Download PDF

Work experience

Jan 2004Present

CEO & Executive Certified Personal Brand Strategist

Say It! Communications, LLC

Say It! Communications is a full-service marketing communication group providing resources for associations, nonprofits, as well as individuals seeking one-on-one coaching. Our team members are experienced at corporate and personal branding, repositioning, identity management, and enhancing awareness for clients. We partner with clients to provide strategic communication direction and creative solutions to promote their organization, whether as a single-project assignment, comprehensive program, or ongoing consultative relationship.

Who we are

Say It! Communications is an agency driven to match top talent with top companies and to make sure top companies are equiped to quickly identify top talent for their business.

❏  Focused on personal branding, professional development, and talent intelligence. We build talent and connect      talent to strategic organizations.

❏  We are ordinary people with normal abilities all working hard to accomplished extra ordinary things so we can      come much closer to our dreams.

What we do

"When top performers are mixed with progressive businesses the combination is explosive and inspiring!"

Brent Wells launched Say It! Communications for two primary reasons:

  1. To inspire professionals to take charge of their career and define their personal brand by discovering their unique behavior style and leveraging their personal strengths to enrich others, advance their career and strengthen the organization to which they belong.
  2. To help companies select and engage high impact performers by offering products and services that help companies improve employee productivity, employee retention, employee teamwork and employee engagement. Assessment-based solutions for their talent management needs.
Aug 2010Present

Women's Healthcare Professional Sales Consultant

Bayer Healthcare Pharmaceuticals

Medical Device * Pharmaceutical * Account Manager * Technical Consultant

Lead role marketing and promoting specialty pharmaceuticals and intrauterine medical device to OBGYN’s and women’s health providers in the greater Columbus area. Primarily focus on managing Mirena IUS contraceptive device accounts. Manage institutional sales to key accounts, including OSU Medical Center, Riverside Hospital, Mt. Carmel Hospitals, among others. 

Initiate and execute sales strategies to maximize market penetration, sales growth, and profitability. Achieve and exceed assigned quota by taking a consultative approach to selling under a buy-and-bill arrangement. Focus on the development of relationships at all levels of the hospital or medical practice, listening to customer needs and providing product clinical and business solutions, device insertion training, and customer service that exceeds their expectations. Conduct total office calls with nursing staff, departmental decision makers, administrators, and specialists to identify potential sales opportunities. Compliant with all FDA regulated adverse events and technical device issues reporting. 

Promote key product brands, including MIRENA IUS device, BEYAZ, SAFYRAL, YAZ, YASMIN, and NATAZIA

  • Awarded Rookie of the Year 2011, Nationally recognized for above-and-beyond achievement in sales, leadership, team contribution, and innovation in territory change. 
  • Achieved 184% Mirena Sales Quota Attainment for first 6 months of 2011 by focusing on providers and patient’s needs, and simplifying the ordering process; resulting in a quick turn around of a low performing territory.
  • Ranked 16 out of 180 nationally in 1st half of 2011.
  • Won Triple Crown National Incentive Program for demonstrating a 242% Mirena sales quota attainment for the plan period June 2011.
  • Ranked in Top 25% Nationally for Mirena Quota Achievement the first 6 months of 2011; quickly transforming a low ranking of 175 out of 180, resulting in a high performing business.
  • Ranked 16 out of 180 President’s Circle Rank; Grew from 173 out of 180.
  • Awarded a total of 8 Ovation Awards for above-and-beyond performance in sales performance, leadership, training, and teamwork.
  • Awarded Ovation Delivers Results Award, for winning Mirena Month of May 2011 regional contest for the highest percentage increase of 95% over average monthly total.
  • Recognized by regional manager and team for delivering above-and-beyond performance results and producing significant territory change by winning back a 2-year inactive high potential account, via overcoming objections, providing solutions, and regaining customer trust.

Leadership Roles:

  • Selected by Regional Manager to serve as Regional Business Manager in 2011; responsible to serve as regional analyst to help identify regional business opportunities.
  • Selected by Regional Manager to serve as vital resource for work-related technology as Information Service Specialist; pay-for-performance role to deliver technology training and troubleshoot needs; assessed gaps in technology proficiency and designed workshops and materials to reverse deficiencies.
  • Developed and introduced an innovative Sales Territory Dashboard focused on KPIs, designed to provide a more efficient grasp of territory performance. 
Jan 2007Aug 2010

