I have more than two decades of experience in leading news organizations, first in television and now in the multi-channel realm of digital information. While the delivery methods are changing, the strategy is the same; identify the needs of our audience, find out how those needs can be better served, and innovate to create a clearly superior product. Like many industries, newsrooms are often held back by outdated assumptions, systems built to crank out product rather than to serve the consumer. I'm especially proud of our online growth - WLWT.com is now the #1 TV news source on the Internet in our market. Traditional media brands will be the strongest brands on the Internet if we adapt to serve the needs of our various customers. We believe that soon, our Internet channel will become our primary channel, working in concert with the television side. The world still needs great journalism, more than ever. My goal is to responsibly serve my community with great content. The result will be a strong brand and strong businesses.
Aug 2003 - Present
- Restored team confidence; led newsroom from #4 market position to #1 and #2 in key dayparts and demos. - Moved 5pm newscast to #1 in all 25-54 and 18-49 demos in July 2006. - 5-7am news block moved from last place to consistent #1 or #2 in households and demos. - Finished #2 in households and demos in May 2005 for the first time in 13 years. - Created successful Internet/broadcast crossover projects like “Your Top 5 at 5”.
Aug 2001 - Jul 2003
- Revitalized and redirected news operation into an aggressive, contemporary market leader: - Increased household ratings and particularly younger demos in every daypart. - Aggressive coverage of breaking and enterprise stories; WSTM sets the agenda for this market. - Intensive training of reporters and producers; emphasis on live coverage, stylish presentation.
Jan 2000 - Jul 2001
Assistant News Director
- Managed 160+ member news and production staff for #1 rated NBC affiliate in sixth largest TVmarket. - Focused strategy on aggressive live breaking news coverage and high-energy production style. - Supervised special projects unit, including highly-produced investigative and consumer segments.
Jan 1990 - Dec 1999
Created Peachtree Morning, a daily 60-minute home, family and lifestyle-oriented program: - Created new indoor/outdoor production center at Centennial Olympic Park. - Developed budget and production schedule, supervised all aspects of staff and production. Developed editorial and production plan for 1996 Olympic Games for the host television station: - Created partnerships with Atlanta Olympic committee media organizations and advertisers. - Planned and supervised daily local coverage of the Olympic Games. - Created a weekly series and prime time specials leading up to the Games in Atlanta.