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Personal Summary

Highly creative and full of energy Pilates Instructor with patience and determination.  I have created a blend of both Mat Pilates and Reformer Pilates. I push the power of the mind and the movement of your body in a way that is both efficient and extremely challenging. I am able to impart knowledge through sound teaching strategies and modeling.I have led group pilates classes for over 10 years with my own successful Pilates Studio for over 5 years in California. I have built a loyal longer term cliental and am confident that I can grow your studio cliental business and retention. 

Education

Pilates Reformer instructor Certified

Balanced Body / Affa / ace accreditations

Nasm Personal Trainier certified 

ihrsa / acsm / ace accreditations 

Aerobics instructor Certified

AFFA / ihrsa / NCAA Accreditations

Pre / Post Natal excercise specialist Certified

AFPA / ACe Accreditations

pole fitness instructor certified

Xpert / affa / ace accreditations 

Turbo kick instructor certified 

turbo kick . / affa / ace accreditations

official zumba fitness instructor  certified

affa / ace / acsm accreditations 

Reebok core Fitness Instructor Certified

AFFA / ACE / NASM/ AEA / ACSM Accreditations

resist a ball core level one instructor

AFFA / ace / nasm / aea/ acsm accreditations

Aquatic Excerise Certified Instructor

swa-edu certifications

BOSU instructor Certified

Ace accreditation

Work Experience

store Manager

Bath & Body Works
January 2018Present
  • Attract, hire, develop, inspire and retain top talent
  • Coach, develop to maximize the success and selling potential of all associates
  • Build schedules leveraging business acumen to increase sales
  • Set and reinforce clear and aligned expectations, performance, results and accountability with all associates
  • Effectively and fairly manage and drive high performance of all associates
  • Build a team that works well together based on the needs of the store
  • Ensure onboarding and continued training of the associate team Selling Effectiveness
  • Analyze the business and create / communication clear action plans that optimize results and ensure effective execution of all activities.
  • Ensure team communication, reinforced that associates at every level are focused and accountable to selling.
  • Ensure team communication; reinforcing that associates at every level are focused and accountable to selling
  • Build highly satisfied and loyal customer base through engagement, conversion and capturing customer phone and e-mail
  • Direct workforce management activities
  • Set the direction and goals for the day/shift when associates arrive for work
  • Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus Telling The Brand Story:
  • Make good, fact-based shopkeeper decisions that keep the store full and abundant
  • Execute and sustain Magazine direction to optimize business and bring the product story to life
  • Build a store environment that is sharply focused on consistently delivering exceptional in-store shopping experiences
  • Lead consistent focus on delivering emotionally engaging customer experiences
  • Implement company selling strategies
  • Execute visual standards and maintain a safe, inviting store appearance Operational Excellence:
  • Direct inventory management activities
  • Manage controllable expenses
  • Perform opening and closing routines including execution of bank deposits, receipt of shipment, and interpret / disseminate company directive
  • Act as manager on duty, when scheduled, to address customer service, vendor or maintenance issues
  • Partner with the members of the sales leadership team to support action plans that optimize results and ensure effective execution of operational activities
  • Maintain policies and procedures
  • Incorporate Loss Prevention and safety messages into daily operations

QLD senior Manager

Lorna Jane
Aug 2017Jan 2018
  • Effective budget management reaching 40% Increased profit in a quarter. 
  • Increased store and team KPI's above company benchmark .
  • Maximising profitability and setting/meeting sales targets, including motivating staff .
  • Utilising different selling techniques and always identifying opportunities to upsell. 
  • Sourcing, organising and executing both local and regional pop shop opportunities.
  • Proactively seeking marketing opportunities and participating in events, reaching out to local community and promoting the business with the goal of increasing sales and creating brand awareness. 
  • Anticipating changes in trading conditions and proactively adjusting workloads and strategies to compensate. 
  • Maintaining and exhibiting strong product knowledge, features and benefits. 
  • Ensuring the customer is the key focus at all times through exceptional and positive customer service. 
  • Reflecting and building relationships with customers in order to ensure future businesses. 
  • Ensuring all customer complaints are handled appropriately and in line with the company standards. 
  • Connecting and building strong relationships with customers in order to secure future business. 
  • Monitoring team morale and fostering a positive work environment. 
  • Provide ongoing training, coaching, mentoring and feedback to team members to aid their development. 
  • Monitoring the conduct and performance of team members and managing them accordingly. 
  • Recruiting, training, supervising and appraising staff.
  • Work in conjunction with the Assistant Store Manager to ensure all policies are carried out accurately and as required. 
  • Identifying skills gaps and underperformers and assisting them to improve through targeting training and coaching. 
  • Providing recognition and appreciation to high performers. 
  • Proactively completing store roasters; taking into account wage percentage and the needs of the business. 
  • End Of Day / End Of Month Reporting. 
  • Store Banking / Cash Handling.

