Bradley Roberts

Bradley Roberts

Work History

Work History
Oct 2006 - Oct 2009

Vice President, Services, GE Rail Services

GE Capital

Directed the development and growth of a $50 million services business providing customer solutions in fleet management, maintenance services and asset optimization to railroads and shippers in the North American rail industry.

  • Achieved 72% average annual growth rate in new offerings over a 3-year period by building new solutions through New Product Introduction Six Sigma tollgate process.
  • Grew non-GE fleet management revenue 43% in 2008 by expanding units on billing from 7,000 to over 28,000 railcars.
  • Assumed #1 position in railcar GPS asset tracking and monitoring solution in 2008 by installing over 1,200 units resulting in $3 million of services backlog at year-end.
  • Successfully transitioned division to a services business model by setting the vision, restructuring the organization, leveraging new operating rhythms and metrics supported by extensive communications.
Jan 2003 - Oct 2006

General Manager, GE Energy Rentals

Business leader for $100 million power and cooling equipment rental service business which included over 140 salary and hourly (union and non-union) employees serving industrial, utility, commercial and governmental customers in North America.

  • Achieved $27 million net income improvement in four years through an aggressive growth and cost-out strategy enabling profitable business divestiture in December 2006.
  • Directed business simplification initiative that resulted in facility footprint reduction from 35 to 13 locations by closing unprofitable facilities, right sizing business partnerships and reducing regional organizations.
  • Implemented Lean Six Sigma process improvements on critical depot check-in/check-out process across facilities driving productivity and improving customer response time.
  • Improved fleet utilization of key assets 85% by repositioning Emergency Response product from short-term transactional to long-term contractual commercial offering.
  • Secured $1.2 million settlement for extra work billing and reversal of Termination for Cause to Termination for Convenience by successfully negotiating with US governmental agency.
  • Achieved $2 million of new orders within 4 months by negotiating a strategic supplier agreement with a leading cooling equipment supplier in a new market area.
Oct 1999 - Dec 2002

e-Business Leader, GE Energy Services

Functional leader for start-up organization focused on driving business simplification, internet, front-end and operational systems development for leading $6 billion global energy services business.

  • Grew start-up organization to over 200 employees by creating a vision, structure, processes and metrics enabling Energy Services business to eliminate or redeploy 1,026 positions.
  • Secured over $390 million of business savings on $134 million of investment by managing 50 major projects through Six Sigma Information Technology tollgate process.
Apr 1998 - Sep 1999

Manager, Sales & Marketing, Installation & Field Services

Strategic commercial leader for $1.4 billion global field engineering services business with 3,000+ employees operating in over 50 countries responsible for installing and servicing gas and steam turbine, turbine-generators and controls to utility, independent power producers and industrial markets.

  • Profitably grew revenue 10% in 1998 and 15% in 1999 by driving new service offerings through existing distribution channels while restructuring pricing strategy and methods to capture margin.
  • Chaired Global Services Six Sigma Metric Improvement team which improved on-time delivery of services by 10% while reducing variation associated with service delivery by 50%.
  • Achieved $3.1 million in business savings by completing 15 Six Sigma projects.
Jan 1994 - Mar 1998

Manager, Sales & Marketing, Global Apparatus Services

Strategic commercial leader of $450 million global repair and technical services business with 3,000+ employees in 60 locations servicing gas and steam turbines, turbine-generators, transformers, switchgear, motors and mechanical products to the utility and industrial markets.

  • Consistently grew business 4% in 1995, 9% in 1996 and 5% in 1997 in a challenging business environment by signing three sales distribution agreements while reducing sales headcount 25%.
  • Improved go-to-market strategy by training sales team on selling newly created “Value-added” service packages.
  • Achieved $1.7 million in business savings by completing 11 Six Sigma projects.
Jun 1989 - Dec 1993

Program Mgmt, Sales & Marketing, Global Apparatus Services

Responsible for the development of sales programs including orders budgeting, training, variable incentive compensation plans, market communications, trade shows and other related activities focused on driving profitable volume growth for an extensive global repair shop network.

·Created and implemented multiple motivational sales incentive programs.

·Coordinated four National Sales Meetings with participation ranging from 150 to 250.

·Led development and implementation of two business critical systems focused on quote generation and tracking as well as orders budgeting and measurement.

·Received GE Corporate Technical Sales Program Business representative of the year award for outstanding contribution in program management in 1993.

Dec 1982 - May 1989

Sales Account Management, GE Lighting

Responsible for direct sales into food, drug, hardware, and mass merchant consumer channel.

·Budget responsibility grew from $1 to $5 million in three different assigned territories.

·Exceeded orders budget four out of five years of participation in variable compensation plan.




My primary objective is to pursue a challenging P&L leadership position in a dynamic, growth-oriented culture where I can leverage my extensive GE experience. During my General Electric career, I have taken on many challenging roles in a wide variety of positions across a multitude of businesses within the industrial, energy and transportation areas.


Strategic, decisive leader with a consistent record of success in operational, commercial and functional leadership roles within energy, industrial, transportation and consumer markets.Demonstrated expertise in analyzing business needs, developing a vision, setting and executing a strategy to meet business goals and objectives.Recognized for building high performance cross-functional teams that achieve success by leveraging process improvement, change management and Six Sigma methodology.