time been looking and negotiating with interesting partners in the textile business, who have the capacity and financial background to push our International patent pending around the globe.
Leadership/Business: Financial & budgeting. Patent registration and product protection. Purchasing / Profit optimizing in production.Contract / Large account negotiation – retail chains and distributors (Scandinavia, Europe and US/Canada), wholesale (Europe and Japan), production (China, India, Pakistan, Vietnam, Turkey, Denmark, Spain etc.), License negotiation. Making documents ready for negotiating with investors/financial partners.
Business development: Writing Code of conduct. Making business contract with production line, partners, licensees etc. Building up a brand from idea to a well-known brand/product in short time.
Product development: Keeping a steady development of unique, fashionable and innovative products/concepts including development of brand new products (Pat. Pending). Special productions and Private label production/design.
Daily responsibility: Administration. External partners – financial guidance partners, designers, sales representatives/ agents, marketing, Public Relations/Media, WebPages etc.