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Work experience

Feb 2016present

Multi Channel Technologist

GSK

As a MC Technologist, I'm responsible for creating user stories and managing the backlog for our digital solutions. Leading various projects aimed at continuous improvement of customer experience, with a strong focus on data analytics. Defining and measuring online performance through an extensive set of locally and globally defined KPIs. Helping our brand teams to use our channels as effectively as possible. Working closely with our excellence center in India in transforming the user stories into actual products.

Jan 2007Jan 2016

Managing Director

SCORE Communication

SCORE Communication is a communications agency that focusses on the life sciences industry. During my time here, I've developed and executed on- and offline marketing communications strategies for various companies (e.g. Sanofi, Biogen, GSK, Bayer). Digital products and services included: website & app development, social media & online marketing, SEO/SEA, direct marketing campaigns, concept development. Besides other general management tasks (Marketing / Finance), I was responsible for managing a (Scrum) team of between 8-10 people.

Jan 2012Jan 2016

Owner / Account Manager

TENN Business Solutions

TENN Business Solutions is the exclusive dealer of Thinx Project Management software, which is used by various communication agencies in the Netherlands & Belgium. I was  responsible for the general management, marketing & sales activities.

20062007

Internship

6GMOBILE

6GMOBILE is (actually was) a tech startup with a patented method for reducing international roaming costs for mobile. During my internship I was responsible for helping them select their billing & online customer support system. In 2009 (as a client of SCORE) I've developed & marketed a consumer product for them with the name Tringg (www.tringg.nl). It was the first Dutch mobile plan that offered unlimited calling & texting, with over 25.000 subscriptions in one year, making extensive use of SEA and affiliate marketing (200k€+ campaign).

20052006

Internship

ING Ops & IT

My internship was at the mortgages department of ING. I've helped them with implementing a data warehouse that enabled them to reduce cost.

20032005

Helpdesk employee

Belastingdienst

During my studies, I've worked for the Belastingdienst (if you can't beat them, join them!) as a call agent. My responsibilities were answering various (income) tax related questions to consumers.

Education & Training

20182018

Multi-Channel Marketing Certificate

Avado / Google
20172017

SCRUM Master Course

ICM
20112013

Master of Science Marketing

VU Amsterdam
20022007

Master of Science Business & IT

University of Twente
19982002

Bachelor of Science Civil Engineering

Hogeschool Haarlem

Recognition & Awards

Bronze Award: Orange Day

Bronze Award: Veeva 1:1 e-mail

Bronze Award: Integrated MC Framework (best poster, awarded by SVP Europe Pharma) 

Bronze Award: Contribution to Wave 5 release

Bronze Award: Customer acquisition strategy

Silver Award: Portal Deployment project 2016

Silver Award: Portal Deployment project 2018

Silver Award: Project Delight (awarded by SVP Europe Pharma)

Silver Award: Quick portal registration Journey

Silver Award: Power BI Training