Brenda Ridenour

Brenda Ridenour

Work History

Work History
Nov 2008 - Present

owner

bgr services

Provide strategic and tactical marketing solutions including:

successful launch of an Italian company's new North American subsidiary at International Toy Fair, New York City - new 10x20 display, sell sheets, press release/web updates, exhibitor research, and follow up on leads.

support of new US division of a Belgian company in achieving accreditation by creating website, brochures, sell sheets, and forms.

ongoing strategic market segmentation and creation of materials specific to the audience.

daily mailings and list maintenance.

Sep 2004 - Nov 2008

Marketing Manager

http://www.us.sgs.com/cts

Provided strategic marketing leadership to strengthen and expand brand awareness and develop new marketing channels.Revenue increased 16% in my first fiscal year.

Led diverse teams of sales personnel, technical experts, customer service representatives, and global marketing peers to ensure leverage of market knowledge.Created a strong team environment among unique business units.

Incorporated global and local strategy into all brand building initiatives including press releases, web pages, direct and e-mails, brochures and flyers, advertisements, presentations and events.Maintained budget and met or exceeded annual financial targets.

Recruited, hired, trained, and managed thought process of third party resources commissioned to create materials for the U.S.Ensured brand image was protected and strategy was executed.

Created customer feedback process; developed questionnaires, launched, and evaluated responses to customer and competitor benchmarking surveys.Used results to plan campaigns to increase customer satisfaction and develop strategic targets.

Served as the integration communication manager for a $30 million acquisition.Provided marketing management and trained new company employees on the business processes, history, ethics, and culture of SGS.

Managed SGS' first-time presence at the Consumer Electronics Show, Sourcing at MAGIC (Men's Apparel Guild in California), International Housewares, International Association of Food Protection and WindPower.Aligned internal strategies to new market segments.

Developed process for a 25 show per year schedule. Produced new booths, managed tactical pre-, during and post-show marketing efforts including, show-specific collateral, demonstrations of technology, looping presentations, give-aways, arrangements for international colleagues, assignment of leads and overall ROI.

Supervised local and remote support staff. Ensured marketing department responded to internal and external requests with appropriate materials in a timely and professional manner.

Aug 1999 - Aug 2004

Marketing Manager

http://www.ram.com

Selected and led marketing agency in the creation of new logo and branding of RAM for a global market.Achieved a more suitable look and appropriate tagline for the company.

Managed interactive media firm in the development of Basic Safety Training, an eight hour interactive web-based training course.300 copies sold in first year.

Researched publications and planned 18 month advertising campaign to have presence in the most applicable publications, based on readership and editorial content.Increased RAM’s visibility both locally and nationally.

Dispatched with rationale and instructions, new brand collateral, presentations, and sample ads to satellite offices around the world on time and within budget.Achieved a synergistic deployment of materials announcing the new RAM.

Guided marketing colleague in Hong Kong in selecting a printer for a run of 10,000 brochures and all employee business cards.Saved RAM over $5,000.

Designed and implemented a targeted mailing to the media.Authored script for employees making follow-up calls.Achieved a 4% response rate.

Created a looping demo of the Basic Safety Training used at tradeshows and client classroom trainings.Increased awareness of this alternative training program.

Managed web service provider in sending direct e-mailings (within the spam laws) and list cleansing after each campaign.Resulted in a clean mailing list of over 7,000 contacts.

Managed outside legal services in the process of acquiring Trademarks for RAM.Achieved a higher level of credibility for the company.

Filmed children playing and edited footage for use in client reports.Created an impactful substantiation of theforeseeable use of products by children under 5 years old.

Feb 1999 - Aug 1999

Intellectual Property Manager

Facilitated and promoted the creation, warehousing, dissemination and usage of knowledge, employee brainpower and processes of Intellectual Capital to enhance organizational performance in support of strategic business objectives.

Researched training materials for Leadership Development Guide, a competency/skill requirement reference tool for management.

Performed needs analysis, established, maintained and tracked usage (to measure impact) of the Learning Resource Center.

Previewed and recommended training materials for personal and team development.

Developed Discussion Forum on the Company Intranet to advocate the sharing of best practices, success stories and lessons learned.

Mar 1990 - Nov 1998

Communications & Audiovisual Specialist

http://www.wm.com

Developed a process for large corporate meetings with business analysts and shareholders.Ensured Waste Management’s image as a professional organization was consistently communicated.

Developed and maintained a key word searchable database of 250,000 slides.Allowed for fast turnaround for photography requests by internal departments and outside publications.

Organized Earth Day - Grant Park Clean Up (15,000 volunteers) with the City of Chicago, Friends of the Park and Waste Management employees.Resulted in positive media coverage for the company.

Conceived theme and presentation templates for large process improvement corporate meeting.Achieved a standard method for 20 groups to present their solutions to senior management.

Education

Education
Aug 1980 - Aug 1984

Bachelor of Science

Skills

Skills

marketing management

- Planning Events & Trade Shows - Designing & Producing Visual Arts - Developing Web Site / E-Commerce Strategies - Negotiating with Vendors and Suppliers - Opening New Product Distribution Channels - Implementing Effective Advertising Campaigns - Writing & Editing Copy for all Marketing Media - Conducting Insightful Market Research - Managing Agency and Client Relationships - Hiring, Training, Managing & Motivating - Developing and Managing within Budgets - Leading International Teams

Objective

I am seeking a position where strong contributions are expected immediately within an organization challenged by the demands of growth and success.

Summary

A high-impact manager in the fields of Marketing, Communications and Public Relations --

-- with broad experience in several industries and environments.Successful background of developing and implementing integrated branding and marketing strategies, tailored to specific business needs.Especially skillful at creating concise, persuasive communication for application across all media – credibly conveying features and benefits to a wide variety of customers. Proven ability to build productive relationships with internal and external stakeholders, clients, vendors and suppliers -- delivering excellent results on time and under budget.

Interest

Member of the American Marketing Association - Chicago Chapter