Projecting an impactful--and profitable--brand in today's media-inundated world demands an artful mix of sound strategic planning and arresting creative execution. I combine the roles of investigative reporter, sociologist, scholar, and creative copywriter to help my clients identify their unique value proposition and brand personality; then I find the best ways to reach the people who really want to buy what we're selling.
We buy because we strongly feel that a product or service meets one of our basic needs better than any other. Emotion is always the deciding factor, and we buy solutions, not products.
That's where brand personality comes in. Think of "Apple Computers" vs. "IBM Computers." Images instantly spring to mind, because both companies have successfully branded themselves to meet the needs of very distinct audiences. A brand personality expresses the client company's core values.
I create brand personalities that customers rely on, in the same way they'd count on a trusted friend. And today, that means choosing the right media for the target demographic group. That can include print-based, direct-mail based, email-based, Web-based (including SEO-compliant blogs, banner ads, and social media sites), and/or broadcast-based communications.
When you hit all the right notes, in all the right media, people naturally dance to your tune. And you'll see the results on your bottom line.
Member, eMarketing Association, www.emarketingassociation.com
Sample interactive Web sites I've written content for: