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Brandon Madsen

Technical Project Manager

Work experience

October 2016Present

Freelance Analytics Consultant


Working as a Freelance Analytics Consultant it is imperative that I draw upon my past experiences and education to provide high quality digital analytics consulting services. I effectively analyze company data, identifying issues and delivering strategic solutions that align with client objectives. 

Some of the highlights of my experience as an Analytics Consultant include…

• Develop and implement Adobe DTM, Google Analytics, and GTM to support changes and conduct audits to validate current implementation for client’s current tagging solution.
• Design executive dashboards within Adobe SiteCatalyst, providing actionable analysis for site optimization. 
• Build and maintain strong client relationships to drive new client acquisition and increased revenues; effectively communicate with clients providing exceptional support; client list includes Sub Zero Wolfe and the Salvation Army.

March 2016October 2016

Sr. Implementation Consultant

Cardinal Path

As a Sr. Implementation Consultant, I worked with clients and business partners to evaluate business operations and develop strategic tagging solutions that contributed to and promoted client success.

Some of the highlights of my experience as a Sr. Implementation Consultant include…

• Acted as Primary Lead regarding the development process; managed documentation, and detailed coding requirements to support business needs.
• Oversaw the building, reporting and analysis of A/B and multivariate testing. 

Aug 2015December 2015

Professional Services Manager


Professional Services Manager-, Provo, UT Lead and manage the Professional Services team to ensure the success of new partner engagement strategies and also meet and exceed all existing partner requirements and expectations. Collaborate with Sales & Account Executive teams to define the service engagements with

Jun 2010Jul 2015

Sr. Strategic Services Consultant


As a Sr. Consultant I directed and oversaw the planning and organization of projects. I served as an effective member of client project teams, and provided consulting and project management services to ensure quality of client deliverables.

Highlights of my experience as a Sr. Consultant- Strategic Services include…

• Acted as Project Manager for multiple high-profile clients including JCPenny, Rebook, and United Stationers; strategically planned timelines that supported new client initiatives, delivering global solutions.
• Conducted predictive analysis for all specialty projects determined and outlined by clients.
• Conducted business analysis to develop and execute new marketing initiatives based on key marketing objectives outlined by clients.


Implementation Consultant-Adobe

Adobe/Omniture Inc
Implementation Consultant-. Orem, UT Project Manage role in managing several high-profile client projects on a daily basis. Where duties consisted of gather business requirements with executives, managers, and analysts, solution design & presentation, managing project milestones & timelines, & providing implementation consulting for the duration of client deployment. Business Analyst role in analyzing online business models for clientele & developing a solution design for deployment. Technical Consultant providing technical base solutions using vendor specific page tags using JavaScript, Flash, HTML, and other web based languages specific to clients needs. Assisted with development of industry web analytics best practices for financial companies. Consulted for many financial companies including American Express, CitiFinancial, JP Morgan

Technical Support Consultant-Adobe

Adobe/Omniture Inc NTT/Verio
Technical Support Consultant-., Orem UT Implementation specialty skill set providing support to clients surrounding web beacon technology, by means of JavaScript, Flash, HTML, and other web based languages. Provides customer's support in any attribute of implementing their site using SiteCatalyst based technology. Assist other Tier I representatives in escalation issues pertaining to implementation of web beacon technology. Manages projects professionally and within stated timelines Assists Engineering and Implementation staff in resolving product issues Assists in special projects and other duties as assigned



Bachelor of Science in Management

University of Phoenix

The Bachelor of Science in Management (BSM) degree program is designed to develop the professional knowledge and skills of cross functional managers in an organization. The BSM degree enhances skills necessary for improved organizational effectiveness in a dynamic and evolving workplace. The program focuses on the development of management roles and emphasizes skills necessary to align resources, and to improve communication, productivity, and effectiveness. Upon completion of the program, students will possess the skills and competencies needed to determine and implement key management decisions and develop skills in leadership, human resource management, change management, and core business functional areas.



Pleasant Grove

High School Diploma