Bob Steeger

  • Leesburg, US-VA
  • bobsteeger@gmail.com

Product Management Professional

Summary

Internet and business professional providing vision, product development and management of innovative experiences and services in eCommerce and online delivery. Combine partnership building and technical expertise with design acumen and customer-facing strengths to produce successful solutions. Passionate about Product Management, Life Long Learning and all things Data.

Vision & Strategy Development
Product & Portfolio Management
Market Analysis & Positioning
Product Marketing & Distribution
Program & Project Management
Waterfall, Agile, SCRUM, Kanban
Partner Management & Client Services
Leadership & Talent Development
Problem Solving & Decision Making

Achievements

* Grew Managed Services revenue 37%, $45M to $72M over 3 years, w/ double digit growth during US recession by repositioning resale services as value added solution
* Increased consumer engagement 300%, by innovating online real estate industry’s 3rd most popular internet site to support new business model and reposition brand within the industry
* Grew revenue 50%, by launching most significant web application and infrastructure redesign, development, and delivery project in AOL eCommerce’s history
* Delivered credit bureau industry’s first eCommerce website for online credit reports and monitoring
* Defined financial software product features and release planning in support of Fortune 500 customers managing assets over $1 billion, and contributing to 1/3 of company’s annual revenue

Work History

Work History
2011 - 2015

Senior Product Manager

Verizon Cloud Services

P&L responsibility for $72M line of business providing managed services to Fortune 1000. Managed all aspects of the business, developed strategy and roadmaps, selected vendors / partners, negotiated contracts/pricing, developed and monitored analytics, ensured Sales and operational launch readiness.
Demonstrated Skills: Business Growth, Strategic Management

* Increased profit margin from 18% to 24.8% over 3 years via vendor negotiations
* Elevated sales volume by redefining product position in portfolio and value proposition, based on market analysis, customer demand and research
* Saved vendor partnership from ending by collaborating on strategic plan with partner, culminating in partner gaining Strategic Alliance status

2010 - 2011

Program Manager (Contract)

Digital Advertising Alliance

Developed and supported all operations including registration, fulfillment and support processes and systems for non-profit program. Implemented and monitored website updates and analytics.
Demonstrated Skills: Business Process Design, Website Management

* Onboarded over 50+ partners within 6 weeks
* Created solution to support forecasted organizational development growth needs
* Launched multiple website updates to improve customer experience

2008 - 2010

Sr. Product Manager

AOL, Inc.

Developed product strategy, roadmaps, and use cases to increase web audience growth, engagement, and repeat visitation for third largest (ComScore) online real estate website yielding up to $16M annual revenue. Managed product development, researching markets, identifying trends, collecting requirements, writing user stories, determining features, and designing customer experiences.
Demonstrated Skills: Product Innovation, Product Marketing, Negotiation Skills, Process Leadership

* Increased partner lead conversions 50% by designing web pages for sales funnels
* Raised consumer engagement 40% by experimenting with page design elements based on Omniture web analytics and A / B testing results
* Expanded market share 15% by creating a sister site, extending product line and targeting design toward niche market. Use case for future microsite experiments
* Saved over $1M year by negotiating cash free agreements by collaborating with partners on new marketing plans, features and increasing their brand awareness
* Lifted traffic 20% by implementing product and content management standards for search engine optimization (SEO) within website design and content strategy
* Improved productivity 30% by leading eCommerce product team adoption of SCRUM practices and configuring Agile software (Rally) for group use

2005 - 2008

Product Manager

AOL, Inc.

Defined product strategy, requirements and roadmaps to plan releases / sprints for multiple $10M+ eCommerce websites. Implemented standardized processes for Product team. Collaborated with sales teams on strategy, presentations, and customer visits to define and deliver premium features.
Demonstrated Skills: Product Strategy, Market Analysis, Competitive Analysis, Product Leadership

* First to market with real estate industry’s first cross-pollinated search for homes
* Launched complete website rebuild in 5 months (company record) with significant changes to business models, engagement streams, and technical platforms
* Conducted vendor analysis on 32 data suppliers in 8 separate data categories to determine best possible product differentiation and niche market positioning
* Selected and negotiated 4 strategic partnerships, replacing most previous partners
* Increased visits and engagement by leading development on 4 website redesigns; included defining 3 publishing platforms and content management systems
* Recognized as a product management leader by business owners and senior management for establishing Product Management practices and deliverables

Education

Education

Masters of Business Administration, Executive Program

The George Washington University - School of Business


Bachelors of Individualized Studies, Information Systems Management

George Mason University