Multi Channel Technologist
As a MC Technologist, I'm responsible for creating user stories and managing the backlog for our digital solutions. Leading various projects aimed at continuous improvement of customer experience, with a strong focus on data analytics. Defining and measuring online performance through an extensive set of locally and globally defined KPIs. Helping our brand teams to use our channels as effectively as possible. Working closely with our excellence center in India in transforming the user stories into actual products.