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Brandy Butler Morton

Marketing Strategist dedicated to optimizing opportunities in an evolving digital marketplace.

Skills

10
Marketing & Public Relations Strategy

Lead generation/nurture/conversion, content creation, demand generation, account management, campaign management, editing

10
Social Media

Channel management, content creation and distribution, brand promotion, editorial strategy, engagement

8
Analytics & Software

Google Analytics, Zoho, QlickView, WordPress, Constant Contact, Mac, Business Objects, HootSuite, Sales Force, Pardot, ZoomInfo

Work History

June2016

Marketing Strategist

Harland Clarke

Responsible for crafting and executing strategically sound product positioning, marketing plans and message strategy for client and consumer-facing Go-to-Market assets.

Develop compelling and differentiating positioning and message strategies that drive demand, strengthen client relationships and maximize campaign outcomes.

Communicate product value proposition to sales teams and lead development of sales enablement tools that support the buyer's journey.

Leverage compelling messaging, industry knowledge, and client insights to optimize the connections between Product, Marketing, and Sales to best serve customers and meet organizational goals.

Jul 2015May 2016

Marketing Analyst

Elemica

Execute integrated digital campaigns accelerating demand generation for the leading supply chain operating network for the process industries.

Build and manage relationships with prospects, customers, industry leaders and analysts to generate and nurture leads from identification to conversion.

Continually assess trends and leverage marketing technology to accelerate buyer’s journey, educate the market and elevate the brand through new and existing publication channels.

Feb 2013Jul 2015

Partnership Marketing Manager

Delta Air Lines

Manage 58 partnerships in 13 destinations comprising 23% of total 2015 cooperative marketing budget.

Achieved 35% YOY growth in Caribbean production through integrated cooperative marketing campaigns, reinforcing value proposition and showcasing partner added values. 

Jan 2012Feb 2013

Marketing Manager

Cumulus Media

Led promotional efforts and workload of Email Manager and Social Media Manager to generate $150K in revenue and 70K new subscribers through social channels. 

Established in-house and third-party CPA program to drive 25% of revenue through affiliate marketing channel. 

Nov 2010Jan 2012

Marketing Specialist

Fulton Teachers' Credit Union

Built relationships across 99 schools and 15 administrative buildings across Fulton County School System to increase member base. 

Managed social media and email marketing, direct mail, on-site activations and in-store collateral.

20052010

Retail Sales Supervisor

Verizon Wireless

Led 5-member team to average 110% quota achievement over a 2-year period. 

Coached team to effectively communicate and sell wireless solutions to consumers and small businesses.

Portfolio

Consumer-facing digital assets and an digital marketing presentation for social media training. 

Education

Jan 2011May 2013

Master of Arts

Kent State University
Public Relations

Aug 2001May 2005

Bachelor of Arts

University of North Carolina-Charlotte

Communications Studies, History and Journalism