Printing tool Download PDF


 Brandyn Cooper has worked with tier-one and tier-two athletes, the United States Olympic Committee, and other top figures in the sports world. As Brand Manager for Ray Allen Enterprises, he oversees several key areas for the Boston Celtics standout, including gaining market exposure for “The Pre-Game Meal” television show for Shannon Allen. Brandyn Cooper holds additional responsibility for facilitating photo shoots and interviews and assisting with Life After Basketball, the company’s production firm. In previous positions, Brandyn Cooper served as a Project Coordinator, Associate Producer, and Pro Basketball Field Rep for Nike in Beaverton, Oregon. In these capacities, he gained a wealth of experience in athlete relations; product requests; brand marketing; and gaining marketing exposure by seeding key sportswear to top athletes. As a Junior Account Executive of the Jordan Brand at Bragman Nyman Caferelli LLC, Brandyn Cooper followed trends in sports, music, and fashion; acted as a liaison at consumer and VIP events; and worked with top National Basketball Association players. A graduate of Fordham University, where he completed a B.S. in business management, Brandyn Cooper shares his success through his support of the Marine Toys for Tots Foundation, the Juvenile Diabetes Research Foundation, Habitat for Humanity International, and other charitable causes. Outside of his professional and philanthropic endeavors, the marketing executive enjoys a variety of interests, including playing golf, skiing, painting, and healthy eating and living. Cooper has an affinity for the ocean and takes pleasure in international travel, digital photography, contemporary art, and basketball.

Work experience

Nov 2010Present

Brand Manager

Ray Allen Enterprises

·Manage and execute multiple responsibilities across all entities of Ray Allen Enterprises. Subsidiaries include Life After Basketball (Production Company), “The Pre-Game Meal” (TV Show), New Music Chronicles (Independent Record Label)

·Coordinate and manage all marketing and promotional engagements including appearances and photoshoots for Ray and Shannon Allen

·Develop and execute the marketing campaign for Shannon Allen and The “The Pre-Game Meal” to continually gain market exposure through social media as well as traditional outlets

·Facilitate all artist relations for New Music Chronicles including representing the label at shows, video shoots, interviews and touring

·Responsible for the daily business and financial operations of RAE including LAB Entertainment

·Proactively managed the Pre-Game Meal brand (part of LAB Ent.) by increasing exposure via traditional PR efforts and a strategic digital strategy

Nov 2010Present


LAB Entertainment
Jan 2008Sep 2010

Sports Marketing, Pro Basketball Field Rep

Nike Inc.

·Proactively developed relationships with Nike Basketball’s tier 1 and tier 2 athletes as well as with the most influential people in basketball

·Negotiated contracts with current and potential Nike Basketball athletes

·Worked with top 50 basketball athletes in conjunction with product teams to ensure athletes were completely satisfied with all product

·Briefed Nike Basketball athletes before interviews, acted as the liaison with PR and facilitated athlete appearances and photo/commercial shoots

·Strategically seeded key exclusive Sportswear items and product to top athletes to gain exposure for the brand


Jan 2001Jan 2005

Bachelor of Science

Fordham University