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Skills

Executive Management

Former President & CEO of the largest Tour and Transportation company in Hawaii. Led an organization of 400 employees across 6 satellite offices

Corporate Alignment

Prior Head of Kaizen Training & Continuous Improvement for Norwegian Cruise Line, tasked with rolling out a continuous improvement culture to all Departments & Business Units globally;  ability to generate an audience and gain alignment with a wide range of stakeholders and international personnel 

New Product / Revenue Growth

As Head of Onboard Revenue for Royal Caribbean Cruises Ltd, led strategic account growth for multiple revenue channels, increasing total revenue, Net Promoter Scores (NPS) & consumer offerings in original product lines as well as new verticals 

Contract Negotiation & Strategy

Directly responsible for all negotiations and strategic contracting pertaining to $1Billion in Revenue, including 25 global business units and more than 1,500 team members

Start-up Experience

Recruited as one of the earliest employees to Virgin's latest startup with Sir Richard Branson; proven ability to scale operations, build talent, wear multiple hats & pivot quickly / as the business dictates

Endorsements

Michael Flesch

EVP, Operations ---- "Brandon is a team member who challenges status-quo thinking and assumptions. He is quick to recognize profitability and revenue potential in business opportunities and displays commitment to understanding and doing what’s best for shareholders and employees. As a leader Brandon treats others fairly & collaborates as a team player, never undermining others for his own gain. Brandon readily shares credit and gives opportunities for visibility to others..."

Lania Rittenhouse

VP, Operations---- "Brandon is the poster child of the talented business professional that everyone wants on their team! He possesses a unique combination of business acumen coupled with a very balanced human touch. He has razor sharp financial skills, a true sense of urgency, is confident, charming and works to make everyone around him feel comfortable in order to realize outstanding results. Brandon is grounded, has a great sense of humor and knows how to enjoy life! He excels at handling multiple projects simultaneously and is outstanding at switching gears as business dictates."

Tim Laczynski

Director, Finance---- "Brandon is an outstanding performer, maintaining a standard of expectations for his own performance that often exceeds that of his superiors. Brandon's ability to produce accurate operational and financial reporting provides a sound platform for him to exhibit his analytical prowess. Brandon's analysis is well thought-out, yet he is not impaired by the presence of ambiguity, enabling him to provide excellent operational and financial performance insight and recommendations in a timely manner. As a process manager, Brandon regularly exhibits leadership qualities in dealing with his colleagues and his superiors. Brandon's ability to communicate effectively is a key strength."

Executive Summary

Senior Executive with extensive International Business experience in leading cultural transformation, while consistently driving revenues & elevating guest experience. Prior President & CEO of the largest Tour and Transportation company in Hawaii. Currently SVP & Chief Commercial Officer, Onboard Revenue at MSC Cruises.

Public, Private and Start-up experience, including prior Executive-level posts with Virgin, Gray Line, Royal Caribbean International & Norwegian Cruise Line. Cross-functional experience leading international teams globally, with over $1 BILLION in P&L accountability. MBA from Top-5 Public University.

Work History

2019Present

SVP & Chief Commercial Officer, Onboard Revenue

MSC Cruises
  • Recruited to lead all Onboard Revenue strategy for the world's fourth largest - and fastest growing - cruise brand
  • Manages and develops Onboard Revenue (OBR) activities across the MSC Cruises fleet with the objective to continuously increase profitability and improve guest experience
  • Directs all pre-cruise and onboard communications, as well as harmonizes the pricing and revenue management strategies for all Onboard Revenue centers, including Shore Excursions, Food & Beverage, Casino, Retail, Spa and more
20162019

Global Head of Onboard Revenue Operations

Royal Caribbean Cruise Line

  • Recruited to grow $1Billion in Revenue and lead all corresponding Operations for 25 business units globally.

  • Responsible for all Contracting, Negotiations and Strategic Growth pertaining to every concession revenue area.