Business Development Specialist 

Lorna Jane
Feb 2017Aug 2017
  • Coordinating the State Marketing Calendar and working with the State Manager on state-specific events and pop shops.
  • Building the State’s business by scheduling pop shops to increase brand awareness and grow external community involvement.
  • Building the state sisterhood connections to meet minimum sisterhood entries benchmark.
  • Executing the IConnect/Ignite strategy through pop shops and events.
  • Sourcing, organising and executing both local and regional pop shop opportunities.
  • Meeting and exceeding individual monthly targets through the execution of pop shops and events.
  • Contributing to the achievement of weekly, monthly and yearly state sales targets through pop shops and events.
  • Supporting National events.
  • Understanding, reporting and communicating sales figures.
  • Maintaining professional, and mutually beneficial relationships with external business contacts.
  • Developing and maintaining long-lasting, solid and mutually beneficial partnerships.
  • Identifying, partnering with, and maximising from relationships with like-minded businesses.
  • Growing and leveraging off a professional network in order to build brand awareness and drive results.

SA Store Manager

Lorna Jane
Nov 2015Feb 2017
  • Increased stores profit from 70 % YTD target to 120 % over YTD target. 
  • #1 store in State with highest profit for Black Friday Sales.
  • Increased store and team KPI's above company benchmark .
  • Maximising profitability and setting/meeting sales targets, including motivating staff .
  • Utilising different selling techniques and always identifying opportunities to upsell.
  • Sourcing, organising and executing both local and regional pop shop opportunities.
  • Proactively seeking marketing opportunities and participating in events, reaching out to local community and promoting the business with the goal of increasing sales and creating brand awareness.
  • Anticipating changes in trading conditions and proactively adjusting workloads and strategies to compensate.
  • Maintaining and exhibiting strong product knowledge, features and benefits.
  • Ensuring the customer is the key focus at all times through exceptional and positive customer service.
  • Reflecting and building relationships with customers in order to ensure future businesses.
  • Ensuring all customer complaints are handled appropriately and in line with the company standards.
  • Connecting and building strong relationships with customers in order to secure future business.
  • Monitoring team morale and fostering a positive work environment.
  • Provide ongoing training, coaching, mentoring and feedback to team members to aid their development.
  • Monitoring the conduct and performance of team members and managing them accordingly.
  • Recruiting, training, supervising and appraising staff.
  • Work in conjunction with the Assistant Store Manager to ensure all policies are carried out accurately and as required.
  • Identifying skills gaps and underperformers and assisting them to improve through targeting training and coaching.
  • Providing recognition and appreciation to high performers.
  • Proactively completing store roasters; taking into account wage percentage and the needs of the business.
  • End Of Day / End Of Month Reporting.
  • Store Banking / Cash Handling.

PILATES STUDIO BUSINESS OWNER

Brand E Pilates
Jan 2010Apr 2015
  • Strong Business Management skills. 
  • Forecast and analyse sales data. 
  • Have a strong dedication to wellness lifestyle .
  • Develop and schedule new styles of pilates  classes and  one-on-one training sessions .
  • Marketing strategies and techniques to promote the business and attract new clients . 
  • Building  a strong brand awareness.
  • Ability to take initiative and prioritise tasks.
  • Review financial statements, sales and activity reports to measure productivity . 
  • Building strong personal relationships with excellent customer service that last a life time .
  • Responsible for organisation, promotion, development and implementation of special events and other community engagements programs . 

 Store Manager

Bebe Sport Activewear store 
Jan 2010Jul 2011
  • Demonstrate professionalism, leadership, brand passion and self-confidence. 
  • Maintain a positive and enthusiastic attitude for extended periods of time. 
  • Train and develop store team.
  • Exhibit a sense of urgency when responding to store issues. 
  • Accountability for personal productivity and store sales to ensure company goals are achieved. 
  • Monitor and ensure exceptional client service and satisfaction. 
  • Educate store team on fashion trends and terminology . 
  • Deliver weekly floor moves, window installations and mannequin styling.
  • Organise the effective and efficient utilisation of store space . 
  • Work closely with the management team to increase sales . 

