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Bradly is a senior developer and entrepreneur with over 8 years development experience. He has been working in technology and mobile startups for 6 years both in South Africa and Sydney.

One of Brad’s most valuable skills is his ability to effectively communicate complex technical concepts with all stakeholders within a business. This is due to his rare combination of product, marketing and engineering experience. While he enjoys contributing to the big picture, Brad still enjoys rolling up his sleeves to deliver scalable, mission-critical code.

Having learned about Lean, Agile and Customer Development methodologies, Brad is excited to explore these more and use them to improve business and product development. Brad specialises in full stack open source web and mobile development, project management and team member mentoring as well as having a firm grasp of mobile products and strategy.

Work experience

Nov 2012Present

Solution Architect

Oomph Pty ltd

Strategic consulting on effective mobile and tablet product, content and BPO strategy. Digital publishing and Advertising.


  • Solution Architect
  • Stakeholder communication - engineering, sales, product owners, marketing, users and clients.
  • Technical pre-sales, client initiation and scoping engagements through to implementation, maintenance and handover.
  • DevOps - managing production + dev environments
  • Mircro Service API development - ruby, nodeJS, json-schema.
  • Full-stack Ruby on Rails development


  • BPO & Development

Tool automation - Introduced new production processes by developing in-house tools, which iterated on existing processes to increase production efficiency, in order to win challenging client contracts that wouldn’t have been possible otherwise.
Resulting in recurring production and licensing revenue as well as client billable's being in the top 5 most lucrative clients for the business.

  • DevOps

Managed all production and staging environments.
Implemented Continuous Delivery pipeline for production and staging environments from scratch. This involved setting up a continuous integration server (Bamboo CI) deploying Docker containers to a Elastic Load Balancer on AWS ECS infrastructure with autoscaling.

This resulted in increased quality and team confidence of shipped software, deployment agility for the team backed by an audit-able CI pipeline.
This allowed the migration of hosted servers and services from existing provider to an in-house managed AWS infrastructure, halving annual hosting costs for the business.

Nov 2010Mar 2012

Director of Development

ColeSolutions, LLC- SMS

Engage stakeholders around planning and implementation of products and marketing efforts.


  • DevOps:
    Manage and maintain all hosted servers (Linux)
  • Project and development team management:
    Active daily development and tech lead of PHP application development.


  • Mobile Power - Prototype and production development of mobile web and SMS based pre-paid electricity application supporting payments through PCI compliant integration with banking gateways for debit and credit card payment on mobile. Launched successfully across the country with steady growth.
  • Proposed and implemented marketing strategy for Mobile Power. This included developing an analytics platform to track campaign as well as key growth engine performance.
  • Developed Mobile and SMS subscription stock exchange system for, a major Wall Street firm in New York. The sign-up widget was featured on their front-page. Project managed production development which included a web administration interface for self-service of stock data feeds for the client.

  • Introduced new content ideas and improvements to mobile social portal MXIT growing our user base and increased page views to over 4 million per month.
  • Increased revenue for the MXIT portal by introducing new revenue streams through digital download products, banner ad network integration and SMS monetisation.
Jan 2010Nov 2010


IT consultant Self Employed


Technology and infrastructure advisor.
Planning,development and implementation of VoIP and information systems.

Built and supported call centres in two different cities from scratch.

Mar 2010May 2010

Analyst Developer

IT consultant Self Employed


Analyse existing Java based CRM system to find where the problems lie, reporting back to CTO.

Development and Implementation of fixes reported on.

After initial system analysis I found the cause of major company wide system failure and data integrity issues. The solution increased system wide uptime significantly improving customer service delivery times and organisation operational efficiency.

Mar 2008Nov 2009

Java Web Developer



  • Java web development
  • Technology research and prototyping
  • Server Administration - Web server(apache tomcat), Databases(mysql), VoIP Systems(asterisk) all Linux based.
  • On-site Consultant for national telco clients (Cell C, Virgin Mobile)
  • Communicate and engage with service providers to plan, implement and support solutions.


  • Developed and supported our own VoIP and web applications and infrastructure from scratch for our in-house call centre using only open source technology.
  • Help grow the company from 8 to over 900 employees in 2 years.
  • Certified as Digium Certified Asterisk Professional, held by less than 50 engineers. One of two who passed the course out of a class of 12.
  • Promoted to Senior Developer after we grew the Development team in 2009.
Mar 2007Mar 2008

Build and Configure Flash Engineer


Building and configuration of web based flash games and casinos
Testing and quality assurance of final products.
Interdepartmental communications and workflow.

Promoted in the first month of employment from QA Department to the newly formed Build and Configure Department.

Dec 2006Mar 2007

Web Developer

The Webhouse Group

C# .NET Web Developer


Job References


Mar 2014May 2014

Product Management

General assembly

A 10 week business course supported by Google.


Digium Certified Asterisk Professional 


Computer Studies: Business and Information System Project Management

Cambridge University

Business and Information System Project Management

Jan 2006Dec 2006

Information Systems: Internet Development Diploma 

Cambridge University

Technical Skills

  • Linux server management.
  • Continous Integration & Continous Delivery pipeline setup - BambooCI
  • Docker
  • Chef

Infrastructure management and development using various AWS services such as EC2, S3, Cloudfront, EC2 Container Service, Elastic Load Balancing and autoscaling.

Fullstack Web Development

Full-stack more recently with Ruby on Rails at work and contracting.
Previously PHP and Java.

My full-stack experiences means I can physically build a hardware server stack, deploy it in a rack, configure the network, OS, web server and database layers, build a web app (front-end and backend) and launch it.


  • Pitched, built and presented a mobile based health care prototype at the Garage48(48 hour hack event) in Johannesburg which we flew specifically in for. It was chosen as the winning product demo by a panel of judges, after a full weekend of development, from Richard Branson Centre of Entrepreneurship, Vodafone VP's, Research in Motion and some successful start-up entrepreneurs from Silicon Valley.

  • I went on to enter the team into Google’s Umbono incubator in Cape Town where we got through the first round and pitched in front of a panel of angel and VC investors.

  • Winning Application at Google-Africa Hack Competition– Cape Town. Google maps directions based on twitter handle search.