AGENCY HEAD * FORTUNE 500 CLIENT LEADER * NEW VENTURE VISIONARY
GROWTH and CHANGE AGENT * STRATEGIC, MULTI-DISCIPLINED MARKETER
"Experienced Senior Marketing Services Visionary with a history of generating millions in new streams of revenue through innovation in marketing technology. A diverse, deep and extensive roster of Client experience."
Kraft Foods * Unilever * Oscar Mayer * Kimberly-Clark * Helene Curtis
American Express * Sears * Audi of America * BellSouth * University of Phoenix
AGCO Corporation * NetBank * Dartfish * Chatfish * Natural Body International
ENTREPRENEUR:Conceived and launched highly-specialized digital, database and technology marketing services and consultancy firm, VOLTAGE FACTORY, INC., in partnership with David Hosokawa (former CEO of parent company of Monster.com). Negotiated, secured and led Audi of America as anchor account in $1.5 million development deal and partnership within the first 18 months.
INTRAPRENEUR / DIVISION START-UP: Envisioned, launched and led Technology Marketing Practice for WESTWAYNE, INC.(5th largest independent full service marketing services agency in the U.S.). Grew division to 20% of agency revenue and 25% of agency profit within the first three years by creating advanced digital and database marketing services capabilities instrumental in attracting and securing new, stand-alone clients such as University of Phoenix (world's largest for-profit educational institution) and Unilever.
GENERAL MANAGER / HEAD-OF-OFFICE: Repositioned and grew specialty packaged goods practice area as Sr. Vice President, General Manager for OGILVY & MATHER DIRECT (Chicago) resulting in $6M increase in office revenue in two years. Transformed go-to-market strategies that achieved significant increases in sales for key client brands of Kraft Foods (Cheez Whiz, Miracle Whip, Velveeta), Helene Curtis (Suave), NutraSweet and Kimberly-Clark. Appointed Worldwide Practice Leader for Packaged Goods (1994).