- Created and managed paid social media marketing campaigns to reach our target audiences and increase traffic on our entertainment websites.
- Reviewed data daily and optimized paid social marketing campaigns accordingly to increase performance. Paid social media campaigns were continuously adjusted to ensure high performance was maintained.
- Performed A/B and multivariate tests on organic and paid social marketing campaigns to test new growth strategies. Worked with our content team (writers/editors) to keep them informed of all growth strategies being tested, and the results of each test, so they were able to write the most effective content.
- Our consistent exploration and testing of new strategies empowered us to create some of the most viral content on the internet with our websites reaching 120+ million unique visitors each month.
- 600 million monthly page views.
- 4 billion monthly ad impressions.
- 15 million Facebook fans.