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Personal Summary

Winning sales leader with experience driving up revenue and improving overall team performance. Proven ability in meeting and exceeding company revenue goals while maintaining high margins. Highly creative and gifted in motivating people with more than 23 years of management experience.

I demonstrate a true passion for customer service by proactively seeking ways to delight clients and go above and beyond. Maximize sales and ensure customer focus is prioritized at all times. Consider internal and external factors when solving problems and making decisions. Market and promote brand products through driven internal store events .

I am a relationship builder, team player, strong believer in making people feel empowered and beautiful inside and out. I have a passion for learning and developing strong management skills. I love working in a fast-paced environment that I can show my multitasking skills in. I am always two steps ahead using my strong time management and organizational skills. I believe that follow through and staying on top of time deadlines is key in being successful. 

Work Experience

store Manager

Bath & Body Works
January 2018Present
  • Attract, hire, develop, inspire and retain top talent
  • Coach, develop to maximize the success and selling potential of all associates
  • Build schedules leveraging business acumen to increase sales
  • Set and reinforce clear and aligned expectations, performance, results and accountability with all associates
  • Effectively and fairly manage and drive high performance of all associates
  • Build a team that works well together based on the needs of the store
  • Ensure onboarding and continued training of the associate team Selling Effectiveness
  • Analyze the business and create / communication clear action plans that optimize results and ensure effective execution of all activities.
  • Ensure team communication, reinforced that associates at every level are focused and accountable to selling.
  • Ensure team communication; reinforcing that associates at every level are focused and accountable to selling
  • Build highly satisfied and loyal customer base through engagement, conversion and capturing customer phone and e-mail
  • Direct workforce management activities
  • Set the direction and goals for the day/shift when associates arrive for work
  • Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus Telling The Brand Story:
  • Make good, fact-based shopkeeper decisions that keep the store full and abundant
  • Execute and sustain Magazine direction to optimize business and bring the product story to life
  • Build a store environment that is sharply focused on consistently delivering exceptional in-store shopping experiences
  • Lead consistent focus on delivering emotionally engaging customer experiences
  • Implement company selling strategies
  • Execute visual standards and maintain a safe, inviting store appearance Operational Excellence:
  • Direct inventory management activities
  • Manage controllable expenses
  • Perform opening and closing routines including execution of bank deposits, receipt of shipment, and interpret / disseminate company directive
  • Act as manager on duty, when scheduled, to address customer service, vendor or maintenance issues
  • Partner with the members of the sales leadership team to support action plans that optimize results and ensure effective execution of operational activities
  • Maintain policies and procedures
  • Incorporate Loss Prevention and safety messages into daily operations

QLD senior Manager

Lorna Jane
Aug 2017Jan 2018
  • Effective budget management reaching 40% Increased profit in a quarter. 
  • Increased store and team KPI's above company benchmark .
  • Maximising profitability and setting/meeting sales targets, including motivating staff .
  • Utilising different selling techniques and always identifying opportunities to upsell. 
  • Sourcing, organising and executing both local and regional pop shop opportunities.
  • Proactively seeking marketing opportunities and participating in events, reaching out to local community and promoting the business with the goal of increasing sales and creating brand awareness. 
  • Anticipating changes in trading conditions and proactively adjusting workloads and strategies to compensate. 
  • Maintaining and exhibiting strong product knowledge, features and benefits. 
  • Ensuring the customer is the key focus at all times through exceptional and positive customer service. 
  • Reflecting and building relationships with customers in order to ensure future businesses. 
  • Ensuring all customer complaints are handled appropriately and in line with the company standards. 
  • Connecting and building strong relationships with customers in order to secure future business. 
  • Monitoring team morale and fostering a positive work environment. 
  • Provide ongoing training, coaching, mentoring and feedback to team members to aid their development. 
  • Monitoring the conduct and performance of team members and managing them accordingly. 
  • Recruiting, training, supervising and appraising staff.
  • Work in conjunction with the Assistant Store Manager to ensure all policies are carried out accurately and as required. 
  • Identifying skills gaps and underperformers and assisting them to improve through targeting training and coaching. 
  • Providing recognition and appreciation to high performers. 
  • Proactively completing store roasters; taking into account wage percentage and the needs of the business. 
  • End Of Day / End Of Month Reporting. 
  • Store Banking / Cash Handling.

