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Qualifications Summary

  • Accomplished servant leader, sales professional, software demonstrator, trainer, and CRM implementer. 
  • Proven top sales performer: Increased prospect to customer conversion rate from 15% to 45% by reinventing the sales process, demonstration environment, pricing structure, and closing with a velvet vice.
  • Successfully led and developed teams ranging from 4 to 80 employees by passionately coaching operational and sales fundamentals, along with advanced consultative selling and relationship building techniques. 
  • Proficient in budgeting, project scoping, project management, and RFP fulfillment.
  • Expert relationship builder.
  • Customer success fanatic.

Work History

May 2016Present

Director of Business Development

FRM Solutions
  • Relentlessly seeks out and cultivate relationships with prospective clients through trade shows, networking, email marketing, cold calling, and referrals.
  • Consult with prospects to uncover pain points, procedural bottlenecks, and technological deficiencies that cost them time and money.
  • Tailor software demonstrations for each individual prospect in order to achieve maximum initial positive impact, generate excitement, and subconscious ownership.
  • Prepare all proposals, SOW's, and MSA's with relentless follow up to win the business.
  • Close with a velvet vice.
May 2014May 2016

Director of Client Engagement

FRM Solutions
  • Led and manage a team of developers to customize and deliver the most comprehensive franchise specific CRM on the market.
  • Led product demonstrations, client training's, and client best practice reviews.
  • Coordinated internal and external resources to scope, timeline, fulfill and deliver all RFP requests.
  • Led the CRM upgrade and training of 10 clients from MS Dynamics 2011 to MS Dynamics 2015.
  • Managed the creation and deployment of all new user guides, video tutorials, and knowledge base articles.
Dec 2013Apr 2014

Director of Franchise Sales

Boneheads Grilled Fish and Piri Piri Chicken
  • Developed and implemented the foundation for selling and marketing the Boneheads franchise concept. Including full CRM set up, email drip marketing campaigns, monthly recruitment newsletter, and site selection protocols from scratch.
  • Planned, coordinated, and attended all franchise shows to recruit new franchisees.
  • Led a development team of four that included two area developers, one commission only sales person, and a franchise admin.
  • Planned and executed a yearly recruitment marketing budget that produced better qualified candidates while reducing the cost of candidate acquisition by 25%. 
Mar 2011Dec 2013

Director of Sales and Client Services

  • Increased year over year sales 50% by understanding and developing solutions to real problems in the franchising space.
  • Implemented and trained all new clients. Led live online and onsite demos of our software suite, team training's, and consultative best practice reviews of client databases.
  • Major accounts sold, trained, implemented and managed: Yum Brands, Zaxby’s, Sonic, Penn-Station Subs, ShelfGenie, Ben&Jerry’s, Franchise Dynamics, Synergy Home Care, Massage Heights, 16 Handles, and Forever Yogurt.
  • Sold, implemented and trained the biggest account ever closed in the history of eMaximation.
  • Built trusted relationships with all of our clients and was their “go to” person for anything related to our software, franchise sales best practices, or marketing.
  • Planed, coordinated, and attended all franchise trade shows to build relationships and win new clients.
Mar 2009Feb 2011

Sr. Account Executive (Hired permanently November 2009)

Sage Software
  • Effectively upgraded/up sold existing customers by identifying customers' needs and pain points.
  • Consistently asked open ended questions to determine customers' true objections.
  • Clearly communicated and explained new product features/services to overcome objections.
  • Built relationships with existing clients and provided excellent customer service.
  • Tracked 99.8% of revenue attainment for 2010.
  • Won quarterly award for highest customer SAT score for 3rd quarter 2010
Nov 2008Feb 2009

Loan Officer

IFC Mortgage
  • Originate loans via internet based leads.
  • Consult with borrower to structure optimum fee producing loan, while accomplishing all clients' goals.
  • Maintained constant communication with loan processor, lender, and client, in order to orchestrate a speedy and proficient closing.
Feb 2008Sep 2008

Loan Officer

Ace Mortgage Funding
  • Originated loans via internet based leads.
  • Top producing loan officer three out of the five months originating.
  • Earned 808 award (biggest fee) two out of the five months originating.
Aug 2007Feb 2008


Mobile Graphics USA of Georgia LLC
  • Purchased a business and then created value add opportunity though capitalizing on prospecting and closing new accounts and expanding on existing business relationships.
  • More than doubled the amount of clients using our service within the first 45 days of ownership.
  • Personally kept all books and records for the company along with managing the install techs.
  • Retained clients gained without compromising price, product, or service.
  • Sold business back to franchisor for more than what was paid for business and increased return on investment.
Feb 2007Aug 2007

Sales Consultant

Mall of Georgia Ford
  • Consistently in the top five in sales out of thirty consultants.
  • Modeled success around hard work and customer satisfaction scores (maintained a perfect customer service index).
Jul 2005Feb 2007

Sales Consultant

John Megel Chevrolet
  • Consistently either #1 or #2 in the company in sales per month.
  • Earned “Salesman of the month” award 8 times. Held the dealership record for most sales in one month.
Dec 1996Jul 2005

Grill Cook-Director of Operations(Family owned franchises)

Steak n Shake and Church's Fried Chicken Franchisee
  • Worked my way up from the bottom.
  • Successfully operated the 3rd highest volume Steak n Shake in the country.
  • Responsible for hiring and training of all staff.
  • Implemented company-wide training program to cross train every employee.



Truett-McConnell College