Corporate Sales manager 

Gold's Gym
Jul 2008Jan 2010
  • Demonstrate a true passion for customer service by proactively seeking ways to delight clients and go above and beyond . 
  • Maximise sales and ensure customer focus is prioritised at all times 
  • Network with corporate accounts on the benefites of fitness to help their employes feel better and work more efficiently . 
  • Market and promote a portfolio of products by writing and designing sales literature and through attending fitness industry events .
  • Consider internal and external factors when solving problems and making decisions . 

Resident Makeup Artist

Macys Chanel Cosmetics
Jan 2007Jan 2012
  • Strong makeup artist skills. 
  • Greet all customers with enthusiasm, determine customers needs and provide courteous & knowledgable service to customers, and suggest products. 
  • Meet and exceeds sales goals.
  • Conduct regular inventory cycle counts and coordinates replenishment efforts. 
  • Drive retail sales at the store level.
  • Develop a special events calendar and implement, along with merchandising objectives, with in store selling teams. 
  •  Provide direction to Beauty Advisors regarding company goals and objectives . 
  • Build in store relationships with all levels of management and selling teams. 

Assistant Store Manager

Ann Taylor store 
Feb 2005Jan 2007
  • Forecast and analyse business trends and manage payroll expense in order to maximize store performance . 
  • Strong verbal and written communication skills to store team, district manager and home office. 
  • Direct merchandise presentation, restocking and recovery to maximize productivity . 
  • Develop team to accomplish store's business objectives through attraction, selection, coaching, investment, retention and motivation. 
  • Create an inviting shopping experience that captures the client to ensure they come back and tell their friends . 
  • Ensure attainment of sales, payroll and inventory shortage goals .

Chanel area manager  

Chanel Fragrances
Jun 2001Feb 2005
  •  Responsible to coordinate  scheduling,  planning and execution of skin care and fragrance  events. 
  • Maintain superior product knowledge and reinforce proper application techniques and vendor special events . 
  • Track and monitor sales plans and ensure monthly forcasting.
  • Analyse and make recommendations to improve space and location of brand . 
  • Hire and train fragrance models . 

Origins Counter Manager

Macy's
Aug 1999Jun 2001
  •  Assist customers in all aspects of service by demonstrating proficient use of applications. 
  •  Recruit, train, coach, motivate and develop new associates on company policies and procedures, product knowledge and personal department productivity goals . 
  •  Develop and implement business-driving events and ensure proper execution to achieve counter productivity goals. 
  •  Review and analyse business performance to have daily , weekly, monthly, seasonal and annual results . 

 Store Manager

Victoria Secrets
Mar 1998Aug 1999
  • Assist store manager in overall management of the store . 
  •  Assume total store leadership in absence of the store manager and a partner in the strategic planning of short and long-term goals. 
  •  Lead the sales floor and drive store results through the selling team. 
  •  Manage completing priorities and business complexities , while delivering a memorable customer experience .
  •  Develop and execute short and long-term strategies to drive top line sales. 

Accomplishments 

  • Increased the West Lakes Store's KPI's July - December 2016 107% up

$30 K for the year.

  • Taking the West Lakes Store from a C Grade Store to a B Grade Store
  • Monthly Targets achieved 4 out of 6 Months
  • Successful in recruiting, hiring and developing a strong team and 2IC
  • Manage product sales growth and individual sales effectiveness by reviewing sales activity on a daily basis. 
  • Strong personal KPI's with a average dollar of $123 and a

UPT of 2.5. 

  •  Was awarded the Active Achievement Award for the 3rd Quarter 2016.
  • Success at proving I have strong Management Skills with a proven success rate. 
  • Provided management team with suggestions for improving marketing ideas such as Master Sublist, Christmas Wish List , Communication Binder, VIP Cliental Binder and Tracking Lost Sales. 
  • Built strong partnerships with various companies to help with cross promotions. 
  • Created internal and external  presentations articulating the value of the Lorna Jane products and current promotions. 
  • Successful at building strong personal relationships with clients to encourage repeat sales. 
  • First Store Manager in SA to be nominated for the Lorna Jane Active Achievement Award. 
  • Won the Lorna Jane Active Achievement Award.
  • Within a few months of being a Business Development Specialist I am the 2nd place  highest performing BDS in Australia.