Pharmaceutical Sale Trainer

GlaxoSmithKline Pharmaceuticals

GLAXOSMITHKLINE PHARMACEUTICALS World leading research-based pharmaceutical and healthcare company and 2nd largest pharmaceutical company in the world. Develop and deliver training to raise business acumen, product and disease state knowledge, and selling skill proficiencies of sales representatives in 2 districts and national sales force at company-wide meetings. Partner with District Manager, Regional Vice President, brand managers, product trainers, and marketing managers to optimize efforts and results. Serve as Associate Trainer for new representative training cycles; train groups of up to 30 new representatives in fieldwork and product promotion. Facilitate product training sessions for company’s key growth brands and pull-through of corporate marketing initiatives. Analyze and assess training needs; participate in training design, delivery, and measurement of new training programs and modification of existing programs. Identify learning objectives; determine and implement instructional methodologies. Serve as expert resource for field force on market analysis, product, business applications, administrative, resilience development, and change management. ❏ Selected by Regional Vice President to serve on Representative Advisor Board in 2008 and 2007 and to participate in exclusive regional analyst training program in 2009 to help identify regional business opportunities. ❏ Served as vital resource for work-related technology as Technology Champion for district; assessed gaps in technology proficiency and designed workshops and materials to reverse deficiencies. ❏ Completed company’s leadership training and coaching development program, Associate Trainer University, in 2006.

Apr 2004Aug 2010

Senior Therapeutic Sales Professional

GlaxoSmithKline

Initiate and execute sales strategies to maximize market penetration, sales growth, and profitability. Conduct market intelligence to achieve competitive wins and increase market share in highly competitive marketplace. Educate customers on new indications and latest clinical information; present product and service features and benefits. Develop and deliver one-on-one sales presentations, group discussions, and speaker programs to influence prescribing behavior. Forge key opinion leader relationships. Promote key product brands, including IMITREX, ADVAIR, WELLBUTRIN XL, VALTREX, TREXIMET, BONIVA (Oral & Injection), VESICARE, and AVODART. ❏ Won Winner’s Circle Award for ranking in top 3% in sales nationally in 2007; placed consistently in top 25% for national sales performance in all years. ❏ Grew ranking to 47 out of 154, turning around 152 out 159 ranking as result of 4 territory realignments and 75% change in customer base in 2009. ❏ Achieved 157% to goal in 4Q2009 by initiating productive co-promote team with Roche and Astrellas counterparts. ❏ Ranked 1 out of 23 regionally and 65 out of 542 nationally in 1Q 2007. ❏ Recognized with Most Valuable Player Award, River Valley Region, in 2006. ❏ Targeted specialists in Neurology and CNS, Respiratory and Allergy, Infectious Disease, Urology, Dermatology, OB-GYN, and Women’s Health. ❏ Completed preceptorship with world-renowned neurologist Dr. Seymour Diamond, founder of highly esteemed Diamond Headache Clinic and research facility in Chicago. ❏ Named Rookie of the Year in 2004 for outstanding contributions as new representative in field.

Jan 1997Apr 2004

Corporate Recruiter

Bachrach
Promoted by Vice President to newly created position to initiate and implement training program across company and to develop recruiting process to provide continuous pool of top performing commissioned sales force and managers for 23 stores nationally. Additionally tasked with turning around financially troubled stores. Recruited management and sales candidates. Hired and trained new talent. ❏ Created training plans in collaboration with Sales VP, Director of Sales Training, and Directors to improve sales performance, store operations, visual merchandising, and management proficiencies. Conducted organizational assessments and developed training solutions. Administered DISC behavioral, personality, and values assessments. Partnered with district and store managers to ensure sales associate sales and communication skills met company’s standards. ❏ Spearheaded quick turnaround of troubled stores by recruiting, hiring, training, and motivating management and commissioned sales force to prospect and close B2B business. ❏ Collaborated in development of new manager training workshop to improve leadership, team development, and operational efficiency and provide exposure to loss prevention technology and processes. ❏ Spearheaded increased sales and improved store operations by conducting management training and developing employees into management positions.
Jan 1996Jan 1997

IDC staff instructor & Job Placement Director

Diver's Unlimited, International
IDC staff instructor and job placement director for the oldest scuba dive school in the nation. Instructed entry-level to professional level scuba training. In addition to coordinating job placement opportunities for graduating instructors in resorts and dive shops around the world.

