Entrepreneurial leader able to give shape to, and derive value from, amorphous ideas. I have a unique ability to cut through clutter and to isolate the core issue underlying any given business problem. Senior digital marketing executive expert at creating programs that drive visibility, value and outsize results for blue chips brands like Allen-Edmonds, Bud Light, Corona, MGM Grand, Rozerem, Sea-Doo and more.
Adept at navigating the lighting fast evolution of consumer engagement dynamics fueled by social media, mobile technology, and design, which has led to an unprecedented disruption of media, branding, commerce, and business overall.
Managed the P&L, personnel, and strategy for the interactive department across Cramer-Krasselt’s four offices in Chicago, Milwaukee, New York, and Phoenix, reporting directly to the CEO; supervised a team of 20-plus digital specialists and led larger, multidisciplinary teams in the creation of integrated marketing initiatives.New business closer; helped secure more than $35 million in revenue for my previous company.