Brenda Collins

Brenda Collins

Work History

Work History

Stuttafords - sales assistant 1986 - 1988

Rock Bottom - sales assistant 1985 - 1986

Stuttafords - sales assistant 1983 - 1985

Smiley Blue - sales assistant / Branch Manager - 1982 - 1983

Edgars - Service centre operator - 1981 - 1982.

May 1999 - Present

Area Manager

D & G Fashions

Stores x5

Fashion stores x2 International Brands

Curio stores x3

Reason for leaving

No future growth

Feb 2004 - Present

Regional Manager

Jul 2007 - Present

Regional OPS Manager / Regional Visual Merchandiser

Meltz Mega Factory Stores

Region13 stores

Cape Region 7 stores

- Deip River

- Acess Park - Kenilworth

- M Plain

- Somerset West

- Cape Gate

- Bellville

- Parklands

Kwa Zulu Natal 4 stores

- Pietermaritzburg

- Amanzimtoti

- Springfield

- Umhlanga

Eastern Cape 2 stores.

Port Elizabeth (Walmer Park)

East London (Beacon Bay)

Operations Key Performance Areas

Turnover Budgets

- Monitor, assess and report on store turnover budgets

- Acheive turnover budgets

- maximise sales potential in stores

- Report on out of line situations and take corrective action.

Expense Budgets

- Prepare annual store expense budgets

- Monitor, assess and report on store expense budgets

- Acheive expense budgets

- Liase with stores weekly on expense control

- Report on out of line situations and take corrective action.


- Compile weekly Management reports, providing feedback and follow up

- Monitor, assess, and report on store monthly P&L

- Report on all stock reports

- Report on negative stock on hand

- Report on store Assessments, results and corrections

- Report all out of line incidents across all aspects of the region

Store Monthly Assessments

- Monitor and measure compliance with store policies and procedure manual

- Check all admin and put corrective measures in place

- Perform ad-hoc investigations as required.

Stock Procedures

- Ensure compliance with stock processing procedures

- Monitor stock controls

- Schedule and manage store stock counts as required/instructed

- Monitor cyclical store stock counts

- Ensure stock loss of less than 0,5%.

People Management

- Conduct on the job training for store management

- Conduct interviews for store management, supervisors and permanent staff. Provide feedback and make


- Oversee Disciplinary investigations and initiate when required with HR involvement

- Ensure manpower planning is done to budgets

- Ensure management team implement policies and procedures

- Support the implementation of the companies EE policy

- Identify candidates in support of company's succession planning Policy and Procedure

- Ensure store staff acheive company goals and objectives

- Conduct performance reviews for store management.

Customer Service

- Implement and maintain customer service policy in region

- Follow up on customer service complaints & compliments

- Implement and drive the loyalty program

Point of sale / IT Systems

- Train store staff in use of systems and procedures

- Monitor compliance with procedures

- Provide User support

- Liase with internal & external service providers

Store Layouts

- Maintain company merchandise principles

- Maintain correct store layouts according to company policy standards


- Custodians of standard operating procedures in region

- Ensure adherence to group policies

- Regularly meet with security providers

- Perform regualr security audits

Service Providers

- Liase with service providers and subcontractors

- Handle all maintenance issues within region

- Review maintenence contracts and regular follow up on service delivery

- Provide on going support to stores

Ad-hoc Projects

- Manage new store set up and opening process

- Perform other ad-hoc duties as required.

Regional Visual Merchandiser key performance areas

Implement in-store presentation concept

- Communicate and implement Merchandise and Marketing straegy

- Ensure constant rotation of merchandise to maintain a fresh look

- Implement chain store layouts to standard

- Visual workshops in stores

- Create a customer friendly shopping environment

Interact with Merchandise division

- Match in-store to merchandise brand promotions

- Provide visual support to stores based on weekly merchandise up-dates

- New merchandising concepts for new products and brands

- Training and in-put to stores on new products and brands to ensure sales are maximized

- Conceptualize promotional and seasonal layout changes based on buys

- Promote in house brands

Visual Maintenance

- Regular store visits

- Manage and train store visual merchandisers, managers to the required standard

Marketing function

- Input on promotional and marketing activities.

- Conceptualize, communicate and ensure correct implementation of in-store marketing elements and presentation

Management reporting

- store visitation reports

Opportunity areas

- Competitive shopping analysis


- New stores

- Undertake any other duties as requested by management

International Clothing Brands in store







Lee Cooper





Abercrombie and Fitch


Bad Girl / Bad Boy



US Polo



In House Brands

Private Property

Candy Rocket

Debbie Morgan

American Era

Todd Smith.

Feb 2004 - Jun 2007

Store Manager

Meltz Mega Factory Stores

Store - Deip River

Staff compliment - 3 Managers, 10 floor staff, 30 permanent part timers.

