Brandon Madsen

Brandon Madsen

Web Analytics/Professional Services Consultant


Dynamic and multi-talented business strategist and analyst consultant for Fortune 1000 companies for the last 10 years. Experienced in implementation as well as business optimization solutions. Adept in translating business requirements into technical requirements, and vise versa. An exceptional out-of-the box mindset and an ability to deconstruct solutions in a trouble-shooting type method. Love for data and the story it tells when driving success.

Business Skills

  • Strategically developed and deployed detailed solutions covering many business strategies outlined by senior management that would further develop client’s reporting needs within SiteCatalyst, IBM NetInsight OnDemand, and IBM Digital Analytics
  • Advanced understanding in the implementation of Adobe’s SiteCatalyst, IBM’s NetInsight OnDemand, and IBM Digital Analytics JavaScript code.
  • Strategized analysis to help meet marketing, social, email, and many other business needs outlined by key executive stakeholders.
  • Excellent understanding in the Omniture language to fully and clearly communicate implementation concepts to clients
  • Knowledge and understanding of JavaScript, HTML, Flash, UNIX server administration, CMS systems, SSH, SSL, and SQL queries.
  • Advance knowledge and understanding of Windows operating systems, Mac OSX, and all Microsoft Office products.
  • Development of executive Excel dashboard creation by means of data source connections, and data insertion API in conjunction with Excel formula’s and VB scripting.

Work experience

Work experience


Aug 2015 - Dec 2015

Professional Services Manager

  • Lead and manage the Professional Services team to ensure the success of new partner engagement strategies and also meet and exceed all existing partner requirements and expectations.
  • Collaborate with Sales & Account Executive teams to define the service engagements with MarketLinc partners.
  • Develop and manage a Professional Services budget to achieve corporate goals and objectives. Manage resource allocation to achieve overall and individual utilization goals.
  • Lead the overall project management process ensuring it is followed by all team members
  • Develop and maintain portfolio of service offerings. • Maintain consistent application of all standard project management methodology processes, tools, and documentation throughout the project life cycle.


Jun 2010 - Jul 2015

Sr. Strategic Services Consultant

  • Dedicated Project Manager Role in several high-profile clients on ongoing projects as client’s needs grow.
  • Duties consisted of gathering business requirements through executive teams, managers, and senior analysts to create a strategy that can be executed through a strategic timeline.
  • Advise Fortune 500 companies on best practices, analytical methodologies, and e-commerce solutions.
  • Business Analyst role while working with executive teams and marketing managers to isolate business strategies for stronger marketing solutions.
  • Project Manager and development of internal reporting tool through creation of VBA/Excel based reporting interface.
  • Consultant in deployment of IBM’s solutions for NetInsight OnDemand and Coremetrics solutions.

Adobe/Omniture Inc

2007 - 2009

Implementation Consultant

  • Project Management role in managing several high-profile client projects on a daily basis.
  • Duties consisted of gather business requirements with executives, managers, and analysts, solution design & presentation, managing project milestones & timelines, & providing implementation consulting for the duration of client deployment.
  • Business Analyst role in analyzing online business models for clientele & developing a solution design for deployment.
  • Technical Consultant providing technical base solutions using vendor specific page tags using JavaScript, Flash, HTML, and other web based languages specific to clients needs.
  • Assisted with development of industry web analytics best practices for financial companies.
  • Consulted for many financial companies including American Express, CitiFinancial, JP Morgan, GMAC, and ING Canada.

Adobe/Omniture Inc NTT/Verio

2006 - 2007

Technical Support Consultant-Adobe

  • Implementation specialty skill set providing support to clients surrounding web beacon technology, by means of JavaScript, Flash, HTML, and other web based languages.
  • Provides customer’s support in any attribute of implementing their site using SiteCatalyst based technology.
  • Assist other Tier I representatives in escalation issues pertaining to implementation of web beacon technology.
  • Manages projects professionally and within stated timelines
  • Assists Engineering and Implementation staff in resolving product issues
  • Assists in special projects and other duties as assigned

NTT/Verio Orem

2003 - 2007

Technical Support/Unix Sys. Admin

  • Assisted customer in basic site administration
  • Instructed callers in basic tasks such as email, ftp and control panel usage
  • Educated customer regarding basic command line functions such as installing applications from proprietary install scripts, cron setup, log analysis, email troubleshooting
  • Supported multiple platforms including FreeBSD, Solaris, Linux, and Shared Webhosting
  • Logged correct documentation when submitting cases to higher level support groups to ease their investigation
  • Assisted in database management
  • Performed system monitoring and maintenance to ensure stability



University of Phoenix


Bachelors of Science in Business

Business Management and Business Entrepreneurship 



IBM Certified Enterprise Marketing Management

Certified in their EMM Digital Analytics tools as well as assisted in writing the curriculum for the actual EMM certification.