Download PDF

Brad Smith

Assistant AD for External Affairs: Morehead State Athletics

  • 205-552-9091

Professional Experience


Assistant AD for External Affairs

Morehead State University
  • Serve on the senior administrative team that manages 15 NCAA Division I teams, 300 + student athletes and an $8 million annual operating budget.
  • Sport oversight for football, cheerleading, dance and administrator for baseball and volleyball. (cheerleading won three national championships in 2016, their 39th overall and baseball were the 2015 OVC Tournament Champions)
  • Directly oversee the media relations, video production, and marketing departments
  • Developed the first exclusive and comprehensive all-sports apparel partnership for Morehead State Athletics.  A multi-year agreement with Under Armour valued at $1.425 million.
  • Directly responsible for achieving over $675,000 in revenue and trade and cultivated over 550 donors for FY 2015-16
  • Coordinate all sales and marketing activities related to ticket and sponsorship sales, promotional activities, and fund raising
  • Work in conjunction with University Advancement and Alumni Affairs
  • Redesigned and oversaw the new basketball court design at Johnson Arena
  • Spearheaded the expansion of the Eagle Sports Network. The expansion will provide radio coverage to MSU sports fans within a 100-mile radius of Morehead, KY
  • Created a new revenue stream that produced $10,000 in new revenue and accounted for the largest attended football game in the Pioneer Football League since 2001


Assistant Athletic Director of Marketing

University of Alabama at Birmingham (UAB)
  • Direct ticket sales, community relations, licensing, branding, marketing, promotions, game management, video board productions, social media, IMG partnership and the Aspire Group partnership for the UAB athletic department.
  • Oversee all University of Alabama at Birmingham's licensing efforts which has seen a 16% increase in sales and over 1200 new artwork submissions
  • Created and hired an in-house video production team
  • Created and launched a social rewards program ( geared to increase attendance at athletic events.  Program allows fans to utilize Twitter, Facebook, FourSquare and Instagram and earn points while promoting UAB Athletics.
  • Created and implemented "Hoops on the Haasephalt".  An outdoor basketball event geared to introduce the new men's basketball coach and jump start the basketball season.  Over 3000 fans attended the inaugural event.
  • Created the Friends and Family Zone for Men's basketball and it sold out in it's first year. 300 NEW season tickets in the new section of Bartow Arena
  • Directed the redesign of the UAB athletic department website,
  • Member of the organizational staff for the 2011 NCAA D-1 Men's College Cup

Director of Marketing

Texas A&M University
  • Member of the Senior Staff that that led a staff of 25 students who make up the athletic marketing team
  • Directed marketing, branding and promotional efforts for the 18 Division 1 Texas A&M University athletic programs and oversaw advertising campaigns.
  • Member of the organizational staff for the 2011 NCAA D-1 Men's and Women's Indoor Track and Field Championships, 2011 NCAA D-1 Women's Golf Championships and 2011 NCAA D-1 Softball Regional
  • Set the largest SEASON-OPENING crowd in Kyle Field history versus Stephen F Austin, 81, 287 on Sept. 4, 2010.
  • Set the national student attendance record of 31,005 and the Kyle Field attendance record of 90,079 on Nov 20, 2010.
  • Developed a marketing plan for the Women's basketball program that set the all-time season attendance record averaging over 6100 per game. 
  • Created and implemented Sell Out Baylor.  An initiative created to set the Texas A&M women's basketball single game attendance record.  13,162 was the largest crowd to see a women's basketball game in Texas A&M history on Sunday, Jan 30th at 12:00pm.
  • Created and implemented a group ticket sales structure for Men's and Women's Basketball.

Assistant Athletic Director/Marketing and Promotions

Middle Tennessee State University
  • Management:  Direct marketing, branding and promotional efforts for the 17 Division 1 Middle Tennessee State University athletic programs and oversee advertising and group ticket sales efforts. Brought in to jump start overall athletic attendance numbers.
  • Interactive Marketing: Created a web based marketing campaign to drive single game and season tickets sales and create awareness for the 2009 football season. Campaign has reached 47 regions in the United States and 36 countries worldwide. Visit to view the site.
  • Family Fun Zone: Created and designed this award winning area which is located inside the football stadium overlooking the field. The Family Fun Zone is a supervised area which includes inflatables, face painting, balloon artistry and concessions. In its first year at Floyd Stadium in 2006, the area was completely sold out and remained sold out in 2007, 2008 and 2009 resulting in $480,000 in new revenue.
  • Salute to Armed Services/Veterans: Created a committee consisting of members of Fort Campbell, Veteran Affairs of the state of Tennessee and ROTC to honor our heroes of past and present during a home football game in 2007. Over 1500 Veterans took part in the halftime ceremony from all branches of the military.
  • Blue Raider KidFEST: Created a committee consisting of area church leaders, the Concorde Baptist Association and the TN Baptist Convention to reach new and young families that have moved into the middle Tennessee area. KidFEST was a fantastic outdoor festival for families, schools and church groups which was held before an MTSU home football game. For the past three year's events, KidFEST has generated over 6000 tickets sold which resulted in over $50,000 in ticket revenue.
  • Athletic Attendance: Blue Raider Football set a single-season attendance record in 2006 with an average of 20,037 per game. Broke the single-season attendance record in 2008 with 20,227 per game despite a 5-7 overall record. Achieved 270% increase in Women's Basketball average attendance in 2005-06. This attendance figure led the nation. In 2007, the women's basketball team led the Sun Belt Conference in attendance at 4,167 per game, which ranked 26th nationally. Men's Basketball saw an increase of 118% in 2005and 2006.
  • Attendance Records: Set single game home attendance records for the following sports.
  • 2006 Football: 32,797 (off-campus)
  • 2009 Football: 28,105 (on-campus)
  • 2009 Women's Basketball: 11,802
  • 2006 Women's Soccer: 1,309
  • 2007 Men's Basketball: 18,021
  • Sun Belt Conference Basketball Championships: Coordinated all marketing and promotional efforts for the 2006 Sun Belt Conference Basketball Championships held on Middle Tennessee's campus. (20 games in 5 days)

