Printing tool Download PDF

Bob Singer

Associate Marketing Manager at DigitalGlobe


I am a motivated, results-driven marketing professional with 4+ years of experience in Customer Relationship Management ( and Marketing Automation (Neolane and eTrigue). I bring my understanding of these technologies and a past experience in the evaluation, implementation, and application of these solutions. In addition, I have a passion for creating and delivering relevant content that moves sales prospects through the funnel with the objective of profitable customer growth.Technology and experience aside; I lead with a nurturing and mentor-ship mindset while leveraging my business relationships to achieve the strategic goals of the business. I'm known throughout the organization for my, "how can I help?" attitude, and have consistently been a top recognizee on the DigitalGlobe STAR program.

Work experience

Aug 2013Present

Associate Marketing Manager

  • Built cross functional content marketing teams and content workflow plans for specific commercial verticals and personas that DigitalGlobe Sales teams are targeting
  • Partnered with, and mined content from subject matter experts to develop assets that bring compelling stories to life
  • Quickly and efficiently managed ad-hoc content marketing requests from key internal business partners
  • Managed and grew the internal marketing archive of customer-ready marketing assets
  • Developed go-to-market content for global product offerings - DigitalGlobe Basemap +Refresh, DigitalGlobe Basemap +Energy
  • Developed strategy and content for renewing contracts for DigitalGlobe's oil & gas offering - Spatial on Demand
Apr 2011Aug 2013

Marketing Coordinator

  • Led marketing team efforts with the roll-out of a marketing automation tool (eTrigue) into the global and regional marketing organizations
  • Assessed future project needs and design data-related process flows and campaigns such as the WorldView Report which acquired over 4000 subscribers
  • Provided assistance to regional marketing teams to execute campaigns using corporate content
  • Documented existing processes and implement improvements to enhance marketing productivity
  • Launched an enterprise social network (Chatter for to our sales organization and then company-wide
  • Gathered buy-in support from CEO, SLT and strategic stakeholders from around the business
  • Developed training for all technical and non-technical users
  • Brought creative and fresh, new ideas to DigitalGlobe's marketing programs
  • Controlled and managed project timelines and resources
Jul 2010Apr 2011

Product Marketing Intern

  • Assisted in the production of strong and compelling sales enablement tools, ranging from printed collateral (case studies, brochures, data sheets) to interactive presentations and applications (flash, powerpoint, interactive pdfs) and coordinated integration into the website
  • Acted as liaison between product management and corporate marketing during development and production phases of entire portfolio of enablement tools
  • Created field focused sales tools including "product play-books" for internal as well as external use
  • Led marketing team efforts to develop weekly company-wide "brown bag" meetings (reaching roughly 50% of employees) training and communicating about new value-added imagery products
  • Helped form a pre-launch and go-to-market strategy for company's newest product offering - Global Basemap
  • Responsible for content creation for a company-wide, global monthly product newsletter
  • Provided strategic and tactical input into marketing processes and projects on an as needed basis
  • Assisted in a brand and website refresh by supporting the project team, agency and larger stakeholder groups to ensure timely and efficient communication to meet aggressive timelines and commitments to the business
Dec 2009Jul 2010


  • Assist customers in meeting their day to day financial needs
  • Cross-sell and up-sell multiple products after qualifying customers and making the necessary referrals to specialists in other departments
  • Balance these transactions daily while ensuring a positive interaction
  • Responsible for demonstrating excellent customer service while staying in accordance with Federal regulation



Colorado University - Denver


Marketing Automation
Neolane and eTrigue
Customer Relationship Management
Content Marketing
Developed vertical / persona specific messaging
Social Media Marketing