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SUMMARY

Energetic, versatile and results-oriented business professional with track record of producing extraordinary results through excellent strategic planning, creativity and accountability. Specializing in clients who seek values-based, ethical, winning approaches as well as boundless exuberance, unparalleled excellence and gonzo proactivity.

Work experience

1999Present

MARKETING & COMMUNICATIONS

CONSULTANT
  • Co-founder and Executive Director, Levitation 49, dedicated to economic diversification through mountain sports in Valdez, AK. In the organization's first year we doubled participation in ice and rock climbing fests, launched a fat bike event, launched and hosted a statewide outdoor recreation leadership conference and took over management and maintenance of four state park units.
  • Founder of Confluence: Summit on the Outdoors, a leadership conference for business owners, land managers, and non-profits and other stakeholders in the outdoor recreation economy.
  • Founder and president of Brand Amp, strategic brand communications. Design and develop strategic brand-building marketing communications plans, trade relations, community relations, promotions, and grass roots outreach for domestic and international brands that have included included Outdoor Industry Association, Collegiate Peaks Geotourism, Chaffee County Visitor's Bureau, Jackson Kayak, World Kayak, Outlast Technologies, Phenix Ski & Sports, Mammut, Buff USA, Professional Ski/Snowboard Instructors of America
  • Instrumental in helping Jackson Kayak to grow to the leading seller of whitewater kayaks worldwide in just four years with little or no advertising and no sales rep network.
  • Design and launch nationwide grassroots grow the game initiative for World Kayak forging relationships with national allies including National Park Service, US Fish and Wildlife Service, National Association of State Parks directors, President's Challenge and Rapid Media Publishing (US and Canada)
  • Grew tourism promotion tax revenues from $200K - $300 in four years. Won awards from the governor's office for outstanding community tourism initiative and from tourism trade association for excellence in brand launch campaign.
  • Experienced strategist and negotiator developing and executing ways to leverage resources  to create and deliver impactful events on limited budgets. Client examples: Teva Mountain Games, the Olympics of outdoor adventure sports; Outdoor Industry Association Rendezvous, the annual professiona development conference for industry leaders in human powered outdoor recreation industry; Nielsen Media Group Outdoor Retailer Summer Market trade show.
  • Advocate for adventure travel and sustainable tourism. Guest speaker at conferences in the US and abroad.
19921998

Marketing Director

UNITED STATES TENNIS ASSOCIATION
  • Designed and developed action plans and budgets for multi-million dollar grass roots initiative. Result: more than TRIPLED the number of new players to the sport in one season
  • Managed and allocated 300K budget - in-house and outside resources - to support key seasonal and regional initiatives and execute promotional programs
  • Responsible for all facets of coordination of external and internal special events of all sizes; including site bidding, contracts, media, sponsorship servicing, etc.; 100 percent budget compliance
  • Hands-on training and experience in working collaboratively with others to develop consensus not only within diverse groups with dramatically divergent goals;
  • Success at understanding and looking for creative ways to maximize resources to make events and projects look far bigger and more professional than what may seem possible on shoestring budgets.
19861990

Associate Editor

EVERGREEN NEWSPAPERS, INC.
  • Wrote news and feature articles, edited submissions, designed pages. Primary beats: land use issues & politics
  • Colorado Press Association award winner for Best Series: Three-part series on discrimination in a small mountain town

Interest

Regale friends with great yarns from working/sailing throughout the Caribbean and transatlantic; certified ski and snowboard instructor; experienced adventurer at home and abroad (conversational French and Spanish); rock climber, guppy class kayaker; stand up paddle crusader, mountain bike/fat bike enthusiast.

Education

References

Available Upon Request