BRIAN ALMASHIE

BRIAN ALMASHIE

Successful Shoppers = Happy Customers

  • SF Bay Area

Work History

Work History

Instacart

Jan 2015 - Present

In-Store Shopper

Currently undercover as an Instacart Shopper to get a deep understanding on how Instacart works for both Shoppers and Customers.

Gone Bananas

Jun 2013 - Feb 2015

Founder

Introduced a successful brand of children's watches that are currently being sold exclusively on Amazon. Created the brand's logo, product packaging, product detail pages, descriptions and images. Took full advantage of Amazon for order fulfillment and Amazon Prime. I know how to delight customers through the use of great packaging and by providing amazing customer service. Gone Bananas has a 100% Customer Satisfaction Score on Amazon.

3D Joe Corporation

May 1995 - May 2013

Co-Founder, E-Commerce Operations, Game Development & Project Management

Co-founded 3D Joe Corporation with a variety of responsibilities over a 18-year span. 3D Joe started out offering creative services (creative, design and coding). Then, the company transitioned to working with online networks such as MTV to develop a suite of online games. In 2004, the company ventured into e-commerce and developed an innovative online toy store for Wild Planet Toys focusing on the popular Spy Gear toy line.

E-COMMERCE OPERATIONS - Online Toy Store and Third-party Sales on Amazon
Designed, built and managed an e-commerce store from the ground up with over $1M in annual sales. Responsible for all operations including fulfillment, warehousing and hiring seasonal workers.

RESPONSIBILITIES:

  • Responsible for managing all aspects of an e-commerce toy store for Wild Planet Toys including overall creative vision, design/layout and programming
  • Sold our product catalog on Amazon (in additional to direct sales via the online toy store)
  • Managed the store's content creation, inventory management, product descriptions/images, catalog updates, special promotions and product reviews
  • Worked with the Wild Planet marketing team on Google AdWords, Google Analytics, Social Media and Third-party Affiliate Programs
  • Optimized SEO resulting in high placement in organic search results
  • Managed third-party vendors, warehouse fulfillment operations and an outsourced call center

GAME DEVELOPMENT - Online/Browser-based and iOS Gaming Content
Produced online and mobile gaming content using both local and offshore resources. Responsibilities encompassed all aspects of game development including budgeting and scheduling. Managed creative teams and developers while assisting in marketing activities including game promotional trailers.

RESPONSIBILITIES:

  • Drove creative vision for all gaming content
  • Produced detailed game specifications, overall schedule and milestones
  • Managed and motivated the team including artists, voice talent, programmers and Q/A
  • Utilized online collaboration tools such as Basecamp and Google Docs
  • Game marketing and managing partner relationships including MTV Networks

INTERACTIVE MEDIA - Creative Services for Fortune 500 Companies

Founded 3D Joe as a creative services agency that development interactive presentations for Fortune 500 clients. Our client roaster included Bechtel, The Learning Company, Charles Schwab, Johnson & Johnson, Seagate and 3Com.


RESPONSIBILITIES:

  • Managed a team of 12 employees and contractors
  • Responsible for all aspects of day-to-day operations including finance, legal, human resources, creative services, client sales and client retention
  • Worked with clients to define to overall creative strategy which could be implemented with aggressive timelines and budgets

Synon, Inc.

1992 - 1995

Senior Education Specialist

Developed training courses and taught classes about Synon's enterprise code generation platform.

RESPONSIBILITIES:

  • Created training materials for the entire Synon product line
  • Defined course requirements with the Synon development team
  • Identified training objectives and developed course outlines and storyboards
  • Created interactive content using multimedia software and PowerPoint
  • Managed the review, edit and revision cycles with appropriate version control processes
  • Conducted training at user conferences and train-the-trainer events
  • Responsible for the creation of training materials for Synon’s Obsydian product
  • Recipient of the Synon Achievement Award for outstanding work performance

Synon, Inc.

Jan 1991 - Jan 1992

Q/A Specialist

Assisted in quality assurance testing of the Synon/2 application development tool. This position required superior analytical, troubleshooting and communication skills.

RESPONSIBILITIES:

  • Analyzed product requirements, created and executed detailed test plans
  • Managed automated and manual test script creation
  • Identified, logged and tracked incidents
  • Recommended new product features
  • Assisted in resolving high priority issues working directly with engineering
  • Promoted to the Education Department as an Education Specialist

Hotel Information Systems

Aug 1989 - Jan 1991

Systems Installer/Trainer

I was hired as a Systems Installer/Trainer at Hotel Information Systems (HIS) in Concord, CA.  In this position, I installed, tested, trained, and supported all aspects of the HIS hospitality software including front-desk, restaurant interfaces, inventory and back-office accounting functions. This position required extensive worldwide travel.

EDUCATION

Education

Davenport University and work in the Hospitality Industry

Jan 1983 - Jul 1989

Hospitality Management / Sales & Marketing


Was selected to participate in a paid externship at Walt Disney World in Orlando. Gained insight into how Disney has become one of the leading consumer brands. Attended classes at Disney University to better understand Disney's operations and marketing initiatives.

Once I finished my externship, I decided to stay in Orlando and worked extensively in hospitality industry for Hyatt Hotels and Marriott Corporation.

PROFESSIONAL SKILLS

  • Photoshop
  • Wordpress
  • PowerPoint / Excel / Word / Google Docs