Google AdWords Certified | Google Analytics | Google Webmaster Tools
SENIOR DIGITAL ADVERTISING ANALYST
CDK Global (Previously Cobalt)
Automotive Digital Media Company | Seattle WA
- Monitor, analyze and optimize multi-channel online advertising campaigns with an average annual budget of $2 million.
- Campaign optimization including keyword analysis, ad copy optimization, geography targeting
- Increase branding and lead generation efforts through the management of SEM, retargeting, and display advertising.
- Improve cross-departmental relationships by collaborating and communicating effectively with internal teams.
- Distribute critical reporting to sales team.
- Provide strategy/budget recommendations to clients.
- Conduct competitive analysis and present performance metrics to key business decision makers.
- Consult with client and submit content to the creative team for landing page and ad design.
- Ensure client engagement, rapport, and satisfaction through continuous communication.
- Successfully utilize Google Adwords, Bing Ads, and Google Analytics to analyze and create compelling stories from the data.
- Performed internal quality assurance to measure and control a consistent level of account performance and cross departmental communication.
- Mentoring to assist in new hire learning and development with real world examples and advice.
Oct 2012Aug 2014
SEO AND SOCIAL MEDIA COORDINATOR
A Digital Media Agency | Bellingham, WA
- Implemented a video hosting platform resulting in increased sales and an increase in video email campaign click through rates
- Developed CRM fields in collaboration with the Marketing Director and CEO in order to match email provider specifications resulting in highly segmented email campaigns based on the prospect's position in the sales cycle
- Produced a blog and promoted it via multiple social sites resulting in higher and more engaged traffic to varvid.com
- Developed an annual content calendar for email campaigns, social media, blog, and sales support material
- Assisted with CRM and email provider integration, deciding on key factors for integration
- Managed and created a Google AdWords campaign resulting in a 100% increase in traffic to varvid.com
- Provided video hosting platform client services support
- Created custom reports in Google Analytics for Marketing Director and CEO to show the incoming traffic from blog and social media efforts
Mar 2012Aug 2012
Executes ideas & turns them into businesses | Bellingham, WA
- Developed extensive market research materials for a startup company
- Conducted customer research to identify related problems and customer segments
- Designed and implemented social media marketing strategy to enhance company branding
- Initiated social media plan to engage early evangelists
- Systematized social media post review system
- Addressed weekly tasks with cross-functional team members
Jun 2011Jun 2012
NEW MEDIA MARKETING INTERN
Working to create an economy built on sustainable practices | Bellingham, WA
- Created new media campaign implementation
- Facebook page creation and development of social media best practices
- Developed QR Code promotion for campaign materials
- Developed Google Analytics analysis reports
- Managed a blog that required development of specialized entries for a select audience
BACHELORS IN BUSINESS ADMINISTRATION, MARKETING
Western Washington University | Bellingham, WA
- Marketing Research: Learned effective survey techniques in addition to other information gathering tools using alternative mediums to provide accurate data for marketing research
- Promotions Strategy: Created an entire integrated marketing communications plan from media research, budgeting to implementation and evaluation
- New Product Marketing: Developed a to market strategy for a newly developed technology product
- Extensive knowledge of the major marketing principles including analysis, target markets, marketing mix, and managing a marketing campaign
- GPA: 3.6