- 6020 Avalon Drive, Weymouth, MA
- [email protected]
When I look at the job boards online, I can’t help but notice positions for a social media intern, a part-time social media assistant, or a social media ninja. The fact of the matter is that 95% of so called “social media” candidates do not know how social media works. At the same time, employees request the candidates work for 10 hours a week. Employees who do not realize social media is a full-time, 70+ hours a week position are less knowledgeable than the candidates they are hiring.
Employees answer this:
What do you hope to gain from using social media and inbound/organic marketing strategies?
The answer I hear most often is “Well, I hear there are a lot of people on Facebook, and we want to make them become our paying customers.” What they do not understand is using Facebook alone is not enough. Using social media alone is not enough. In order to perform online marketing in an effective manner, you have to use all inbound marketing strategies in a synergistic marketing approach.
- Social media development, management, and optimization.
- On and off-page search engine optimization
- Search engine marketing
- Directory submission of articles and press releases
- Social bookmarking submission
- One-way inbound links (not link exchange or reciprocal links)
- Blog posting , commenting, and hosting
- Forum posting
- Footer links
- Affiliate review posting
- RSS feed submission
- Video submission
- Profile creation
- Link wheel
I know how all these skills work together. Think of it as a baseball team. You need more than sluggers. You need good pitchers. You need a guy who can get on and steal bases. You need error-free defense. The moral is that social media is PROPERLY used when all the facets of digital marketing are infused and cross-referenced correctly.
These skills take years to learn. They are not “pluses,” they are requirements. Not only that, but the change and updates in programs and algorithms change literally on a weekly basis. Keeping updated with these trends takes more time then engagement on social media. I pride myself in being able to formulate a strategy that encompasses blog writing, branding, creative direction, public relations, SEM/SEO, social media marketing, research, and web development. Also, I am able to keep current with all trends and updates.
If you are looking for someone to play on Facebook and Twitter all day, they don’t need more than 10 hours a day or intern wage. However, if you want to leverage social media into web traffic, use a blog to increase you page rank in SERPs, shoot to the top of Google, and measure analytically your ROI and branding…you are looking for someone like me: a multifaceted digital marketing professional specializing in social media development and content curation.