Education

Skills

ASTD Experience
ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in more than 125 U.S. chapters and with more than 20 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.   Our mission: Empower professionals to develop knowledge and skills successfully.  
Scorecard & Dashboard Development
The use of Scorecards and Operational Dashboards has grown recently, as organizations and teams seek ways to strategically gain an edge over the competition. These tools can be used to strategically analyze your business and provide your team the information they need to stay ahead of the game.    (See Dashboard example file)
Photography
Microsoft Office & iLife Suite
MAC & PC Operating Systems
Media Planning & Social Media
Management
Business Development
Talent Management
Public Relations & Advertising
Training & Development
Presentation & Facilitation
Marketing & Communications

Personality & Profile Reports

Samples of My Work

Awards, Diplomas, & Certificates

Say It! Communications

NETWORKING

Certifications

Open Water Scuba Instructor

NAUI WORLDWIDE

IDC Staff Instructor

PADI INTERNATIONAL

Martial Arts Instructor

FOUR SEASONS UNITED MARTIAL ARTS SCHOOL

D.A.N. Oxygen Instructor

DIVER'S ALERT NETWORK

Medic First Aid

PADI INTERNATIONAL

Professional Scuba Diving Instructor

PADI INTERNATIONAL

Master Scuba Diver Trainer

PADI INTERNATIONAL

Certified Professional Behavioral Analyst (CPBA)

TTI

Summary

PROFESSIONAL BIOGRAPHY

Strategy · Communications · Training

Brent Wells is founder of Say It! Communications, a full-service marketing and communications consulting firm, where he helps businesses and individuals to obtain a competitive advantage through Branding, and Marketing and Communications strategies. He is known for his dynamic and motivating training presentations and creative business strategies.

Brent's passion for motivating people to improve their performance has been a driving force throughout his career. Most recently, Brent has designed and developed training programs that drive performance and sales improvements while holding the Field Trainer position at GlaxoSmithKline Pharmaceuticals. His training credibility is founded on top ranking sales performance in a highly competitive pharmaceutical marketplace. In addition, he held a concurrent role of Senior Therapeutic Sales Professional, which was responsible for marketing and promoting specialty pharmaceuticals to 900 physicians and prescribers in $1.5 million territory, and initiating and executing sales strategies to maximize market penetration, sales growth, and profitability. Conduct market intelligence to achieve competitive wins and increase market share in highly competitive marketplace.

His engaging communication skills and strong leadership emerged early in his career as he conducted motivational speaking to down-and-out youth and business professionals. Later, he instructed recreational and professional level SCUBA courses in Ft. Lauderdale, Florida. It is here that he achieved the distinguished Master SCUBA Instructor Certification, which recognized his expertise in the dive industry. His communication and training skills were further developed during his responsibilities of creating, initiating, and implementing Bachrach, Inc.'s sales and management training programs and development of the company's recruiting process to provide a continuous pool of top performing commissioned sales force and managers for 23 stores nationally.

He has a natural ability to communicate complex concepts and strategies in an easy to understand way. Brent thrives on finding creative, innovative, people-focused answers to the challenges faced. These unique skills distinguish him among his colleagues and establish him as a vital resource to any productive team.

Brent earned his Masters in Science degree in Marketing & Communications from Franklin University. He also completed the A.T. University, GlaxoSmithKline's training and coaching leadership development program. 

************************************************************************************************************

PHARMACEUTICAL & MEDICAL DEVICE SALES SUMMARY

Accomplished professional with exemplary experience in the development and delivery of training programs that drive performance and sales improvements. High energy, charismatic trainer with expertise in all aspects of assessment, creation, delivery, and evaluation of training initiatives. Training credibility founded on top ranking sales performance in highly competitive pharmaceutical marketplace. Keen ability to communicate strategic vision and develop employees to enhance quality of service, maximize leadership capabilities, and increase bottom-line profitability.

Experience with two of the leading pharmaceutical research and development companies in the world: BAYER HEALTHCARE PHARMACEUTICALS and GLAXOSMITHKLINE PHARMACEUTICALS.

While with Bayer Healthcare, I was award a Leadership Award for Rookie of the Year 2011, and  had the lead role of marketing and promoting specialty pharmaceuticals and intrauterine medical device to OBGYN’s and women’s health providers in the greater Columbus area. Primarily focus on managing Mirena IUS contraceptive device accounts. Manage institutional sales to key accounts, including OSU Medical Center, Riverside Hospital, Mt. Carmel Hospitals, among others. 

Promote key product brands, including MIRENA IUS device, BEYAZ, SAFYRAL, YAZ, YASMIN, and NATAZIA.

While with GLAXOSMITHKLINE, I held a concurrent role marketing and promoting specialty pharmaceuticals to 900 physicians and prescribers in $1.5 million territory, while also serving as a Field Sales Trainer. Targeted specialists in Neurology and CNS, Respiratory and Allergy, Infectious Disease, Urology, Dermatology, OBGYN, and Women’s Healthcare.

Promote key product brands, including IMITREX, ADVAIR, WELLBUTRIN XL, VALTREX, TREXIMET, BONIVA (Oral & Injection), VESICARE, and AVODART.

Interest

  • SCUBA Diving 
  • Travel
  • Photography
  • Music
  • Technology

Links