Director of Marketing and Ticket Sales

Mississippi Sea Wolves Professional Hockey
  • Management:  Directed overall event operations of Sea Wolves Hockey in the Gulf Coast region.Responsible for conducting ongoing analyses to evaluate the efficiency, quality and productivity of business operations which achieved more than $100,000.Built business through networking and successfully negotiating contracts.
  • Sales:  Achieved an attendance increase of 22% as a result of designing and implementing new ticket sales programs, which increased overall profitability for company.First attendance increase in three years.
  • Client Relations & Services:  Provide superior service to clients through attentive follow up and by effectively responding to requests, inquiries, suggestions and/or concerns within 24 hours.Continuously interact with community businesses, organizations, and agencies to develop and maintain an exemplary network of business associates.
  • Fundraising:  Spearheaded the development of obtaining over $50,000 during the two- year event for the University of Southern Mississippi alumni scholarship fund to benefit future Golden Eagles.Largest amount raised for the Gulf Coast Metro Alumni Chapter of the University of Southern Mississippi.During my three years, I helped the Sea Wolves raise nearly $300,000 for various organizations and charities. Some of the organizations that have benefited from Sea Wolves fundraising efforts include:Boy Scouts of America, Caps for Kids, Youth for Christ, & American Red Cross.

Marketing/Promotions Executive

I.S.P. Sports/Southern Miss

  • Promotions:  Wrote and produced innovative, creative promotional materials including a quarterly newsletter and flyers to promote school activities.Coordinated and implemented the marketing and promotional plans for Men and Women’s athletic events for The University of Southern Mississippi.Organized the Eagle Village, which is a hospitality area where all corporate sponsors are entertained during football games.
  • Sales:  Solicited and obtained new clients as well as maintained existing accounts.
  • Client Relations & Services:  Consistently established and maintained an exemplary network of business associates as a result of in-depth contact and interaction.Provided excellent service to accounts by following up on all sales and promotions.

Key Marketing Accomplishments

Morehead State accomplishments

  • Created and implemented "Light Up the Lot".  An outdoor basketball event designed to tip off the 2014-15 men's and women's basketball season. Over 2000 fans attended
  • 2014 C.A.S.E. award winner in three different categories
  • 2014-15 NACMA "Best of" award winner in the following categories:
    • 2014-15 Gold Winner for best Sales Piece
    • 2014-15 Silver Winner for best Sponsorship Activation

UAB accomplishments:

  • Created and implemented "Hoops on the Haasephalt".  An outdoor basketball event geared to introduce the new men's basketball coach and jump start the season.  Over 3000 fans attended the inaugural event.
  • Implemented marketing efforts that led to the largest ticket-generated revenue in UAB Football history during the 2011 season
  • 2012 NACMA "Best of" award winner in the following category:
    • 2012 Silver Winner for best Single Day Attendance - Gameday Entertainment

Texas A&M accomplishments:

  • In 2011, raised over $61,000 for breast cancer awareness (most money raised at a women's basketball game in 2011).  Nationally recognized at the NCAA Women's Final Four
  • 2010 NACMA "Best of" award winner in the following categories:
    • 2010 Silver Winner for best Student Promotion
    • 2010 Bronze Winner for best Ticket Sales Piece

Middle Tennessee accomplishments:

  • Production of annual marketing and sales plans for season and single-game ticket sales.  In 2008-09, sold more tickets and created more revenue (resulting in $1,500,000) to athletic events than any Sun Belt Conference Program
  • 2009 NACMA "Best of" Silver Winner for Electronic Promotion
  • 2008 NACMA "Best of" award winner in the following categories"
    • 2008 Gold Winner for best Student Promotion
    • 2008 Silver Winner for best New-Revenue Generating Idea
    • 2008 Bronze Winner for best Single-Day Attendance Promotion(Football)
    • 2008 Bronze Winner for best Ticket Sales Piece
  • Oversee ticket sales plan for Middle Tennessee Football that resulted in over $3,000,000 in ticket revenue
  • Created ticket and marketing plan that sold over 2800 tickets and created over $140,000 in ticket revenue for the 2006 Motor City Bowl
  • 2008 Conference Champion for the inaugural NCAA Women's "Pack the House" Challenge.  Held in conjunction with "Think Pink" and raised over $18,000 for breast cancer awareness.  In 2009, raised over $18,320 in the second year and raised over $23,000 in the third year.




The University of Southern Mississippi


Mark Meadows

Executive Director

Birmingham Bowl



Dr. Colby Jubenville


Middle Tennessee State Univ.



Jesse Martin

Senior Assoc. AD for External Affairs

Oklahoma State University



Chris Massaro

Director of Athletics

Middle Tennessee State Univ.