Brad Thomas Oam

Brad Thomas Oam

Head of Sales

  • Terrigal, Australia nsw
  • brad_thomas13@HOTMAIL.COM


The fast paced and ever changing business of technology and customer needs keeps me interested.

I am inspired to lead change for my customers, partner business, channel partners, resellers and sales organisations.

Leading transformation is what I do. By applying a mix of experience, technology, skills and expertise I enjoying working with my customers to deliver real change in “the way we do things around here”, growing revenue, reducing cost and complexity and making business more efficient.

In sales leadership I have proven ability to lead large teams through the delivery of transformation of sales channels, partner ecosystems, partner programs, sales teams and sales processes. Transitioning sales channels and sales teams from product sales to solution selling and implementing solution sales methodologies.

A strong believer that the right sales process exists to turn prospects into customers in the most efficient way and ensure that all parties get the results they need. Our sales process must be aligned to the way our customers buy.

I am currently Senior General Manager/Head of Sales at Canon Australia. Our sales teams cover all segments from Major Enterprise & Government to SMB, selling a mix of offerings from simple hardware and software products through to complex multi-million dollar solutions including managed services, business process automation and outsourcing.

I have been responsible for success across a range of industries and technologies; building teams, driving new business, managing P&L and developing go to market strategy. More importantly I have implemented and executed the change program to ensure the strategic objective is realised.

My experience includes leadership roles in Infrastructure & Enterprise Software, ICT Infrastructure, Telecommunications and Managed Services and Outsourcing with global brands including Canon, Microsoft, Lenovo and Telstra.

Work History

Work History

Head of Sales/Senior General Manager

Canon Australia
May 2015 - Present
At Canon our aim is to be recognised for our customer focused solutions and market leading technologies and services. Through these offerings we enable our customers to achieve more, beyond technology alone. Canon’s sales organisation helps our customers increase productivity, enhance mobile working and reduce cost and complexity in their business through the delivery of Canon Managed Document Services (MDS), Print Management Services, Information & Document Management, Workflow and Business Process Automation. We also supply world leading products as part of our solutions such as large format MFPs, copiers, laser printers, business scanners, projectors, smart boards, print room and professional print equipment and workflow solutions. I lead a team of more than 200 sales and customer service reps across all B2B channels in all states of Australia for Canon Business Services. These teams comprise direct sales into SMB, Mid-Market, Government and Tier 1 Corporate and are made up of agents and employees. Our Indirect Channels team sell through our network of Resellers, Alliance Partners and Distributors right across metro, regional and remote Australia. With unmatched expertise, equipment, software, services and coverage Canon is truly your best partner for print and information management solutions.

General Manager - Direct Sales

Canon Australia
Feb 2014 - Jun 2015

I led all direct sales teams (80+) across NSW, ACT and QLD covering all market segments from Tier 3 SMB, Tier 2 Commercial, Tier 1 Corporate and Government through a combination of employee sales representatives and Business Agents. These roles are both Account Management and New Business Development, Technical & Specialist Pre-Sales, Business Agents and Client Service Managers.

I have responsibility for sales strategy development & execution, managing the sales P&L, leadership and development of the team for direct sales and Tier 1 alliances in these geographies and segments.

* In 2014 staff engagement scores in my organisation improved by 18%.


Brad Thomas Professional Speaking
1996 - Present
Bringing a unique perspective from a successful business career, an elite sporting career and a life of being different my speaking focuses on topics such as resilience and persistence, optimal performance and the nature of practice. Passionate about a culture of coaching, the power of stories for business and clarity of vision.


  • 113% YoY Growth in H1 2015 in Direct Sales
  • Exceeded OP goals by 30% in 2014 in Direct Sales
  • Increased staff engagement by 18% in 2014
  • Increased MFD units sales by 14.63% YoY in Calendar Year 2013
  • Increased Software revenue 46.20% YoY in 2013
  • Increased LBP (Laser Printer) unit sales by 80.75% YoY in 2013
  • grew OP by 40.1% YoY in 2013 in channel sales bsuienss