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Executive Summary

Driven by a passion for innovation and challenging the status-quo, Brandon is a dynamic leader with an uncommon background spanning cross-functional, Executive-level roles in Revenue & Operations, Analytics & Strategy, Finance & Continuous Improvement. Recruited to lead divisions for International Public & Private brands - including Virgin, Royal Caribbean and Norwegian Cruise Line - Brandon currently oversees Onboard Revenue for Royal Caribbean International.

Academically, Brandon has a Masters Degree in Business Administration and a Bachelors Degree in Finance from a 'Top-10' Public University.

Work History

2016Present

Global Head of Onboard Revenue & Operations

Royal Caribbean Cruise Line
  • Recruited to grow $1Billion in Revenues for 25 business units globally.

  • Responsible for all Contracting, Negotiations and Strategic Growth pertaining to every revenue area

Notable Achievements:

  • NEW Revenue Creation - Built entirely new revenue streams for the brand, including an online e-Commerce platform selling Branded Logo-merchandise globally. With only 3 months of research and negotiation, added between $3-5M annually to the organization’s bottom-line.
  • Pricing Strategies - Implemented a new per-person/per-day Pricing Strategy to drive declining Photo Revenue; test results from 3 Business Units yielded a 360% increase in units sold, and average growth of 252% in Revenue. Prompted immediate roll-out to all BUs globally.
  • Contract Strategy - Consistently renegotiated contracts, increasing Royal's overall margin between 10-25% for each of the revenue streams;  drove Royals' Onboard Revenue to it's Highest Yields & Total Revenue in the company's history
  • Management by the Numbers  - Overhauled Analytic Reporting for all Revenue Areas; leveraging data from our Data Warehouse, created Key Performance Metrics for every operational area, and instituted weekly reviews to ensure growth and bottom-line results were being achieved (vis-à-vis plan and prior year)
20152016

Acting CFO / Head of Corporate Planning & Analysis

Virgin Voyages
  • Reporting to the CEO and CCO, recruited to create & lead the Finance & Accounting Organization at Virgin Voyagesthe newest Virgin startup from Richard Branson and Bain Capital.
  • Tasked with building all Financial modeling, systems, procedures and infrastructure from the ground up.
  • Provided direction and support through detailed revenue / cost analyses,  contract review & evaluation, and by ensuring that company accounting procedures / reporting conform to generally accepted accounting principles.
  • Notable Achievements:
    • Led all financial forecasting and planning processes including development of the long-term G&A plan, annual operating & revenue plan, monthly updates, and various pacing schedules.
    • Constructed countless financial procedures, forms, and fiscal models to serve as the structural bedrock for Finance, Legal, Human Resources, Accounting and Other areas. 
20122015

President & Managing Director

Polynesian Adventure Tours

(Subsidiary - Norwegian Cruise Line; detail below)

20052015

Vice President

Norwegian Cruise Line
  • Reporting to the CEO and CAO, chosen to lead Norwegian’s Subsidiaries in Honolulu, HI, including the largest Tour & Transportation Provider in state, and the largest Luau on Kauai.
  • Negotiated all contracts, and established countless business development initiatives, which boosted direct business growth by more than 115% annually, and concurrently turned around a failing business unit.
  • Built comprehensive planning models for Annual/Quarterly Budgets, restructured the P&L / Internal Accounting codes for transparency in Revenues & Costs by business unit, and created the organization’s first Employee Engagement committee.
  • Notable Achievements:

    • With one of the primary business units failing upon my entry into the organization - losing roughly $(30k) in EBITDA annually – I had our Sales team prepare an in-depth analysis on the competitive landscape. After evaluation, we re-branded the assets & successfully restructured the business unit, creating $280k in positive EBITDA during the first year alone. Through redefining the business proposition, we removed 60% of the unnecessary overhead while providing a commensurate product to guests.
    • Completely rebuilt our direct business strategy, designing a new flagship website and more than 10 supporting microsites to drive product-specific sales; concurrently provided white-label sites for our most valued travel partners.
    • Designed, developed and rolled out a “Premium” option on the most popular product offerings, increasing top-line revenues by 15-20% on each product with zero degradation in demand.
20112012

Director, Hotel Operations - Financial Planning, Analysis & Continuous Improvement

  • Promoted to lead all Financial and Analytic Functions for Shipboard Operations; directed team of Operational / Analytic Managers responsible for Planning of Revenues & Costs in excess of $1BB.
  • Recruited to create & lead a new Continuous Improvement Division /culture for the organization; built a team to support both corporate and business-unit specific training & transformation company-wide.

 Notable Achievements:

    • A thorough analysis of the sub-par quarterly dining revenues highlighted the need to create a more flexible pricing model. A result of the analysis prompted a successful 2 month test and subsequent fleet-wide rollout of the new pricing structure which yielded an $0.84 lift in net contribution per guest / per day, a 13% increase in guest satisfaction scores and an increase in overall brand loyalty of 8%.
20092011

Manager, Business Finance and Analysis

Responsible for all Financial & Analytic functions supporting the Beverage, Food, Hotel and Entertainment Divisions

20072009

Manager, Operations Finance and Inventory Management

Manager for all Analytic & Inventory Management functions supporting the Hotel Operations division

20052007

Financial Analyst

Department lead for all Budgeting and Analytics related to Onboard Revenues at NCL

Education