I build powerful marketing strategies, teams and organizations that produce results—period.

A bold, confident statement supported by 15+ years’ leadership experience on the client and agency side helping companies and clients grow brands, revenue and profits. So what makes me unique? My innate ability to build genuine connections with people at all levels to inspire them to produce exemplary results in an open, honest style that works.


Engaging C-level executive possessing lethal blend of leadership, marketing, branding, management and communications acumen. Natural skills in building genuine connections with people at all levels to inspire teams, companies and clients to produce exemplary results, via hands-on involvement and cross-functional delegation in an open, honest style that works.

Blessed with a unique mix of visionary, strategic, operations, creative, technical, sales and analytical expertise, consistently exceed ROI goals by aligning staff career aspirations, infusing digital marketing savvy with traditional wisdom and orchestrating fluid team collaboration. Pioneer, expand, restructure and revive organizations with limited time, people and budgets. Influential leader that creates immediate impact, produces results and fuels profits.


  • Repositioned 75-person eDiscovery firm to stimulate brand and increase leads by 112%
  • Restructured 30-person marketing research firm to increase profits 98% with 1/3rd staff
  • Led 17-person client services group at marketing analytics firm to grow profits 37%
  • Repositioned 300-person e-Discovery company to grow market share 16% in 1st year
  • Built new digital marketing division at ad agency to generate 24% of company earnings
  • Created marketing research, web design and brand strategy firm to build $1.6M sales


Influential leadership, inspiring people, brand strategy, marketing strategy, communication strategy, business strategy, business management, team building, client management, product management, marketing research, change management, business development, strategic relationships, customer engagement, process development, team collaboration, digital media marketing


Genuine, charismatic, writing, speaking, creative, problem solving, decision making, listening, negotiating, compelling, sense of humor, persuasive, training, motivating, influential, brand management, project management, customer relationship management, budget management, marketing plans, content marketing, sales, social media, B2B marketing, demand generation


While tangible, quantifiable metrics have provided a barometer for my success in marketing, branding and management leadership roles, I believe the following intangible attributes comprise the nucleus that make me truly unique and valuable to your organization:

--I balance executive visionary thinking with strategic execution to make things happen

--I listen intently to comprehend the intricacies between literal and implied communications

--I build genuine relationships with people by communicating in an open style that instills trust

--I inspire people by aligning and challenging individual career aspirations with corporate goals

--I create clarity and consensus through pristine written, verbal and non-verbal communications

--I make decisions based upon a fine blend of data, intuition, experience and instinct

--I balance creative thinking with quantifiable metrics to generate solutions that generate impact

--I analyze and interpret data efficiently and accurately to make better informed decisions

--I present ideas and solutions in a persuasive, compelling and open style that initiates action

--I blend digital technologies with traditional wisdom to create solutions that maximize results

--I balance delegation with hands-on participation to build powerful teams and expedite results

--I solve problems by anticipating versus reacting whenever possible

--I create immediate impact by learning, applying and adapting quickly to evolve with change

--I create compelling marketing campaigns that connect with audiences emotionally and rationally

--I generate results by producing quality products and services that people can’t live without

Work History

Work History
Jun 2005 - Present

Vice President of Brand Marketing

Lorum Ipsum, LLC

Manage business strategy firm providing brand development, marketing strategy, customer engagement and digital content services to help executive leaders translate, ignite and evolve visionary business ideas into viable, profitable organizations via thought leadership experts.

  • Manage all ecommerce business operations for generating 28% margins through agile digital content marketing, precision SEO marketing, savvy product management and fluid orchestration of 7-person team
  • Wrote cogent marketing plan for Leadership IQ to actuate evolving brand, new website and marketing strategies
  • Architected, designed and wrote training website for Xact Data Discovery improving lead generation by 23%
Jun 2012 - Present

Vice President of Marketing

iCONECT Development

Direct all global branding, marketing and communication strategy for $20M eDiscovery software development company. Increased leads by 112% by repositioning brand as the global market leader in producing innovative, intelligent software products, services and programs.

  • Architected, designed and wrote company website to increase traffic 38% and optimize conversions by 147%
  • Wrote, designed and produced multiple digital marketing tools, documents and campaigns to increase sales 45%
  • Created multiple new partner co-marketing programs to maximize brand exposure with 25 value added resellers
  • Managed all internal and 3rd party web design, SEO, PPC, content, social media, video, media and press partners
Nov 2008 - Jul 2010


MarketingSherpa (MECLABS)

Promoted to President via sister company, MarketingExperiments (MECLABS), restructured 30-person global marketing, market research, publishing, training and events company to generate $3.3M in revenue and a 98% increase in profits, by reducing operating expenses 55%, minimizing debt 65% and implementing creative marketing strategies—with 1/3rd the staff.

