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Work experience

Oct 1997Apr 2009

Vice President-List Management division of United Online 

  • - Created from scratch sales channel thru list brokers and agencies.- Consistently achieved ambitious sales goals-and for a number of years was the top producing salesperson- Managed key external business partner relationships with large clients- Developed strategic annual media plans for large email and web ad campaigns-utilizing loyalty/rewards promotions- Sold on-line media that included CPA, CPM, CPC, co-reg and hybrid pricing- Responsible for email campaigns totaling 200 million + emails annually- Managed production and client interface on multiple campaigns-

Resigned April 3, 2009

Feb 1987Aug 1996


NCM Direct Marketing

 Founded and operated this media company that specialized in marrying local cable television advertising and insert programs Designed promotions for JC Penney, AT&T, AIG and others to run simultaneous direct response ad campaigns that generated measurable revenue.

Nov 1973Feb 1987

Vice President-Direct Marketing

Transamerica Marketing Services-div of Transamerica Corp.

  •  Responsible for selling and implementing direct response marketing programs for varying products and services: consumer loans, auto, life insurance, accident insurance, rental car services, travel. Sold and negotiated annual contracts with consumer companies in the oil, department store, banking, credit card and travel industries to implement third party marketing programs. Responsible for implementing direct response marketing programs in Australia, Japan, England, France and Germany. Member of Board of Directors of intermediate division and responsible for board reporting on all marketing programs



The American College


The American College


Parsons College


Gregg Fleishman

Gregg was a Vice President at Bertlesman in New York and was my primary contact for BMG and Columbia House Music and DVD programs.

Josh Perlstein

Josh and I worked together for 10+ years to place and manage email programs for a number of consumer companies including P&G, Con-Agra, Disney, Alaska Tourism and others.


Jogging, community service, gourmet cooking, travel.


13+ years experience selling online media programs to B2C companies looking to reach targeted groups of consumers on the internet.In depth knowledge of email/

co-registrations/newsletters/web ads-and all types of media pricing.