- Launched autonomous site that became a leading authority on practical travel advice.
- Created & executed a content plan that drove traffic from 0 to more than 5 million monthly visitors within eight months.
- Hired and managed a team of more than a dozen staff writers and freelancers who each wrote up to four stories per day.
- Edited, wrote & produced highly shareable content that would often reach hundreds of thousands of viewers.
- Oversaw daily operations to ensure deadlines were met, and journalistic integrity and factual accuracy was maintained.
- Reduced budget more than 20% by creating a more efficient workflow.
- Achieved a strong, visible social media presence to drive brand awareness, engagement and traffic to Facebook and Twitter pages.
- Secured thought leaders & influencers in the travel world to help expand the site's reach.
- Generated concepts with viral potential and assigned stories and columns to writers according to their strengths.