Brandt Heatherington

Brandt Heatherington

Work History

Work History
Jan 2008 - Apr 2009

Manager, Integrated Marketing

LexisNexis Special Services
  • Managed strategic marketing initiatives for global data analytics company government markets including cyber security and maritime domain awareness solutions, as well as advanced data fusion for entity resolution and HPCC problem solving
  • Managed active public relations campaign for solution lines and initiatives with partners
  • Staged public relations rollout and press conference at National Press Club for industry partner Center for Applied Identity Management Research (
  • Assisted in branding, marketing, content development and keynote speaker procurement (Tom Ridge) for first-ever user conference for flagship data solution product
  • Developed marketing programs and public relations with channel partners such as Sandia National Labs and Mitre Corporation as well as system integrators
  • Developed customer "success story" case studies to assist sales in closing contracts
  • Managed web migration to new platform for Government group for global website re-design 
  • Developed content for Government group Facebook page and other social media
  • Responsible for campaign development, all phases of marketing communications and collateral
  • Webinar, special events and trade show management
  • Sales and presentation support
  • Managed Go To Market process for solutions, providing critical link between engineering and sales
  • Group achieved 19% over projections in 2008
Jan 2006 - Dec 2007

Marketing Director

American Counseling Association
  • Managed marketing strategy, public relations and creative department responsible for product lines including membership, publications, conference and professional services for 40,000+ member association
  • Managed budget with 60+ cost centers
  • Managed advertising and sponsorships for monthly magazine
  • Managed website development and content
  • Managed event marketing for 3000+ attendee annual conference
  • Managed co-marketing with affinity partners, including creating alliances with CareerBuilder and Amazon
  • Identified and managed development of professional products
  • Managed survey and data analysis

Accomplishments included Print Communicator Award for professional awareness campaign; two awards from American Society of Association Executives; founding of public relations department and related initiatives. Implemented new technologies including interactive e-marketing, variable data marketing, cross-media marketing, and search engine capabilities.

2003 - 2005

Visioneer Consulting Group

Message, brand development and marketing strategy for technology companies and non-profits.

1992 - 2003


New Vision Communications
  • Responsible as CEO for business development, project management and all phases of execution and delivery for marketing strategy, collateral development, public relations and event management
  • Developed benchmarking and accountability procedures to measure fiscal effectiveness of marketing initiatives for a wide range of clients including technology organizations and non-profits
  • Rolled out a startup Microsoft Sharepoint solutions provider closing 300% more sales in a 3-month period with clients including Dept. of the Army, now with over 1,000 customers, 1 million users worldwide and offices in Reston, Virginia, New York, Atlanta, Dallas, Chicago, San Francisco, Los Angeles and London.
  • Rolled out Blue Canopy Group, a systems integrator and IT consultancy which is a two-time award recipient of Inc. Magazine´s 500 fastest-growing privately held companies in the United States, and Washington Technology Magazine's Fast 50 Technology Contractors award with three years in a row of triple-digit revenue growth. Assisted Blue Canopy through the Gartner Analysis process, providing key messaging and collateral requirements.
1991 - 1992

Art Director

Federal Computer Week

Responsible for design and production of weekly magazine catering to the Federal Government with a focus on information technology.

1988 - 1990

Senior Designer and Communications Manager

A.T. Kearney Management Consultants

Managed marketing communications and proposal development for Fortune 500 management consultancy with government practice in environment and commercial practices in business process management, petroleum industry and logistics and backhauling.




George Mason University



Software Experience

  Highly skilled in all major business development software, office and administrative software including the Microsoft Office suite and Powerpoint. Expert level in print, web and multimedia design software including Quark Xpress, Flash and Adobe Creative Suite. Proficient in lead management systems such as SalesForce, Eloqua and Seibel.  

Lead development and management

Sales Support and Presentation Management

Competitive Analysis and Positioning

Webinar and special event management

Trade Show Marketing

Direct Marketing Campaigns

Advertising and Collateral Development

Public Relations Management

Message and Brand Development

Key Achievements

Overall Best: Development of customer success case studies and business value propositions for several employers and clients in numerous verticals which assisted sales department in closing contracts for customers with similar business challenges.

Best Revenue Saving: Optimized collateral production process to reduce outsourcing and better control appearance and messaging of end product; saved approx. $60,000 in one year period from vendor costs.

Best Money Making: Created integrated marketing campaigns to drive sales resulting in 119% group performance for calendar year 2008.

Best Time Saving: Streamlined Go-To-Market process to reduce barriers and increase critical marketing linkage between engineering/product development team and sales team.


Marketing and public relations professional serving business-to-business, government, technology and non-profit clients. Excellent project management and campaign development skills covering all phases of marketing communications and collateral, public relations, webinar and e-marketing, special events and trade show management, sales and presentation support. Market research, competitive analysis and critical benchmarking capabilities ensure close tracking of revenue goals. Excellent writing and communications skills applied to developing press releases and briefing documents. Develop modular marketing planning allowing for adjustments in a flexible and proactive manner. Highly experienced at competitive and positioning analysis, brand and image development, and development of brand standards. Experience on agency and client side managing vendor relationships. Creative director background ensures effectiveness from vendor firms and ability to execute materials internally when deadlines are short. Management of staff as well as contractor, vendor and alliance partner relationships. Top on my list of qualities endorsed by employers, clients and co-workers are a high level of creativity, energy, leadership, loyalty and enthusiasm.

Recent Testimonials

"Excellent work, often under very tight time constraints, to meet critical deadlines."

"Lots of work here, well done. Our marketing is much more integrated and consistent than it was previously."

"Delivered key campaigns to help enhance the brand."

"Good job supporting the critical linkage between sales, market planning, and engineering."

"Brandt is a self motivated and selfless worker who 'gets it done' by working with all relevant constituencies. This is highly valuable and reflective of the company's competencies and values."

"Brandt really hit the ground running when he joined and delivered a tremendous amount of work. He has delivered against many tight deadlines and in difficult circumstance. He has lots on his plate and always gets it done. He did a great job this year in advancing our marketing efforts."

"Brandt Heatherington has an exceptional ability to distill the messages an organization needs to communicate. His background in graphics design is an added benefit, allowing him to orchestrate all aspects of a marketing and communications strategy. He has a tremendous work ethic and is capable of producing large volumes of quality work in a relatively short time. He is an excellent partner."