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Bre Every

Client and Relationship Development

WHO I AM

I have 5+ years of experience in business development across various industries. I'm a firm believer that clients should be happy with their experience from beginning to end. I'm seeking an opportunity where I can use my relationship building, problem solving, and analytical skills to ensure successful outcomes for a company and its clients.

Work History

Ziff davis

Publisher strategy & relationships 
december 2015present
  • Primary contact for 65+ publishers 
  • Pitching and on-boarding publishers with new opportunities, products, and solutions such as Sharethrough, Teads and Header Bidding with highest sell through and retention rates among the Publisher Team
  • Led migration of 165+ publishers to a a new adserving solution (GPT tags) and new reporting portal
  • Developed and implemented organizational strategies to track sold campaigns and takeovers across all publisher sites
  • Responsible for creating reports in Salesforce and ensuring all publisher data is correct on a daily basis
  • Created and developed inventory forecasting and availability tool that is currently utilized by the Sales, Marketing, and Ad Ops teams. 100 active users log into and use my solution across the organization
  • Serve as primary contact between Sales and Marketing to ensure information and sales material is up to date 
  • Created forecasting models and reports to help publishers analyze trends in their data and revenue
  • Client facing, in supporting role, for Sales team when pitching agencies and clients on opportunities involving key publishers
  • Responsibility for ensuring complex campaigns such as Rich Media & Home Page Takeovers launch on time and run smoothly across publisher network
  • Built tracking tool used internally and externally to aid in deployment capabilities which resulted in significant improvement in campaign delivery and on time campaign launches
  • Experience troubleshooting and developing solutions for blank ads and handling problems/complaints that publishers have related to ads, ad quality and reporting/discrepancies
  • Used Moat, Google Analytics, DFP, and Adbook to inform publishers on how they can improve their business and optimize their adstack for maximum yield

CAMBRIA USA

Manhattan Commercial Sales Representative  
May 2015november 2015
  • Significant promotion after 5 months with a 40% increase in salary
  • Building strong relationships through interfacing with clients
  • Selling and tracking specs within the commercial industry 
  • Sole Rep handling all aspects of business to business sales within Manhattan with 300 accounts 
  • Prospecting and developing new accounts
  • Planning, organizing, implementing, and representing the company at company outings, press events and tradeshows

COOPER & ELLA

Sales, Ecommerce, Online Marketing & Web Design 
Jan 2014May 2015
  • Sales channel analysis/optimization across multiple online retail partners, web sales and department stores, creating and evaluating the buy for every season applying knowledge of consumer needs to product design
  • Relationship development with major department stores, re-merchandising floor sets, analyzing ATS reports, onsite product placement and display optimization for increase sell through, merchandising all collections in the showroom
  • Sales strategy across all online & retail outlets, creating press presentation boards, organizing and running press events,  pitching new collections to magazines and bloggers, styling photo shoots
  • Business development activity with  prospective buyers for individual products and collections, additional online retail outlets
  • Website design and implementation management, mobile platform development, Magento back end data integration, JOOR integration,  managing a team of  4 developers
  • Development, launch and management of all online marketing strategy and assets including: remarketing campaigns, blogger affiliate programs, email marketing, affiliate marketing, Facebook and social media advertising, SEO oversight and optimization strategy
  • Responsibility for ad copy & product descriptions

ENGLISH RIDING SUPPLY

SALES & DESIGN CONSULTANT
Jan 2013Jan 2014
  • Consulted CEO on product development, creative direction, competitive market analysis, trend/color forecasting, and applied knowledge of consumer needs to product design
  • Sales channel outreach, analysis/optimization across multiple online retail partners, web sales and physical stores

VICTORIA'S SECRET

Co Head of Fabric Research & Development for Intimates
Jul 2011Jan 2013
  • Negotiated contracts between major lace suppliers and licensing companies 
  • Presented trends to the entire company 
  • Evaluated costing and delivery timing, negotiated prices, solved production and delivery timeline problems

COMPUTER APPLICATIONS

DFP, Adbook, Sharethrough, Teads, Moat, Google Analytics, Ad Ex, Microsoft Word and Excel, Adobe Photoshop, HTML Coding, Squarespace Web Development, Magento, Joor, Constant Contact, MailChimp, Pinterest, Instagram, Facebook Ads, Google Adwords, Salesforce 

Education

BACHELOR of Science Degree, TEXTILE/SURFACE DESIGN

The Fashion Institute of Technology