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Summary

Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.

Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.

Work Experience

2015-12Present

Service Writer

Express Credit Auto

Ordering parts and equipment to build vehicles to established specifications, providing financial and operational reports to management and accounting departments, building and maintaining relationships with vendors to ensure constant performance and improved delivery times and accuracy of needed parts and supplies

Education

20072011

Master of Business Administration

Harvard University 

Graduated Summa Cum Laude 

20022006

Bachelor of Commerce

University of Chicago

4.0 GPA, active member of the FFC Student Society 

Key Achievements

  • Generated $1.2M in sales through the successful launch of an online beta version of web loans processing e-commerce site complemented by extensive digital and email marketing. 
  • Secured 28% customer acquisition growth via web loyalty for HSBC Bank and achieved 17%  revenue growth for Best Buy.  
  • Delivered a 21% sales increase in 9 months by designing qualitative and quantitative research programs