Bonnie Buie

Bonnie Buie

Business Development and Marketing Manager

Profile

Entrepreneurial executive with 10 years of experience who loves the psychology behind sales and marketing.  Proven ability to develop and implement business development, sales, marketing, and PR strategies to acquire new customers and retain existing accounts.  Motivational management style with an aptitude for identifying opportunities and solutions for accelerated growth.  

      * Strategic Market Planning                   * Sales and Business Development

      * P&L Management                                 * Content Marketing and Management

      * Key Account Management                 *  SEO/SEM/Adwords

      * Public Relations                                    * Opportunity Identification

      * Creative Thinker                                    * Advertising Specialist 

  

Work History

Work History
Dec 2013 - Present

Business and Marketing Development/ My Own Community Manager

Civitas Media

Top 3 sales and marketing manager for this 100+ publication media company.  Broad scope of responsibility includes: strategic marketing planning, business development, advertising campaign development and fulfillment, sales, lead cultivation, developing markets.  Developed and promoted fresh marketing strategies and avenues to include mobile apps, walk out videos, interactive polls, social media integration and contests, SEM, PPC marketing as well as traditional advertising platforms.   Oversaw My Own Community publication and website which provided a localized platform for businesses to advertise, network, and post content relevant to the community.  Successfully increased client's ROI by capturing their targeted audience with a concise message and call to action.

  • Highest New Media sales in company
  • Promoted to My Own Community Manager
  • Highest company-wide small book sales for Summer Stimulus Initiative
  • Exceeded sales goals by 15-50% each month
  • Summit to Success Award
  • Led markets to exceed production goals for My Own Community Directory
Sep 2009 - Dec 2013

Vice President Of Sales and Marketing

EGS

Senior sales and marketing executive for this start-up of niche oriented consumer products and services company.  Directed all sales and marketing activities including strategic market planning, business development, brand development and management, product development, pricing, sales forecasting, marketing, and training.  Broad scope of responsibilities include: P&L accountability, blog and website development, lead generation, trade advertising and trade show events, merchandising, event coordination, content management, and account acquisition and management.  Created and implemented an aggressive online marketing campaign that included daily blog posts, content marketing, SEO, SEM, and integration of social media.  Consistently ranked in top 5 with Google for relevant key words.  

  • Increased revenue by 120% in first year
  • Hosted paid workshops to industry professionals resulting in 9% increase in yearly revenue
  • Hired by Jimmy V Foundation for of Celebrity Golf Classic
  • Increased brand recognition by partnering with Orange county schools to do fundraisers which resulted in accretion in client base.
  • Grew client base by over 300%
  • Drafted and presented sales presentations and proposals
  • Represented EGS at Trade Shows and Networking Events
  • Handled Customer Service from initial presentation until product fulfillment and event
Jan 2007 - Jul 2009

Jan-Pro International

Senior Account Executive

Spearheaded Sales and Marketing Campaign for fastest growing Franchise business in the world.  Worked in the Charlotte, NC Market which was a test market for Jan-Pro Corporate.  Directly involved in perfecting sales and marketing processes.  Key contributor in developing Jan-Pro's customized proposal for commercial cleaning.  Grew and developed a sales team that helped exceed monthly billing to one million dollars.  Targeted Fortune 100-    500 companies with a Center of Influence Marketing plan which resulted in accounts with Roush Fenway, CMC Hospitals, Penske, Hendricks Racing and Dealers, Norfolk Southern, Turbomecca, Well Fargo, Novant Health Systems, and more.  Heavily participated in B2B networking organizations including Matthews Chamber of Commerce, Charlotte Chamber of Commerce, Charlotte Networking Proffessionals, and various meet-up groups on a local level.  

  • Key member in developing Sales and Marketing collateral, sales process, training, and proposals
  • Grew monthly billing from $600,000 to $1,000,000+
  • President's Club Member
  • Cultivated vast majority of leads through prospecting and cold calling
  • Surveyed, priced, and wrote proposals 
May 2004 - Dec 2007

Area Manager

LA Weightloss

Fast-tracked from Sales Counselor to Assistant Manager to Manager to Area Manager.  Responsible for P&L for 9 locations.  Worked with Franchise Owner and Regional Director to strategically plan product launches and marketing campaigns.  Managed, trained, and developed a staff of 60+.  Launched a Lunch and Learn Program that targeted large businesses and resulted in hundreds of new clients and tens of thousands in revenue.  Developed a partnership with the Town of Smithfield to create a wellness program for government employees.  Coordinated and organized successful events while staying below budget by securing donor door prizes, catering, and gift bags.  

  • Performed training classes with staff to introduce new products and procedures
  • Grew active client base by 25%
  • Invited by corporate to speak at National Convention
  • Held Open Houses for all 9 centers quarterly
  • Successfully developed Sales Counselors to exceed their weekly goals

Skills

Skills

SEO

Relationship Selling

CRM and SalesForce

CS5

Content Marketing

Social Media Marketing

Photoshop

Education

Education