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Summary

Accomplished Creative Strategist, writer, producer and award-winning documentary filmmaker. Founded profitable companies and excels in nimble start-ups to and larger corporate systems.

Writes, Directs, and Produces content in the field and works with in-house creatives to deliver final products that consistently exceed clients' expectations.

Work across continents (EMEA, APAC), bridging cultural gaps. Led high profile initiatives around innovation at YouTube/Google

Core Competencies

  • Writer
  • Director
  • Video and audio production
  • Client management
  • Strategic Planning
  • Relationship Building
  • Communication
  • Territory Management         
  • In Budget, On Time 
  • Team Leadership 
  • Innovation
  • Empathic psychotherapist in training

Professional Experience

2019Present

Producer/Writer (Freelance)

Vox Media Studios
  • Developed unscripted show concepts and materials on behalf of VMS for Netflix, Quibi, and Disney+
  • Multiple originally developed series bought by distributors (including Quibi, Netflix)
  • Retained to create and develop original concept for Vox Media Podcast Studios (property licensed by Spotify)
2019Present

Writer/Consultant

The Pancreatic Cancer Action Network (PanCAN)
  • Developed scripts for social media, digital and on-air commercial spots based on client's objectives.
  • Copywriter for website relaunch
20192019

Director/Producer (Freelance)

Duolingo (The largest language learning app)
  • Original concept development ("Language of Love")
  • Directed/Produced video series pilot for Duolingo. Video series concept is based around the "language of love" and how romantic couples/life partners overcame language barriers. 
20182018

Executive Producer / Co-Creator "Catfish: Trolls" Series

MTV / Critical Content

Developed and Executive Produced original MTV series "Catfish: Trolls" spinoff of the "Catfish" TV series.

20152017

Manager, Unscripted YouTube Originals

YouTube/Google Inc.

Responsible for development, sourcing, and guiding long form series and feature films from concept through distribution on YouTube Red, Google's subscription based service. 

  • Oversaw best performing ad-supported feature film staring Demi Lovato
  • Developed concepts with third party producers in order to meet creative criteria 
20172018

Director/Producer

"On My Way Out: The Secret Life of Nani and Popi"
  • Developed and directed the award-winning documentary.
  • Premiered at Toronto International Film Festival (TIFF).
  • Selected to screen at SXSW, American Documentary Film Festival, Napa Valley Film Festival, Ojai Film Festival, others to be announced.
  • Distributed on Sundance Now streaming service. 
  • Executive Produced by Howie Mandel
20122015

Program Lead, The Creator Innovation Program

YouTube/Google Inc.

Co-developed CIP (Creator Innovation Program), a multi-million dollar grant program designed to accelerate growth within particular verticals on YouTube. The program was deemed overwhelmingly successful, receiving funding three consecutive years (in a landscape in which programs typically have a 1 year life cycle.) Increased investment and created demonstrable ROI for YouTube. 

  • Earned the "Platinum Award" for recognition of work on the program
  • Grew scope of program from US to additionally include EMEA and APAC
  • Responsible for boosting the BuzzFeed, NYT, and other high profile YouTube channels through strategic investments and testing. 
20072012

Earlier Experience

Various Organizations

Founder, Urgent Content

  • A content agency focused on creating large scale advertising campaigns leveraging "real people" for blue chip clients. Clients included Flip Video (the award winning "Do You Flip" campaign included over 100+ original TV, web spots) and Cisco Systems. 

Producer, Current Media

  • Producer of Viewer Created Content
  • Co-Managed "VCAM" the Viewer Created Ad Message program, Current's most successful advertising product.

Education

20182021

MA Counseling Psychology (Candidate part-time)

Pacifica Graduate Institute

Carpinteria, CA

20042005

MFA Peter Stark Producing Program

University Southern California

Los Angeles, CA

19992003

BA Art Semiotics

Brown University

Providence, RI

Work Isn't Everything . . .

Volunteer
  • The Maple Counseling Center (MFT Trainee working towards Licensure in 2021) 
  • 89.9 FM KCRW Event Volunteer
Activities
  • Non-fiction Storytelling - I like to dabble in audio documentary storytelling. Samples available
  • Surf – Any chance I get

References

Ben Relles: YouTube/Google, Global Head of Innovation YouTube Originals

Jodi Lipe: Pancreatic Cancer Action Network, CMO

Chad Mumm: Vox Media Studios, VP