- Devise optimal communications strategies to reach target audiences. This has proven effective in increased advertising sales (up 30%) for our 4:30-7:00 hours. Collaborate with advertising and promotion managers to promote the product; the results of which have led to a 30% year-over-year increase in viewership ratings.
- Having worked to create a more productive newsroom with direct results in cost efficiency and program ratings, I've re-branded the focus of the editorial staff by helping guide our program towards our target audience
- Teach, guide and train staff on new communications programs and techniques as they are incorporated into our system.
- Oversee media storage, archiving and production systems to keep Fox at the cutting edge of technology. Helped lead the effort to implement an overhaul of the entire infrastructure with a near-zero disruption in product. These advances have allowed us to archive an additional 57% media content in 2014 compared with 2013 and move our news content quicker to broadcast. Led the task force in charge of testing these new systems. Write and publish employee guidelines, leading to improved performance involving these new technology platforms.
- Direct communications throughout the organization; from top level executives through entry-level employees.
- Work effectively in a cross-functional, fast paced environment, allowing our news team to turn out 55% more news programming than prior to my hiring.
- Co-manage social media content. This has led to a 4000% increase in our Facebook reach.