Bob Steigerwald


IT professional with broad experience in project management, product management and implementation management in publishing, digital media, manufacturing and health care. Demonstrated success in implementing Web applications including E-commerce, CRM, Content Management, Digital Asset Management, Search and revenue-producing online products. Skilled at communicating complex technical issues to business stakeholders and at cultivating strong customer relationships. Effective organizational leader accustomed to managing multiple development projects, multimillion-dollar budgets and multidisciplinary teams.

Work History

Work History
2009 - Present

Senior Project Manager

Internet Marketing Corporation

Provide project management and implementation management services in the areas of: E-commerce; revenue-producing online products; CRM; Content ManagementDigital Asset Management and Search.

2007 - 2009

Senior Program Manager

Convera Technologies

Managed the technical development and deployment of custom search applications and the implementation of client programs to monetize these services via search-related advertising.

·Led cross-functional client teams (Publisher, Editor, IT, Marketing, E-Media, et al) in the creation of a discipline-/business-specific taxonomy; the identification of Web-based sources of authoritative content; user interface design; development of special features to enhance the user experience; integration of the search service with client IT infrastructure; creation of the monetization strategy: traffic development, promotion and marketing of the search application as a revenue-producing vehicle.

·Managed the successful implementation (within scope, time and budget) of custom search applications for twenty-three trade, technical and science publishers.

2006 - 2007

Web Technology Project Manager

Internet Marketing Corporation

·      Implemented Web infrastructure for Green Tech new venture.

·Evaluated and selected hosting vendor and Web design vendor; defined site requirements, created functional specifications, wrote project plan and managed the project from start to completion.

2005 - 2006

Manager - Web Technology

The Taunton Press

Created, staffed and managed Taunton’s first Web technology group. Responsible for Web site and Web application development; e-commerce systems (customer-facing and back-end integration); Web analytics, email marketing systems and the Web content management system.

·Managed the implementation of a new e-commerce system providing the company with powerful online merchandising, campaign marketing and e-store functionality.

·Led the design and development of, the company’s first paid-subscription Web site.

2004 - 2005

Product Manager, Learning Labs

Thomson Learning

Managed the development of Web-based educational products targeted at the college and university market. These products – courseware and assessment tools – were integrated with purpose-built, customized user interfaces and delivery platforms and included robust e-commerce functionality.

·Led the first successful effort to deliver, via the Web, re-purposed textbook content through an automated PDF-to-XML-to-HTML production pipeline.

2003 - 2004

Web Technology Project Manager

Internet Marketing Corporation

Responsible for implementation of the e-commerce system and other Web applications for a leading manufacturer of industrial process instrumentation. This effort included upgrading functionality for technical documentation archiving and search; development of distributor and national account extranets; order entry, customer self-service, order status and online marketing applications; and email campaign management.

2000 - 2003

Manager, E-Commerce and Product Systems Development,

Consumers Union

Managed the planning, development and implementation of all online systems and applications. Accountable for project and web technology management, e-commerce, content management, online marketing and promotion programs, development of revenue-generating online products and day-to-day site operations. Led cross-functional development teams staffed with members from Marketing, Business Development, New Media Product Development, Editorial and Finance plus six direct reports (Java and Oracle engineers).

·Directed the successful implementation of a new $3+ million e-commerce system. Managed requirements and specifications definition, selection of the platform technology and system integrator and was responsible for overall project planning and management.

·Produced the Car Buying Kit - a line extension to company’s successful Auto Price Service – which allowed subscribers to select cars by features, price, etc. and then view side-by-side comparisons.

·Produced the SHOP ONLINE service which provided subscribers the ability to comparison shop online retailers for consumer electronics, appliances and many other product categories.

1999 - 2000

Web Technology Manager (contractor)

General Reinsurance

Managed development of enhancements to Gen Re’s e-commerce web sites.

·Developed QA, Release and Change Management processes for Web applications. 

·Implemented corporate web analytics system based on WebTrends. 

·Mentored non-technical administrative support staff on Web technology

1997 - 1999

Project Leader - Corporate Systems

Oxford Health Plans

Led team of Oracle engineers in the development and maintenance of corporate sales and marketing systems.

·Implemented multiple data marts and associated reporting systems for account and sales management. 

·Reengineered the corporate account management reporting system and the sales force automation system.

1996 - 1997

Manager - Technology & Operations

Brave New Media

BNM was one of the first Silicon Alley dotcom start-ups. Managed the development and maintenance of technical infrastructure. Recruited and managed web design, programming and business development staff. Designed and produced 20 B2B and B2C web sites.

1985 - 1996

Director - Technology & Operations

Marketing Resources Group, Inc.

Company provided services in the areas of sales and marketing support services and information systems; e-commerce, customer relationship management and web application development.  Responsible for strategic and technical leadership in the planning, development, and implementation of client/server-based customer service, technical support, sales and marketing information systems.

·Designed comprehensive sales and marketing information systems for leading manufacturers of process equipment, chemicals, office automation products and golf equipment.

·Created and managed inside sales, customer service, and marketing support organizations for Union Carbide Silicones, American Cyanamid Agricultural Chemicals, and Rhone-Poulenc Surfactants.




Manhattan College


Iona College