Key performance areas

Drive revenue and customer service

- Acheive operating budgets

- Build relationships with customers to increase turnover

- Manage and implement customer care

- Promote and drive loyalty program

- Community involvement

Expenses and stock control

- Manage expenses in line with budget, and in line with sales trend %

- Do daily bank recon checks

- Oversee stock in and out of store

- Actioning of sales VS stock contributions weekly to ensure healthy stock to sales ratio

- Identify top and bottom sellers and action taken

- Liase with Merchandise Planner to optimize stock levels

- Manage and implement stock take and preperation process

Security and shrinkage

- Implement saftey checks in accordance with company policy

- Manage shrinkage levels to within the company targeted ratio 0.5%

- Implement policy and procedure in order to minimize stock loss.

- Stock loss action plan to be done weekly.

- Check and sign off daily the OB book and fitting room.

- Manage security officers, their performance and replacement.

- Adhere to OHASA regulations


- Correct merchandising and displays according to company merchandising priciples, plan layout, signage and visuals

- Promotions set up for sales according to weekly marketing bulletin.


- Ensure good housekeeping both inside and outside of the store


- Deal with subcontractors in order to maiantain store appearance ( security, electrical, shop fitters, maintenance, signage and cleaners)


- Assisted in new store openings, ( S West, Durban, Cape Gate.)

Employee Management and developement

- Organise, and oversee the implementation of staff and casual training in accordance with company policy and procedures

- Conduct staff Interviews

- Implement diciplinary procedure and labour practice

- Manage and approve staff planning in accordance with store budget

- Develop, motivate and lead store staff ensuring teamwork and a positive staff morale

- Manage staff performance consistently in order to mee optimal operating requirements

- Conduct staff appraisals in terms of company policy and procedures

- Organise and implement induction and orientation.

Promoted to Regional OPS Manager.

Oct 2000 - Jan 2004

Store manager / cluster manager

Exact! Foschini Group

Store - Century City,

Oversee and managed 4 stores (Bayside, Kenilworth, N1 City, Golden Acre)

Assisted Area Manager in all stores when required plus store openings and stocktakes.


- Acheive budgeted profit

- Managing an area containing a number of stores Successfully.

Key Performance Areas

- Acheive operating budgets

- Manage expenses within company sales trend ratio

- Approve staff and casual planning for stores

- Complete and sign off daily Admin in own store plus weekly in other stores.

- Manage shrinkage levels to company standard in all stores

- Manage staff performance to meet operating requirements.

- Develop, motivate floor staff ensuring team work.

- Control stock movement between stores to increase sales at full margin

- Merchandising in accordance to weekly and monthly bulletin

- General store management

- Housekeeping

- Implement and organise stocktakes

- Ensure stock loss meets company requirements.

Reason for leaving

Better Prospects and financial gain

Jun 1999 - Aug 2000

Area Manager

Scotts Retail

Managing an area of 11 stores

Area of stores

Plein Street



N I City

Bellville x2 stores



Paarl x2 stores


Key areas of responsibility


- Acheive budget sales

- Control all store expenses

- P&N feedback to stores and corrective action taken

- Monitor stores turnover on a daily basis


- Train and develope management and staff

- All diciplinary procedures

- Salary exception reports

- Temporary contract workers, casual wages, terminations

- Performance discussions

- Liase with union representives


- Check all admin on a 6 week cycle in stores

- Check all Lay-Buys

- OHASA check done 3 month cycle in stores

- Manage working wardrobe orders and deliveries, liase with suppliers.

Merchandise Management

- Communicate with planners on stock imput and stock levels in stores

- Stock movement and consolidation between stores

- Report on good and bad sellers

- Mark downs

- Stock takes every 3 months in stores

- control stock losses to company benchmark

- Merchandise training in all stores

- Claims and damages addressed

- Stockroom policy in place

- Change floor layouts when required

Marketing Management

- Promotions implemented according to breifs and instructions in stores

 Asset Management

- All company equipment in working order

- All movement of assists recorded.

Reason for leaving

Company Liquidated.

Oct 1994 - Apr 1998

Store Manager

Perl Modes

Reason for leaving

No future growth in company

Apr 1991 - Dec 1993

Sales Assistant

Habits Boutique

Reason for leaving

To stay at home with first child

Jan 1990 - Nov 1990

Trainee Buyer


Reason for leaving

Prefered to be in front line retail management

Break in work history

Freelanced for Cathy Webb Agencies whom I dealt with as a trainee buyer for 4 months

Oct 1988 - Jan 1990

Store Manager

Esprit (Truworths)

Promoted to trainee Buyer for Truworths Sportswear




Truwoths - retail management course

University of Stellenbosch - 3 months - Buisiness Plan.

Meltz - fire fighting course.


Bangor Girls High School

subjects passed






Home Economics






Motor Bike riding.


To successfuly manage an area that is profitable bottom line. Ensuring management and staff are goal driven

and motivated to acheive company goals.

Performace management is essentual to identify weaknesses and strengths to acheive the above and to actively

motivate and drive this process.