  • Inspired 7 directors—market research, products, editorial, marketing, events, membership and customer service to increase output by 66% via capacity analysis, process engineering and realigning roles to maximize profitability
  • Published 12 market research reports, 7 how-to guides and hundreds of whitepapers contributing 32% of sales
  • Produced 5 major annual events while launching 16 new email and social media training workshops internationally
  • Published 3,500 digital content marketing research articles across 8 disciplines to increase memberships by 21%
Nov 2007 - Nov 2008

Director of Client Services

MarketingExperiments (MECLABS)

Recruited from an e-Discovery firm, built, trained and directed new 17-person global marketing research, marketing analytics, marketing testing and digital content publishing client services division to generate $3.2M revenue and a 37% increase in profits via gap analysis, realigning roles, process engineering and inspiring 3 marketing analysts to increase team output by 125%.

  • Improved client online conversion rates 300-950% via rigorous marketing testing, design, optimization and analysis
  • Sold 2 Fortune 500 clients monthly via strict lead generation, sales management and 30% client retention rates
  • Managed 15 clients including The New York Times and Microsoft providing high-level digital marketing strategy
Jan 2007 - Nov 2007

Vice President of Marketing and Brand Strategy

Xact Data Discovery

Increased market share by 16% in 9 months by researching, repositioning and rebranding Xact Duplicating, a 300+ person traditional paper discovery company, to Xact Data Discovery, providing e-Discovery, data management and forensic services to law firms and corporations.

  • Identified optimal niche and established new brand position by conducting market research and brand analysis
  • Established communication as unique value proposition and brand platform by conducting brand identity surveys
  • Created Because You Need to Know as company tagline to communicate audiences’ need for constant knowledge
  • Designed, wrote and produced all websites, brochures, emails, presentations, logos, newsletters, blogs and RFPs
Jun 2005 - Jan 2007

President / Chief Marketing Officer

Marketology 101

Generated $1.6M client services revenue by launching new digital marketing agency positioning brand as The Fusion of Marketing and Technology, providing B2B and B2C clients with business strategy, brand strategy, web development and content writing services.

  • Created 1,000+ leads for Mitsubishi and Honda by producing engaging event promotions to launch new products
  • Generated $400K in 9 months for by branding and executing all marketing, web and sales activities
  • Obtained $600K investor capital to launch by researching, writing and presenting business plan
Sep 1999 - Jun 2005

Director of e-Business / Digital Marketing

RiechesBaird Ad Agency

Recruited from a .com technology company, generated $1M and 24% of annual firm revenue by pioneering and integrating new digital marketing division within 45-person advertising and branding agency, providing web design, online marketing and software development services.

  • Architected, presented and sold 200+ digital marketing projects for Fortune 500 clients Toyota, Jacuzzi and Bosch
  • Managed, trained and inspired 12+ person programming, design, project management and content writing staff
  • Directed 15+ clients in parallel providing business strategy, digital marketing strategy and online brand strategy
  • Maintained #1 market share for 185 Toyota dealers by building new web-based lead generation andCRM system
  • Built brand-centric campaigns by integrating e-business processes with legacy creative, design and account teams
Oct 1997 - Nov 1999

Director of Marketing, Advertising and Branding

Recruited from a Colorado technology aggregator, managed a $12M marketing budget to build brand awareness, B2B and B2C sales and market share to maximize .com IPO stock price, by executing a 4-tier director of marketing, advertising, web production and public relations role.

  • Evaluated, selected and managed Darcy advertising agency by orchestrating a 3-month, 30-agency review process
  • Directed 23-person marketing, design, development and PR team to create and align brand position and messaging
Oct 1996 - Oct 1997

Marketing Manager

Intelligent Electronics

Transitioned from oil sales and marketing career to technology industry to create, implement and manage multiple product marketing campaigns for 200+ Fortune 500, computer hardware and software reseller channel partners including Microsoft, IBM, Compaq, Intel and Toshiba.

  • Tracked $34M marketing funds for 200+ reseller partners by spearheading incentive-based sales rewards program
  • Increased sales 29% by orchestrating strategic marketing and sales programs for 50+ product and brand managers
Apr 1991 - Sep 1996

Regional Brand, Promotions and Business Development Manager


Spanning 5 years, promoted from sales representative to regional marketing manager to regional business development manager by creating and implementing numerous successful TV, radio, print and direct response mail campaigns for 10 managers in 17-state territory.

  • Generated 32% sales increase performing a brand management role for 8 products investing $21M budget
  • Conducted Pennzoil racing promotions for clients in 17 states by creating multiple regional advertising campaigns
  • Integrated national campaigns within region by managing client-site relationship with Darcy Advertising Agency
  • Grew sales by 15% annually over 3 years by selling oil products to 150 car dealers and key accounts in Colorado


May 1983 - May 1988

BA Marketing Communications

University of Wisconsin-Whitewater



Branding, Leadership, Management and Communications

Influential leadership, inspiring people, brand strategy, marketing strategy, communication strategy, business strategy, business management, team building, client management, product management, marketing research, change management, business development, strategic relationships, customer engagement, process development, team collaboration, digital media marketing