Brad Canario

Summary

I am a currently studying Marketing Management with a specialization in Financial Services, a post-graduate program offered at George Brown College. I am also enrolled in the Canadian Securities Course and I anticipate to have both programs completed by December 2008.After graduating from York University, I began my career at The Hive Strategic Marketing Inc., a top marketing agency in Toronto, as an Account Coordinator. My main responsibilities were to create and revise creative briefs for billboards, catalogues, television commercials, and all point of sale materials for a major alcohol beverage company, both domestically and internationally.Throughout university I was heavily active within the business community at York University and attended numerous conferences and participated in several competitions.

Objective

To pursue a career path within an organization that values professional ethics in work style, commitment and results orientation.

Work History

Work History
2007 - Present

Marketing Coordinator

The Hive
  • Created marketing briefs for The Miller Brewing Company brands; Miller Genuine Draft, Miller Lite and SPARKS
  • Designed client concept mockups for 8 brands
  • Developed copy for TV and print media for multiple product lines
  • Conducted gap analysis to illustrate opportunities for future planning
  • Created a post event debrief to gauge client satisfaction
  • Demonstrated strong communication skills in client presentations, report generation, and weekly collaboration meetings
2006 - Present

Marketing Analyst

In Motion Wellness Centre
  • Developed a comprehensive marketing plan for a medical practitioner’s office
  • Facilitated primary research to better understand prospective customers and market situation
  • Appointed project lead and maintained responsibility for status reports, direct contact with clients, and accountability for all submitted items
  • Created and presented our proposed plan to over 100 spectators
2006 - Present

Business Technician

Bell Canada
  • Utilized multiple job specific computer programs to test and analyze telephone networks across Ontario
  • Exercised in depth problem solving skills that provided solutions to customer phone troubles
  • Effectively communicated highly technical reports to consumers in a meaningful manner
  • Provided customer service to those in need

Education

Education

B.A.

http://www.yorku.ca

Courses include:

  • Personality Psychology
  • Marketing for Competitive Advantage
  • Statistics I and II
  • Applied Marketing Management
Jan 2008 - Present

Post Graduate

George Brown College

Anticipated graduation date December 2008

Courses include:

  • Marketing Management
  • Personal Selling and Communication
  • Canadian Securities
  • Database Management
  • Computer Applications for Database marketing
  • Marketing Seminar Series
2008 - Present

Canadian Securities Certificate

Canadian Securities Institute
  • A complete understanding of Canadian investment products and financial products

Skills

Skills

Professional Skills

Strong Organizational orientation Effective Communication Professional Presentation Superb Interpersonal Detail Oriented      

Computer Proficiency

Expertise in: Windows Access MS Word Excel PowerPoint Outlook Photoshop SWISH