Brian K Smith

  • San Antonio TX
Brian K Smith

Affinity Account Manager

Summary

Brian Smith has an aptitude to build strong, strategic relationships across the enterprise by leveraging core strength of woo. He has a proven ability to manage schedules, meet tight deadlines and offer consistently high-quality, best-in-class events. Brian also thinks and reacts quickly to resolve complex problems alongside balancing multiple projects at one time.

Education

Education
Jun 2014 - Present

MBA

Texas A&M University - San Antonio

Cumulative GPA: 3.67

May 2013

BBA - Marketing

University of Texas at San Antonio

Cumulative GPA: 3.40

Work History

Work History
May 2013 - Present

Affinity Account Manager

USAA
  • Supports and fosters relationships with executive leadership of middle and large-scale military service organizations to drive enterprise growth and enhance an Omni-channel member experience resulting in 25% of overall USAA new member growth plan.
  • Meets quarterly and presents program results to affinity group executive leadership and Board of Directors.
  • Protects the USAA brand and reputation through optimization of campaign messaging and creative for over 80 tactics, to include direct mail, e-mail, RTW, print, social and face-to-face-events.
  • Drives input documents to determine target audience and crafts decision tree requirements for campaigns resulting in 86, 000 new members and 304, 000 new products.
  • Coordinates team travel and hotel accommodations and logistics for affinity group visits, sponsorship events and annual national conventions.
  • Serves as host for leadership of veteran's organizations at USAA Veteran's day and Memorial Day ceremonies.
Jul 2013 - Jan 2015

!MPACT Event Planner

USAA
  • Seamlessly planned and executed 20+ professional events ranging from intimate meetings with executives to large-scale enterprise-wide events.
  • Led speaker series— hosting senior leadership, Executive Council and CEO— resulting in over 600 employees in attendance from home office and regional offices.
  • Directly supported the creation of communication tactics, to include posters, digital billboards and enterprise stories.
  • Fostered relationships with key internal stakeholders in order to ensure events met objectives, aligned to community brand pillars and overall audience experience.
  • Managed a $52,000 budget and oversaw multi-functional team of vendors and staff to provide best-in-class experiences to 3, 000+ members.
Jun 2010 - May 2013

Supervising Producer External

UTSA Campus Activities Board
  • Managed a $150,000 budget as lead event planner for UTSA Game Day Experience, Game Day Tailgating Experience, Fiesta UTSA and large-scale festivals.
  • Created and enhanced brand messaging through various means of digital, print and online creative.
  • Streamlined the planning process by providing documentation for over 30 medium and large-scale events.
May 2012 - Aug 2012

Affinity Marketing Intern

USAA
  • Identified process improvement opportunities by developing an on-boarding training program for new employees.
  • Participated in business continuation and presented detailed findings to executive leadership.
May 2010 - Aug 2010

Marketing Intern

Chegg.com
  • Monitored and enhanced a nationwide brand ambassador program that engaged college students through online, social media and campus promotions.
  • Assisted with creative development and MTV partnership for the Q3 key acquisition driver that resulted in brand recognition and mass media outreach of 11. 4M views during 2010 MTV Music Awards.

Activities and Honors

American Heart Association, Gala Event Committee (2015-Present)

International Special Events Society, Member (2014-Present)

Man & Woman of the Year Leadership Committee, The Leukemia & Lymphoma Society (2014-Present)

UTSA Alumni Association, Membership & Marketing Committees (2014-Present)

United Way Campaign Coordinator (2013-Present)

Omicron Delta Kappa Honor Society, Member (2013-Present)

American Marketing Association, Member (2011-Present)

Protocol Partners Training Class (2013)

Jane Findling Award, UTSA University Life Awards (2013)

Business Scholars Program, Peer Mentor for first generation college students (2012-2014)

UTSA Roadrunner of the Month (2012)

Skills

Skills

Systems

Knowledge of Radian6, Enterprise Management System, Check-in Easy

creativity

Adobe Creative Suite - Photoshop, Illustrator, Dreamweaver, Premiere Pro