Socially responsible new vehicle start-up
Ignited new business development for revolutionary, zero emission platform technologies in two- and three-wheel applications within the $8.4B motorcycle category. Developed initial brand strategy and built activation plan to be executed in domestic and priority European markets.
- Created and implemented (in less then 2 weeks) crisis information management strategy for communicating with consumer, dealers and media.
- Activated brand strategy through planned partnerships with 2010 Winter Olympics, Boston Marathon and Florida Power & Light