Result oriented, enthusiastic and experienced professional with a history of accomplishments in a difficult and competitive market.

  • Proven ability to build strong customer relationships, assess needs and develop solutions.
  • Highly motivated top performer eager for new challenges.
  • Reputation for high ethical standards, honesty and service.

Work History

Work History
Apr 2006 - Present

Sales Director

Midtown Athletic Club


  • Responsible for all club sales and marketing efforts including budgeting and goal setting.
  • Generate new leads through print and online media.  Develop member referral systems and promote nonmember trial programs.
  • Created and designed Corporate Team Building workshops and Corporate Wellness Programs for businesses.
  • Responsible for managing the entire sales process including training and supervising up to 4 full time sales representatives.
  • Implement new systems for member retention and sales.
  • Develop strategic partnerships with local businesses.
  • Organize, promote and support community outreach events.
  • Lead associate training seminars on customer service.
  • Increased membership revenue by over 110% since 2006.
  • Increased total members by 95% since 2006.
  • Club sales records broken in January (2010, 2011), February (2010), March (2010, 2011), May (2006, 2008, 2010), June (2010), July (2007, 2009), August (2009), September (2009, 2010), October (2009, 2010), November (2009, 2010) and December (2009, 2010).
  • Responsible for marketing a 100,000 square foot expansion in July 2009.
  • Grew sales team from 1 full time sales representative in 2006 to 5 in 2011.
  • Created and promoted club Facebook page.  Currently updates over 650 fans.
  • 51% new member conversion since 2006 in Tennis in No Time a nonmember acquisition program.  The highest conversion percentage in all Tennis Corporation of America clubs.
  • Published contributor to TennisPro magazine, a trade publication and Kansas City Fitness Magazine.
Dec 2002 - Apr 2006

Operations Manager

Bally Racquet Club
  • Supervised both the front line and maintenance teams.
  • Designed and conducted customer service training for front line associates.
  • Responsible for half of all new member acquisition and consistently met all sales goals.
  • Managed club marketing efforts including piece design.
  • Updated and managed club website.
  • Developed and implemented systems for member retention and new member acquisition.
  • Decreased department expenses 17% by reducing payroll and negotiating lower rates with contracted vendors.
  • Increased membership revenue by 21% from 2003 to 2006.
  • Increased website traffic by over 115% from 2002 to 2006.
  • Promoted to Sales Director at Midtown Athletic Club in Overland Park, Kansas.


1999 - 2002

  • Business Administration with an emphasis in Marketing
  • Minors in Management and Information Systems and Criminology and Criminal Justice
  • UMSL Tennis Team



Adobe InDesign

Digital Marketing

Facebook, LinkedIn, Twitter &

Sales Process and Business Development

Team Leadership

Contract Negotiation

Microsoft Office Suite

Word, Excel, Access & PowerPoint