Work History

Work History

Gateway Media

Jun 2015 - Apr 2016

Marketing Analyst

  • Created and managed paid social media marketing campaigns to reach our target audiences and increase traffic on our entertainment websites.
  • Reviewed data daily and optimized paid social marketing campaigns accordingly to increase performance. Paid social media campaigns were continuously adjusted to ensure high performance was maintained.
  • Performed A/B and multivariate tests on organic and paid social marketing campaigns to test new growth strategies. Worked with our content team (writers/editors) to keep them informed of all growth strategies being tested, and the results of each test, so they were able to write the most effective content.
  • Our consistent exploration and testing of new strategies empowered us to create some of the most viral content on the internet with our websites reaching 120+ million unique visitors each month.
      • 600 million monthly page views.
      • 4 billion monthly ad impressions.
      • 15 million Facebook fans.

St. Louis Social Media Consultants

Apr 2012 - Present

Digital Marketing Consultant - Small Business Owner

  • Created, scheduled and analyzed all social media content, both organic and paid, for clients in a wide variety of industries. All content was written in advance and approved by the client before posting to ensure the content was not only appropriate but the voice and tone of the content matched that of the client.
  • Created and managed websites focused on lead generation and sales, with one eCommerce producing over $155,000 in revenue in the last year.
  • Drove traffic to clients’ websites using organic and paid social media marketing, search engine optimization, search engine marketing and email marketing.
  • All marketing and website data was tracked, summarized and sent to clients with explanations of what the data meant in relation to their business goals.

TEDxGatewayArch

Sep 2014 - Dec 2015

Social Media Strategist & Website Content Manager

  • Worked as a team to develop a social media strategy for TEDxGatewayArch.
  • Designed Facebook Ads to promote our events, including recommendations on targeting and budget settings.
  • Managed the TEDxGatewayArch LinkedIn Page & Group.
      • Created/curated social media content.
      • Monitored comments and responded.
      • Gathered and analyzed social data and reported the findings to the rest of the TEDxGatewayArch team.
  • Developed a responsive and engaging website for TEDxGatewayArch, dramatically increasing the number of subscribers to their newsletter and recruiting many new volunteers. The website received over 135,000 views in its first year.
  • Optimized the TEDxGatewayArch website for search engines (SEO). The website ranked on the first page of Google search results for over 170 different search queries in under a year.

School Sisters of Notre Dame: Province of Africa (SSND-Africa)

Apr 2014 - Jun 2015

Advisory Board Committee Member

  • Advised on communication strategies, which focused on relationship building, for national fundraising campaigns.
  • Assisted in the setup and training for the SSND-Africa Facebook Page.
  • Created a website specifically for SSND-Africa. The website focused on inspiring users to donate to SSND-Africa.

Goldmark Enterprises, Inc.

Mar 2012 - May 2013

Marketing Coordinator

  • Created a social media campaign with the goal of introducing our target audience to the large variety of products offered. Increased the number of likes on the Goldmark Enterprises, Inc. Facebook page by over 60% in 6 months and launched new social accounts on Twitter and Pinterest.
  • Designed an email marketing campaign to stay in contact with our top customers.
  • Assisted in creating and implementing product based marketing campaigns with the goal of building strong relationships with our top customers.
  • Worked with clients to build effective promotional product  campaigns for their companies.
  • Assisted with lead generation/prospecting new clients.
  • Assisted with sales, order processing, customer support, and the design and creation of custom promotional products.

Riverfront PR

Jan 2011 - Jan 2012

Assistant Account Manager

  • Met with clients to discuss their business goals and marketing budgets.
  • Worked with a small team to develop and implement marketing campaigns for a wide variety of clients. These campaigns often included print pieces, social media marketing and radio advertisements.

PreviewStay.com

Oct 2011 - Feb 2012

Social Media / Search Engine Optimization Internship

  • Created a blog that covered an assigned geographic area (Napa Valley, CA) and wrote articles to help promote PreviewStay.com to a target demographic wanting to travel to the area/buy real estate in the area. These articles were posted on my blog, as well as several other industry blogs.
  • Implemented Search Engine Optimization tactics for the company
    website and several blogs.

B&W Management

May 2010 - Jan 2011

Part-Time Marketing Consultant

  • Researched ways to effectively reach a chosen target market and
    purchased appropriate media advertising space for a nine month
    campaign.
  • Designed print advertisements to motivate the target market to request more information on condominium rentals.

R. M. Wester & Associates, Inc.

May 2007 - Aug 2011

Marketing Assistant

  • Designed and distributed brochures, flyers and direct mailers for target markets.
  • Created an OSHA Right to Know training film. Including script writing,
    lighting, filming, and editing (both sound and video). This training film
    was awarded 2.0 credits of Continuing Education Units by the state of
    Illinois. (Only OSHA Right to Know training film to receive this award by
    the state of Illinois.)

Education

Education

Southeast Missouri State University

May 2012

Bachelor of Science in Mass Communication

  • Bachelor of Science in Mass Communication, with an emphasis in public relations.
  • Minor in hospitality management.

Skills

Skills

Organic Social Media Marketing

Paid Social Media Marketing

Search Engine Optimization

Search Engine Marketing

WordPress

Google Analytics

Digital Advertising

Email Marketing

HTML / CSS

Photoshop / InDesign

Video Editing

SQL

Certifications

Certifications

HubSpot

Inbound Marketing Certification