Provided strategic marketing leadership to strengthen and expand brand awareness and develop new marketing channels.Revenue increased 16% in my first fiscal year.
Led diverse teams of sales personnel, technical experts, customer service representatives, and global marketing peers to ensure leverage of market knowledge.Created a strong team environment among unique business units.
Incorporated global and local strategy into all brand building initiatives including press releases, web pages, direct and e-mails, brochures and flyers, advertisements, presentations and events.Maintained budget and met or exceeded annual financial targets.
Recruited, hired, trained, and managed thought process of third party resources commissioned to create materials for the U.S.Ensured brand image was protected and strategy was executed.
Created customer feedback process; developed questionnaires, launched, and evaluated responses to customer and competitor benchmarking surveys.Used results to plan campaigns to increase customer satisfaction and develop strategic targets.
Served as the integration communication manager for a $30 million acquisition.Provided marketing management and trained new company employees on the business processes, history, ethics, and culture of SGS.
Managed SGS' first-time presence at the Consumer Electronics Show, Sourcing at MAGIC (Men's Apparel Guild in California), International Housewares, International Association of Food Protection and WindPower.Aligned internal strategies to new market segments.
Developed process for a 25 show per year schedule. Produced new booths, managed tactical pre-, during and post-show marketing efforts including, show-specific collateral, demonstrations of technology, looping presentations, give-aways, arrangements for international colleagues, assignment of leads and overall ROI.
Supervised local and remote support staff. Ensured marketing department responded to internal and external requests with appropriate materials in a timely and professional manner.