Business Development Specialist 

Lorna Jane
Feb 2017Aug 2017
  • Coordinating the State Marketing Calendar and working with the State Manager on state-specific events and pop shops.
  • Building the State’s business by scheduling pop shops to increase brand awareness and grow external community involvement.
  • Building the state sisterhood connections to meet minimum sisterhood entries benchmark.
  • Executing the IConnect/Ignite strategy through pop shops and events.
  • Sourcing, organising and executing both local and regional pop shop opportunities.
  • Meeting and exceeding individual monthly targets through the execution of pop shops and events.
  • Contributing to the achievement of weekly, monthly and yearly state sales targets through pop shops and events.
  • Supporting National events.
  • Understanding, reporting and communicating sales figures.
  • Maintaining professional, and mutually beneficial relationships with external business contacts.
  • Developing and maintaining long-lasting, solid and mutually beneficial partnerships.
  • Identifying, partnering with, and maximising from relationships with like-minded businesses.
  • Growing and leveraging off a professional network in order to build brand awareness and drive results.

SA Store Manager

Lorna Jane
Nov 2015Feb 2017
  • Increased stores profit from 70 % YTD target to 120 % over YTD target. 
  • #1 store in State with highest profit for Black Friday Sales.
  • Increased store and team KPI's above company benchmark .
  • Maximising profitability and setting/meeting sales targets, including motivating staff .
  • Utilising different selling techniques and always identifying opportunities to upsell.
  • Sourcing, organising and executing both local and regional pop shop opportunities.
  • Proactively seeking marketing opportunities and participating in events, reaching out to local community and promoting the business with the goal of increasing sales and creating brand awareness.
  • Anticipating changes in trading conditions and proactively adjusting workloads and strategies to compensate.
  • Maintaining and exhibiting strong product knowledge, features and benefits.
  • Ensuring the customer is the key focus at all times through exceptional and positive customer service.
  • Reflecting and building relationships with customers in order to ensure future businesses.
  • Ensuring all customer complaints are handled appropriately and in line with the company standards.
  • Connecting and building strong relationships with customers in order to secure future business.
  • Monitoring team morale and fostering a positive work environment.
  • Provide ongoing training, coaching, mentoring and feedback to team members to aid their development.
  • Monitoring the conduct and performance of team members and managing them accordingly.
  • Recruiting, training, supervising and appraising staff.
  • Work in conjunction with the Assistant Store Manager to ensure all policies are carried out accurately and as required.
  • Identifying skills gaps and underperformers and assisting them to improve through targeting training and coaching.
  • Providing recognition and appreciation to high performers.
  • Proactively completing store roasters; taking into account wage percentage and the needs of the business.
  • End Of Day / End Of Month Reporting.
  • Store Banking / Cash Handling.

PILATES STUDIO BUSINESS OWNER

Brand E Pilates
Jan 2010Apr 2015
  • Strong Business Management skills. 
  • Forecast and analyse sales data. 
  • Have a strong dedication to wellness lifestyle .
  • Develop and schedule new styles of pilates  classes and  one-on-one training sessions .
  • Marketing strategies and techniques to promote the business and attract new clients . 
  • Building  a strong brand awareness.
  • Ability to take initiative and prioritise tasks.
  • Review financial statements, sales and activity reports to measure productivity . 
  • Building strong personal relationships with excellent customer service that last a life time .
  • Responsible for organisation, promotion, development and implementation of special events and other community engagements programs . 

 Store Manager

Bebe Sport Activewear store 
Jan 2010Jul 2011
  • Demonstrate professionalism, leadership, brand passion and self-confidence. 
  • Maintain a positive and enthusiastic attitude for extended periods of time. 
  • Train and develop store team.
  • Exhibit a sense of urgency when responding to store issues. 
  • Accountability for personal productivity and store sales to ensure company goals are achieved. 
  • Monitor and ensure exceptional client service and satisfaction. 
  • Educate store team on fashion trends and terminology . 
  • Deliver weekly floor moves, window installations and mannequin styling.
  • Organise the effective and efficient utilisation of store space . 
  • Work closely with the management team to increase sales . 

