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Work experience

Oct 1997Apr 2009

Vice President-List Management

MyPoints.com division of United Online 

  • - Created from scratch sales channel thru list brokers and agencies.- Consistently achieved ambitious sales goals-and for a number of years was the top producing salesperson- Managed key external business partner relationships with large clients- Developed strategic annual media plans for large email and web ad campaigns-utilizing loyalty/rewards promotions- Sold on-line media that included CPA, CPM, CPC, co-reg and hybrid pricing- Responsible for email campaigns totaling 200 million + emails annually- Managed production and client interface on multiple campaigns-

Resigned April 3, 2009

Feb 1987Aug 1996

President

NCM Direct Marketing

 Founded and operated this media company that specialized in marrying local cable television advertising and insert programs Designed promotions for JC Penney, AT&T, AIG and others to run simultaneous direct response ad campaigns that generated measurable revenue.

Nov 1973Feb 1987

Vice President-Direct Marketing

Transamerica Marketing Services-div of Transamerica Corp.

  •  Responsible for selling and implementing direct response marketing programs for varying products and services: consumer loans, auto, life insurance, accident insurance, rental car services, travel. Sold and negotiated annual contracts with consumer companies in the oil, department store, banking, credit card and travel industries to implement third party marketing programs. Responsible for implementing direct response marketing programs in Australia, Japan, England, France and Germany. Member of Board of Directors of intermediate division and responsible for board reporting on all marketing programs

Education

ChFC

The American College

CLU

The American College

BA

Parsons College

References

Gregg Fleishman

Gregg was a Vice President at Bertlesman in New York and was my primary contact for BMG and Columbia House Music and DVD programs.

Josh Perlstein

Josh and I worked together for 10+ years to place and manage email programs for a number of consumer companies including P&G, Con-Agra, Disney, Alaska Tourism and others.

Interest

Jogging, community service, gourmet cooking, travel.

Summary

13+ years experience selling online media programs to B2C companies looking to reach targeted groups of consumers on the internet.In depth knowledge of email/

co-registrations/newsletters/web ads-and all types of media pricing.