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A committed, hands-on and highly focused product manager with a wide knowledge of enterprise software. Over 15 years of experience, ranging from design & development to releasing new products to market and forging strategic partnerships in the industry. Has grown professionally with the same company, Knoa Software, from the early start-up days to helping it become a leading provider of user analytics software, in an exclusive alliance with SAP AG and servicing 300+ clients globally. Currently Director of Product Management, responsible for company's strategic vision and product portfolio, and also responsible for professional services, support, and cloud operations. Looking for a fresh start in a suitable product management or professional services position. 

Work History

Feb 2016Present

Director of Product Management and Services

Knoa Software, New York

Responsible for product management, product vision and strategy, alliance partners, professional services delivery, support, and cloud operations. 


  • Led cross-functional teams in preparing the release of Knoa's SaaS offering in 2016, in partnership with SAP AG and IBM SoftLayer.

  • Led the charge in building the company's infrastructure for cloud operations, including technical setup, product readiness, and expanding the services and support capabilities to cloud.

  • Leading the effort to revamp the processes and methodology used by the Professional Services and Support organization, to scale the global operations in support of a 300+ customer base.

  • Continue to provide strategic product direction as the company pivots to capture new markets with new capabilities (self-service analytics, agent-less monitoring, mobility, and cloud).


Sr. Product Manager

Knoa Software, New York

Responsible for defining the product strategy, end-to-end product and release management, market and competitive research, product marketing, analyst outreach, technical writing. 


  • Product owner for the entire product portfolio, responsible for end-to-end product and release management, including requirements, designs, development, and acceptance testing.
  • Implemented the company's shift to Agile product management. Designed processes for managing the product backlog and release planning using tools from Atlassian.
  • Highly active in customer, partner and market outreach, regularly engaged in thought leadership webinars, trade shows, conferences, user group meetings, and analyst sessions.
  • Designed and developed new analytical offerings based on self-service BI tools (SAP Lumira and Tableau), as an extension to the company's core analytical platform.
  • Designed and co-developed Knoa's business intelligence solution through several major releases, on multiple BI platforms: Crystal Reports, MicroStrategy, and SAP BusinessObjects.
  • Acted as a product and technical lead for the Premium Qualification process, required for all SAP solution extension partners and executed with every major release. 
  • Authored numerous blogs and articles on topics such as SAP technology and business solutions, user experience management, user analytics, self-service BI, and others - on multiple online forums (SAP Community Network, Knoa's blog, and other media).
  • Authored the vast majority of company's online documentation, with content ranging from product user guides, technical guides, FAQ’s, API’s, etc - using the ProProfs authoring platform.

Product Lead / Developer

Knoa Software, New York

Responsible for requirements analysis, design, release planning and management, go to market strategy, as well as hands-on development, UX design, and building of services and support operations.


  • Pioneered new concepts and methodologies in the user experience management space, establishing Knoa Software as a leading provider of user analytics software. 
  • Designed Knoa’s flagship product, User Experience Management (UEM), as a data collection, analytical, and reporting system which provides user analytics for business applications.
  • Instrumental in securing a global alliance with SAP in 2007, for reselling Knoa's analytical product under the name SAP UEM by Knoa.
  • Developed the first versions of key components of Knoa's analytical software, including the data model, analysis engine, reporting interface, and administration tools.
  • Developed the company's intranet applications, with functions ranging from project and content management, to customer support portal and client extranet. 
  • Built infrastructure, processes, and methodology for the professional services organization. Led implementation projects for marquee clients (IBM, British Telecom, Kraft Foods).
  • Designed, developed, and authored content for several iterations of Knoa’s official website, Developed a web-based administration module for publishing content, managing user accounts and tracking leads through the system.

Developer / Consultant

EVA Dimensions

Responsible for the design, development, and delivery into production of several financial applications based on the company's patented model for evaluating business performance. 


  • Co-designed and developed several financial research products (PRVit Express, Value Express, EVA Express), which are still used today by the company's Fortune 500 clients. Technologies used: SQL Server, Java, HTML/CSS/JavaScript, JSP. 
Jan 2001Dec 2001

Web Application Developer

Shares and Sublets, New York

Responsible for the design and development of an e-commerce site for a real estate agency.


  • Designed and developed an e-commerce site, including back-end and front-end components, as a turn-key solution. Technologies used: SQL Server, HTML/CSS/JavaScript, ASP. 
Jan 2000Dec 2000

Web Application Developer

Henry B. Tippie College of Business, Iowa

Responsible for the design and development of the school's Alumni site.


  • Designed and developed an Alumni site, including user account management, resume service, events calendar, and other utilities. Technologies used: Oracle, HTML/CSS/JavaScript, ColdFusion. 



Bachelor's in Philosophy

Al. I. Cuza University, Romania


Agile Product Management

Full-cycle product management, defining the product strategy, requirements analysis, market research, product designs, managing the product backlog, planning the release, collaboration in Sprint meetings

SAP Technology and Solutions

SAP Fiori, SAPUI5, SAP BusinessObjects, SAP Cloud Analytics

Business Intelligence

Oracle BI, Microsoft BI, MicroStrategy, SAP BusinessObjects, SAP Lumira, Tableau, Roambi

UX Design

Design Thinking methodology, SAP Splash & Build, SAP WebIDE, Balsamiq

Web Application Development

HTML/CSS/JavaScript, SQL, ASP, JSP, ColdFusion, Perl

Sample Publications