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Work experience

LaunchLab, West Virginia University Office of Innovation, Entrepreneurship

Aug 2014Feb 2016

Scholar/Market Research & Strategy

Consulting and business coaching of WVU students in the area of small business and startup

Lecturing 3 classes. Topics: Market Research and Analysis, Social Media Marketing Identifying market problems and possible solutions, analyzing market, competition and customers.

Helped with the development of business models and marketing strategies for 30 business ideas(5 of them launched businesses, 15 of them became finalists in WV Business Plan Competition and 10 of them received seed funding $200.000)

In January 2015 promoted from intern/assistant of a business coach.

Mar 2015Jan 2016


Responsible for re-branding of the online platform Developed back-end concept and its administration/ordering system.

Developed excellent relationships with new suppliers Managed one HR intern two marketing interns and salesforce.

Acquired 5 new clients which brought $20. 000 revenue in first 4 months.

Refresh Bar & Grill

Mar 2013Sep 2013


Established a season bar & grill in the most lucrative summer area in Bratislava Venue marketing and positioning of the bar(price leadership strategy) Managed 5“ floor“ employees, day to day basis quality control and supply management Return of Investment one month after official opening

Buona Notte, Private Clinic

Sep 2012Dec 2012

Marketing Executive

Responsible for TTL marketing activities of the clinic

Organization of professional events, Email marketing

Optimized PPC campaigns. Decreased advertising expenses about 50% and increased weekly sales of one product line about 300%

Southwestern Company

Jun 2012Sep 2012


Door to door selling of educational products for children and high school students Product delivering and top up selling to loyal customers $24. 000 in sales 


Aalborg University


M.Sc, Operations and Innovation Management

Semester Projects: ‘’Mediatisation of LEGO Company”, “Flauntin Case Study; The Influence of Mobile App on Shopping Experience” (value proposition and customer analyses)

Master Thesis: Competitiveness of Slovak Startups in Foreign Markets

West Virginia University


M.B.A Entrepreneurship and Business

Feasibility study and business plan development for new Morgantown recreation centre ($60 million investment)
Analysing community needs for recreation facilities and its possible location.
Working with community representatives, West Virginia University Sport Centre and Morgantown government.

European University


B.C. Media and Marketing Communication

Ranked in the top 10% of students in graduating class
Bachelor Thesis: Analysis of Marketing Activities in Small Carpathian Vine Route

University of Finance


B.C. Integrated Marketing Communication 

Elective master courses: Project Management, Integrated Marketing Communication,