SENIOR DIGITAL ADVERTISING ANALYST
CDK Global (Previously Cobalt)
Automotive Digital Media Company | Seattle WA
- Monitor, analyze and optimize multi-channel online advertising campaigns with an average annual budget of $2 million.
- Campaign optimization including keyword analysis, ad copy optimization, geography targeting
- Increase branding and lead generation efforts through the management of SEM, retargeting, and display advertising.
- Improve cross-departmental relationships by collaborating and communicating effectively with internal teams.
- Distribute critical reporting to sales team.
- Provide strategy/budget recommendations to clients.
- Conduct competitive analysis and present performance metrics to key business decision makers.
- Consult with client and submit content to the creative team for landing page and ad design.
- Ensure client engagement, rapport, and satisfaction through continuous communication.
- Successfully utilize Google Adwords, Bing Ads, and Google Analytics to analyze and create compelling stories from the data.
- Performed internal quality assurance to measure and control a consistent level of account performance and cross departmental communication.
- Mentoring to assist in new hire learning and development with real world examples and advice.