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Work experience

Feb 2016present

Multi Channel Technologist

GSK

As a MC Technologist, I'm responsible for driving the adoption of digital and developing and executing digital campaigns. Activities include: e-mail automation, SEO/SEA, social media campaigns, display advertising and organizing webinars and online e-learning. All activities are measured and continuously improved through a data-driven measurement framework.   

Jan 2007Jan 2016

Managing Director

SCORE Communication

SCORE Communication is a communications agency that focusses on the life sciences industry. During my time here, I've developed and executed on- and offline marketing communications strategies for various companies. Digital products and services included: website & app development, social media & online marketing, SEO/SEA, direct marketing campaigns, concept development. Traditional products and services included: direct marketing campaigns, event management, development of exhibit materials and print advertising. Besides other general management tasks (Marketing / Finance), I was responsible for managing a team of 8-10 people.

Jan 2012Jan 2016

Owner / Account Manager

TENN Business Solutions

TENN Business Solutions is the exclusive dealer of Thinx Project Management software, which is used by various communication agencies in the Netherlands & Belgium. I was  responsible for the general management, marketing & sales activities.

20062007

Internship

6GMOBILE

6GMOBILE is (actually was) a tech startup with a patented method for reducing international roaming costs for mobile. During my internship I was responsible for helping them select their billing & online customer support system. In 2009 (as a client of SCORE) I've developed & marketed a consumer product for them with the name Tringg (www.tringg.nl). It was the first Dutch mobile plan that offered unlimited calling & texting, with over 25.000 subscriptions in one year, making extensive use of SEA (100k€+ campaign) and affiliate marketing.

20052006

Internship

ING Ops & IT

My internship was at the mortgages department of ING. I've helped them with implementing a data warehouse that enabled them to reduce costs.

20032005

Helpdesk employee

Belastingdienst

During my studies, I've worked for the Belastingdienst (if you can't beat them, join them!) as a call agent. My responsibilities were answering various (income) tax related questions to consumers.

19942003

Various part time jobs

Education & Training

2018present

Multi-Channel Marketing Certificate

Avado / Google
20172017

SCRUM Master Course

ICM
20112013

Master of Science Marketing

VU Amsterdam
20022007

Master of Science Business & IT

University of Twente
19982002

Bachelor of Science Civil Engineering

Hogeschool Haarlem

Recognition & Awards

Bronze Award: Orange Day

Bronze Award: Veeva 1:1 e-mail

Bronze Award: Integrated MC Framework (best poster, awarded by SVP Europe Pharma) 

Bronze Award: Contribution to Wave 5 release

Silver Award: Portal Deployment project 2016

Silver Award: Portal Deployment project 2018

Silver Award: Project Delight (awarded by SVP Europe Pharma)

Silver Award: Quick portal registration Journey