Business and Marketing Development/ My Own Community Manager
Top 3 sales and marketing manager for this 100+ publication media company. Broad scope of responsibility includes: strategic marketing planning, business development, advertising campaign development and fulfillment, sales, lead cultivation, developing markets. Developed and promoted fresh marketing strategies and avenues to include mobile apps, walk out videos, interactive polls, social media integration and contests, SEM, PPC marketing as well as traditional advertising platforms. Oversaw My Own Community publication and website which provided a localized platform for businesses to advertise, network, and post content relevant to the community. Successfully increased client's ROI by capturing their targeted audience with a concise message and call to action.
- Highest New Media sales in company
- Promoted to My Own Community Manager
- Highest company-wide small book sales for Summer Stimulus Initiative
- Exceeded sales goals by 15-50% each month
- Summit to Success Award
- Led markets to exceed production goals for My Own Community Directory