Notable Achievements:

  • Built entirely NEW revenue streams for the brand, including an online e-Commerce platform selling Branded Logo-merchandise globally.
  • Renegotiated ALL vendor contracts, increasing Royal's overall margin by 10-25% for every revenue stream;  drove Royals' Onboard Revenue to it's Highest Yields in company history.
  • Implemented new per-person/per-day Pricing Strategies to drive declining revenue; test results from 3 Business Units yielded a 360% increase in units sold, and average growth of 252% in Revenue. Prompted immediate roll-out to all BUs globally.
  • Overhauled Analytic Reporting for all Revenue Areas; created KPIs for every area, and instituted weekly reviews to ensure growth & bottom-line results were being achieved (vis-à-vis plan and prior year).
20152016

Acting CFO / Head of Corporate Planning & Analysis

Virgin
  • Reporting to the CEO and CCO, recruited to create & lead the Finance & Accounting Organization at Virgin Voyages, the newest Virgin startup from Richard Branson and Bain Capital.
  • Tasked with building all Financial modeling, systems, procedures and infrastructure from the ground up.
  • Provided direction and support through detailed revenue / cost analyses,  contract review & evaluation, and by ensuring that company accounting procedures & reporting conformed to GAAP. 
  • Notable Achievements:
    • Led all financial forecasting and planning processes, including development of the long-term G&A plan, annual operating & revenue plan, monthly updates, and various pacing schedules.
    • Constructed countless financial procedures, forms, and fiscal models to serve as the structural bedrock for Finance, Legal, Human Resources, Accounting and Other areas. 
20122015

CEO & President

Gray Line Hawaii / Polynesian Adventure Tours

(Owned Subsidiaries of Norwegian Cruise Line; detail below)

20052015

Managing Director & Vice President

Norwegian Cruise Line

(Dual Titles from 2012-2015)

  • Reporting to the CEO and CAO, chosen to lead Norwegian’s Subsidiaries in Honolulu, HI, including the largest Tour & Transportation Provider in state, and the largest Luau on Kauai.
  • Negotiated all contracts and established countless business development initiatives which boosted direct business growth by more than 115% annually, concurrently turning around a failing business unit.
  • Built comprehensive planning models for Annual/Quarterly Budgets, restructured the P&L / Internal Accounting codes for transparency in Revenues & Costs by business unit, and created the organization’s first Employee Engagement committee.

  • Notable Achievements:

    • With one of the primary business units failing upon my entry into the organization - losing roughly $(30k) in EBITDA annually – I had our Sales team prepare an in-depth analysis on the competitive landscape. After evaluation, we re-branded the assets & successfully restructured the business unit, creating $280k in positive EBITDA during the first year alone. Through redefining the business proposition, we removed 60% of the unnecessary overhead while providing a commensurate product to guests.
    • Completely rebuilt our direct business strategy, designing a new flagship website and more than 10 supporting microsites to drive product-specific sales; concurrently provided white-label sites for our most valued travel partners.
    • Designed, developed and rolled out a “Premium” option on the most popular product offerings, increasing top-line revenues by 15-20% on each product with zero degradation in demand.
20112012

Director, Hotel Operations - Financial Planning, Analysis & Continuous Improvement

  • Promoted to lead all Financial and Analytic Functions for Shipboard Operations; directed team of Operational / Analytic Managers responsible for Planning of Revenues & Costs in excess of $1Billion.
  • Recruited to create & lead a new Continuous Improvement Division /culture for the organization; built a team to support both corporate and business-unit specific training & transformation company-wide.

 Notable Achievements:

    • A thorough analysis of the sub-par quarterly dining revenues highlighted the need to create a more flexible pricing model. A result of the analysis prompted a successful 2 month test and subsequent fleet-wide rollout of the new pricing structure which yielded an $0.84 lift in net contribution per guest / per day, a 13% increase in guest satisfaction scores and an increase in overall brand loyalty of 8%.
20092011

Manager, Business Finance and Analysis

Responsible for all Financial & Analytic functions supporting the Beverage, Food, Hotel and Entertainment Divisions

20072009

Manager, Operations Finance and Inventory Management

Manager for all Analytic & Inventory Management functions supporting the Hotel Operations division

20052007

Financial Analyst

Department lead for all Planning and Analytics related to Onboard Revenue

Education