Corporate Sales manager 

Gold's Gym
Jul 2008Jan 2010
  • Demonstrate a true passion for customer service by proactively seeking ways to delight clients and go above and beyond . 
  • Maximise sales and ensure customer focus is prioritised at all times 
  • Network with corporate accounts on the benefites of fitness to help their employes feel better and work more efficiently . 
  • Market and promote a portfolio of products by writing and designing sales literature and through attending fitness industry events .
  • Consider internal and external factors when solving problems and making decisions . 

Resident Makeup Artist

Macys Chanel Cosmetics
Jan 2007Jan 2012
  • Strong makeup artist skills. 
  • Greet all customers with enthusiasm, determine customers needs and provide courteous & knowledgable service to customers, and suggest products. 
  • Meet and exceeds sales goals.
  • Conduct regular inventory cycle counts and coordinates replenishment efforts. 
  • Drive retail sales at the store level.
  • Develop a special events calendar and implement, along with merchandising objectives, with in store selling teams. 
  •  Provide direction to Beauty Advisors regarding company goals and objectives . 
  • Build in store relationships with all levels of management and selling teams. 

Assistant Store Manager

Ann Taylor store 
Feb 2005Jan 2007
  • Forecast and analyse business trends and manage payroll expense in order to maximize store performance . 
  • Strong verbal and written communication skills to store team, district manager and home office. 
  • Direct merchandise presentation, restocking and recovery to maximize productivity . 
  • Develop team to accomplish store's business objectives through attraction, selection, coaching, investment, retention and motivation. 
  • Create an inviting shopping experience that captures the client to ensure they come back and tell their friends . 
  • Ensure attainment of sales, payroll and inventory shortage goals .

Chanel area manager  

Chanel Fragrances
Jun 2001Feb 2005
  •  Responsible to coordinate  scheduling,  planning and execution of skin care and fragrance  events. 
  • Maintain superior product knowledge and reinforce proper application techniques and vendor special events . 
  • Track and monitor sales plans and ensure monthly forcasting.
  • Analyse and make recommendations to improve space and location of brand . 
  • Hire and train fragrance models . 

Origins Counter Manager

Macy's
Aug 1999Jun 2001
  •  Assist customers in all aspects of service by demonstrating proficient use of applications. 
  •  Recruit, train, coach, motivate and develop new associates on company policies and procedures, product knowledge and personal department productivity goals . 
  •  Develop and implement business-driving events and ensure proper execution to achieve counter productivity goals. 
  •  Review and analyse business performance to have daily , weekly, monthly, seasonal and annual results . 

 Store Manager

Victoria Secrets
Mar 1998Aug 1999
  • Assist store manager in overall management of the store . 
  •  Assume total store leadership in absence of the store manager and a partner in the strategic planning of short and long-term goals. 
  •  Lead the sales floor and drive store results through the selling team. 
  •  Manage completing priorities and business complexities , while delivering a memorable customer experience .
  •  Develop and execute short and long-term strategies to drive top line sales. 

Accomplishments 

  • Increased the West Lakes Store's KPI's July - December 2016 107% up

$30 K for the year.

  • Taking the West Lakes Store from a C Grade Store to a B Grade Store
  • Monthly Targets achieved 4 out of 6 Months
  • Successful in recruiting, hiring and developing a strong team and 2IC
  • Manage product sales growth and individual sales effectiveness by reviewing sales activity on a daily basis. 
  • Strong personal KPI's with a average dollar of $123 and a

UPT of 2.5. 

  •  Was awarded the Active Achievement Award for the 3rd Quarter 2016.
  • Success at proving I have strong Management Skills with a proven success rate. 
  • Provided management team with suggestions for improving marketing ideas such as Master Sublist, Christmas Wish List , Communication Binder, VIP Cliental Binder and Tracking Lost Sales. 
  • Built strong partnerships with various companies to help with cross promotions. 
  • Created internal and external  presentations articulating the value of the Lorna Jane products and current promotions. 
  • Successful at building strong personal relationships with clients to encourage repeat sales. 
  • First Store Manager in SA to be nominated for the Lorna Jane Active Achievement Award. 
  • Won the Lorna Jane Active Achievement Award.
  • Within a few months of being a Business Development Specialist I am the 2nd place  highest performing BDS in Australia.