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Work experience


Groundswell Media

A consulting company specializing in business development with a focus on crafting and implementing internet sales/marketing strategy.

Sep 2008Dec 2008


Created a consulting business based on our customizable internet marketing strategy.  We provide the education and actionable plan necessary to run a successful website.

  • Received excellent initial traffic and conversions
Feb 2008Aug 2008

VP Business Development

Produced and managed sales process and online/offline marketing plan for web-based recruiting business' expansion to the US.  Conducted market research and spearheaded website revision.

  • Gained sales commitments from Fortune 500 companies
  • Raised $1.2mil in private funding
Apr 2007Jan 2008

Sales Associate

Pulte Homes

Managed sales and marketing of 252-unit condominium development.

  • Attained $1+ million monthly sales goals consistently in downward market
  • Commended for excellence in collaborating with other business units
Feb 2005Apr 2007

Sales Associate

Coach Realtors

Created and implemented a business plan to service the luxury real estate market.

  • Acknowledged by manager and associates for using new internet lead generation techniques
  • Attained $8.5 million in sales during 2006 and received awards for high sales volume
May 2001Sep 2004


Swells Surfboards

Created a business financed by personal funds while completing college degree.

  • Business profitable within six months


May 2004Present

Bachelor of Business Administration

University of Miami

Work Examples


Recently Read Books

Blue Ocean Strategy

by: W. Chan Kim and Renee Mauborgne

New Rules of Marketing and PR

by:David Meerman Scott


by: Charlene Li and Josh Bernoff

Art of the Start

by: Guy Kawasaki

The 12 Habits of Highly Effective Websites

by: Liam Scanlon


Highly adaptable, sales and marketing professional experienced in both B2B and B2C settings. Deep knowledge of web marketing including, Social Media, SEO/SEM, lead generation techniques, user experience and conversion optimization.Demonstrated ability to manage teams delivering multiple projects on a structured time line. Excellent communication and interpersonal skills, with flexibility to work in a fast-paced environment with highly collaborative approach.

Frequented Websites

SEO Book

A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites


A hub for the search marketing industry, providing an SEO Services Marketplace, a popular SEO Blog, SEO Tools and premium content

Tech Crunch

Group-edited blog about technology start-ups, particularly the Web 2.0 sector

Inman News

Real Estate and Technology News

Fast Company

Covers the new economy and workplace for people who believe in fusing tough- minded performance with human values


Magazine-style website for the entrepreneur. Focus on small business, home business, and franchises. Resources for how to start and run your business.


Key Skills

  • B2B & B2C Sales (including Conceptual Selling)
  • Marketing and Lead Generation
  • SEO/SEM and Social Media
  • Analytics and Reporting
  • Critical Thinking/Problem Solving
  • Microsoft Office Suite
  • Communication and Networking                                   
  • Highly Flexible and Adaptable


New York State Real Estate Salesperson License

Certified Buyer Representative